Market Research Logo

Global Motorcycle Heated Seats Market 2017-2021

Global Motorcycle Heated Seats Market 2017-2021

About Motorcycle Heated Seats

Heated seats are a comfort feature in vehicles that warm the seat fabric by using electricity, thereby providing comfort to the passengers and the driver in cold weather conditions. In warm regions, heated seats are used as a relaxing feature to reduce driving fatigue. Heated seats are expensive and are considered a luxury in most regions. Therefore, they are most often fitted in luxury cars and premium motorcycles. Rapid developments in road infrastructure, which are encouraging long distance traveling, are driving the adoption of heated seats in different categories of passenger cars, motorcycles, and commercial vehicles, further widening the heated seats market. High volume sales of advanced light commercial vehicles (LCVs) in North America and China are also fueling the heated seats market.

Technavio’s analysts forecast the global motorcycle heated seats market to grow at a CAGR of 9.02% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global motorcycle heated seats market for 2017-2021. To calculate the market size, the report considers the OEM heated seat fitments and aftermarket adoption rate of heated seats.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Motorcycle Heated Seats Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Gentherm
  • Continental
  • II-VI
  • Rostra
  • Seat Comfort Systems
Other prominent vendors
  • Altimate Automotive
  • AUTOMOTIVE CONCEPTS
  • Harley-Davidson
  • HeatedSeatKits.com
  • IG Bauerhin
  • Kongsberg Automotive
  • Motor Mods
  • Saddlemen Motorcycle Seats and Components
  • SARGENT CYCLE PRODUCTS NORTH AMERICA
Market driver
  • Affordable heated seats cushion in the aftermarket: driving heated seats adoption
  • For a full, detailed list, view our report
Market challenge
  • Adverse effects of heated seats: potential effects on health
  • For a full, detailed list, view our report
Market trend
  • Integration of advanced heated seats in heavy-duty cruisers
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Motorcycle Heated Seats Market 2017-2021

Technavio recognizes the following companies as the key players in the global motorcycle heated seats market: Gentherm, Continental, II-VI, Rostra, and Seat Comfort Systems.

Other Prominent Vendors in the market are: Altimate Automotive, AUTOMOTIVE CONCEPTS, Harley-Davidson, HeatedSeatKits.com, IG Bauerhin, Kongsberg Automotive, Motor Mods, Saddlemen Motorcycle Seats and Components, and SARGENT CYCLE PRODUCTS NORTH AMERICA.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is integration of advanced heated seats in heavy-duty cruisers. The global two-wheeler industry is witnessing diverse market dynamics in different regions. The global motorcycle industry is enjoying high market demand with the availability of new efficient models along with integration of advanced systems in the field of safety, comfort, and convenience. With the emergence of new players and growing competition in the already saturated motorcycle industry, the leading OEMs are offering tough competition to each other in different segments.”

According to the report, one of the major drivers for this market is affordable heated seats cushion in the aftermarket: driving heated seats adoption. Global automotive industry is witnessing development of numerous technologies in the field of safety, comfort and convenience in addition to powertrain. The safety and comfort system designers, developers are making use of advanced development and manufacturing techniques and procedures. Automotive aftermarket has also grown in large proportions, which experiences different market dynamics in different regions. The availability of latest products and systems in trend is driving the automotive aftermarket. Also, the rapidly expanding aftermarket players with relatively affordable advanced systems in the field of performance enhancement, comfort and convenience is attracting customers to their shops.

Further, the report states that one of the major factors hindering the growth of this market is Adverse effects of heated seats: potential effects on health. The global heated seats market is finding growing potential in the automotive industry, especially in the colder climatic regions due to functional benefits and advantages associated with heated seats. The heated seats not only offer benefits of better comfort and convenience but also better stress relieving during exhaustive and long drives. However, there are certain issues that are challenging the penetration rate of heated seats in the global motorcycle market.

Companies Mentioned

Gentherm, Continental, II-VI, Rostra, Seat Comfort Systems, Altimate Automotive, AUTOMOTIVE CONCEPTS, Harley-Davidson, HeatedSeatKits.com, IG Bauerhin, Kongsberg Automotive, Motor Mods, Saddlemen Motorcycle Seats and Components, and SARGENT CYCLE PRODUCTS NORTH AMERICA.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Table Penetration of heated seats in global automotive market 2015-2020
    • Table Components of automotive heated seats
    • Table Causes and effects for malfunction of automotive heated seats
    • Value chain analysis
      • Table Value chain analysis of automotive heated seats
  • Market landscape
    • Market overview
      • Table Segmentation of motorcycle automotive heated seats market
    • Market size and forecast
      • Table Global motorcycle heated seats market 2016-2021 (thousand units)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by stakeholder
    • Global motorcycle heated seats market by key stakeholder
      • Table Global motorcycle heated seats market by key stakeholder
    • Global motorcycle heated seats market by OEMs
      • Table Global motorcycle heated seats market by OEMs 2016-2021 (thousand units)
      • Table HNWI wealth distribution 2015-2020 (in trillion dollars)
    • Global motorcycle heated seats market by aftermarket
      • Table Global motorcycle heated seats market by aftermarket 2016-2021 (thousand units)
  • Market segmentation by geography
    • Global motorcycle heated seats market by geography
      • Table Global motorcycle heated seats market by geography 2016 and 2021
    • Motorcycle heated seats market in Americas
      • Table Motorcycle heated seats market in Americas 2016-2021 (thousand units)
    • Motorcycle heated seats market in EMEA
      • Table Motorcycle heated seats market in EMEA 2016-2021 (thousand units)
    • Motorcycle heated seats market in APAC
      • Table Motorcycle heated seats market 2016-2021: APAC (thousand units)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Cold regions auto sales growth rate 2010-2015
    • Market challenges
  • Market trends
  • Vendor landscape
    • Competitive benchmarking
      • Table Global automotive heated seat vendors competitive benchmarking (potential for motorcycle)
    • Other prominent vendors
      • Table Other prominent vendors in global motorcycle heated seats market
  • Key vendor analysis (potential)
    • Gentherm
      • Table Gentherm: Business segmentation by revenue 2015
      • Table Gentherm: Business revenue 2014 and 2015 ($ millions)
      • Table Gentherm: Geographical segmentation by revenue 2015
      • Table Gentherm: Product portfolio
    • Continental
      • Table Continental: Business segmentation by revenue 2015
      • Table Continental: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Continental: Geographical segmentation by revenue 2015
      • Table Continental: Product portfolio
    • II-VI
      • Table II-VI: Business segmentation by revenue 2015
      • Table II-VI: Business revenue 2014 and 2015 ($ millions)
      • Table II-VI: Geographical segmentation by revenue 2015
      • Table II-VI: Product portfolio
    • Rostra
      • Table Rostra: Product portfolio
    • Seat Comfort Systems
      • Table Seat Comfort Systems: Product portfolio
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report