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Global Motorcycle Advanced Driver Assistance System (ADAS) Market 2017-2021

Global Motorcycle Advanced Driver Assistance System (ADAS) Market 2017-2021

About Motorcycle Advanced Driver Assistance System (ADAS)

Motorcycle ADAS supports and assists the rider, to reduces stress and provide comfort to the rider. It is an amalgamation of comfort and safety functions with the objective of accident avoidance. ADAS predominantly serves the purpose of active safety. ADAS includes ABS, TCS, ACC, TPMS, and gear shift assist. These systems increase the stability of the motorcycle when compared to traditional motorcycles.

Technavio’s analysts forecast the global motorcycle advanced driver assistance system market to grow at a CAGR of 27.35% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global motorcycle advanced driver assistance system market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Motorcycle Advanced Driver Assistance System Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Continental
  • Bosch
  • BMW Motorrad
  • Honda
  • Ducati
  • Garmin
  • ZF Friedrichshafen
Other prominent vendors
  • BWI
  • Motorcycle Cruise Controls
  • NXP Semiconductors
  • Suzuki
  • TVS Motor
Market driver
  • Increased adoption of ACC in motorcycles to complement use of motorcycle side-view assist system
  • For a full, detailed list, view our report
Market challenge
  • Development of frugal innovation of safety system through mechanical system
  • For a full, detailed list, view our report
Market trend
  • Adoption of ABS in mass segment motorcycles
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Motorcycle Advanced Driver Assistance System Market 2017-2021

Technavio recognizes the following companies as the key players in the global motorcycle advanced driver assistance system market: Continental, Bosch, BMW Motorrad, Honda, Ducati, Garmin and ZF Friedrichshafen.

Other Prominent Vendors in the market are: BWI, Motorcycle Cruise Controls, NXP Semiconductors, Suzuki and TVS Motor.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing popularity of adaptive headlights in motorcycle. The headlight is the important component of the motorcycle to illuminate the road ahead during hours of darkness. However, the need to match the illumination of the road with speed as per the rider is never met by conventional headlights.”

According to the report, one driver in the market is increased adoption of ACC in motorcycles to complement use of motorcycle side-view assist system. ACC helps increase the efficiency in terms of performance and features over traditional cruise control. The presence of a backend unit in ACC ensures the monitoring of engine revolutions per minute (RPM) and speed signals, which are used to automatically adjust according to the terrain, contrary to traditional cruise control. ACC's control unit comprises three switches: ON/OFF, SET ACC, and RES DEC. The presence of these switches helps the rider to operate cruise control in an effective way according to the needs.

Further, the report states that one challenge in the market is development of frugal innovation of safety system through mechanical system. Motorcycle active safety system is the electronic device that prevents the motorcycle from skidding during sudden braking, acceleration, and leaning. However, the sophistication of design brings complexity to the device and increases the cost. For instance, motorcycle ABS costs about $176.8 in India, for only one wheel, and motorcycle TCS costs in the range of $250 to $2500. This created the barrier for its adoption in the emerging markets like India and China, which are the prominent markets for the motorcycle but are mainly dominated by low-powered motorcycles.

Companies Mentioned

Continental, Bosch, BMW Motorrad, Honda, Ducati, Garmin, ZF Friedrichshafen, BWI, Motorcycle Cruise Controls, NXP Semiconductors, Suzuki and TVS Motor.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
      • Table Global motorcycle market 2016-2021 (millions of units)
      • Table Global heavyweight motorcycles market 2016-2021 (millions of units)
    • ADAS in motorcycles: A consumer behavior perspective
    • Motorcycle ADAS: Market dynamics
    • Value chain analysis
      • Table Value chain analysis of motorcycle ADAS
  • Market landscape
    • Market overview
      • Table Segmentation of global motorcycle ADAS market
    • Deployment analysis of ADAS across motorcycle segments
      • Table Deployment trend of ADAS across motorcycle segments (left to right)
    • Upcoming ADAS functions for motorcycle safety and awareness
    • Market size and forecast
      • Table Global motorcycle ADAS market 2016-2021 (millions of units)
      • Table Human reaction time distribution as per activities after wheel slide
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by system type
    • Global motorcycle ADAS market segmentation by system type
      • Table Segmentation of global motorcycle ADAS market by system type 2016 and 2021
      • Table Global motorcycle ADAS market by system type 2016-2021 (%)
    • Global motorcycle ADAS market by ABS
      • Table Global motorcycle ADAS market by ABS 2016-2021 (millions of units)
    • Global motorcycle ADAS market by ACC
      • Table Global motorcycle ADAS market by ACC 2016-2021 (millions of units)
    • Global motorcycle ADAS market by TCS
      • Table Global motorcycle ADAS market by TCS 2016-2021 (millions of units)
    • Global motorcycle ADAS market by others
      • Table Global motorcycle ADAS market by others 2016-2021 (millions of units)
      • Table Segmentation of others segment 2016 and 2021
      • Table Global motorcycle TPMS market 2016-2021 (thousands of units)
      • Table Global motorcycle gear-shift assist system market 2016-2021 (thousands of units)
      • Table Constituents of future advanced motorcycle-side view assistance system
      • Table Global motorcycle side-view assist system market 2016-2021 (thousands of units)
  • Geographical segmentation
    • Segmentation of global motorcycle ADAS market by geography
      • Table Global motorcycle ADAS market by geography 2016 and 2021
      • Table Global motorcycle ADAS market by geography 2016-2021 (%)
    • Motorcycle ADAS market in Americas
      • Table Motorcycle ADAS market in Americas 2016-2021 (millions of units)
    • Motorcycle ADAS market in APAC
      • Table Motorcycle ADAS market in APAC 2016-2021 (millions of units)
      • Table HNWI population by region 2015-2020 (millions)
    • Motorcycle ADAS market in EMEA
      • Table Motorcycle ADAS market in EMEA 2016-2021 (millions of units)
      • Table Top ten countries by GDP 2012-2015 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Comparison of traditional cruise control with ACC
      • Table Rise of auto electronic content in vehicles 2015-2020
      • Table ABS legislative environment
    • Market challenges
      • Table Challenges faced for ECU during design
  • Market trends
    • Table Factors affecting ADAS system adoption
  • Vendor landscape
    • Competitive benchmarking
      • Table Global motorcycle ADAS vendors
    • Other prominent vendors
  • Key vendor analysis
    • Continental
      • Table Continental: Business segmentation 2015 by revenue
      • Table Continental: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Continental: Geographical segmentation by revenue 2015
      • Table Continental: Product portfolio
      • Table Continental: Recent developments
    • Bosch
      • Table Bosch: Business segmentation 2015 by revenue
      • Table Bosch: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Bosch: Geographical segmentation by revenue 2015
      • Table Bosch: Product portfolio
      • Table Bosch: Recent developments
    • BMW Motorrad
      • Table BMW Motorrad: Business revenue 2014 and 2015 by revenue ($ millions)
      • Table BMW Motorrad business: Geographical segmentation by revenue 2015
      • Table BMW Motorrad: Product portfolio
      • Table BMW Motorrad: Recent developments
    • Honda
      • Table Honda: Business segmentation 2015 by revenue
      • Table Honda motorcycles business: Geographical segmentation by revenue 2015
      • Table Honda: Product portfolio
      • Table Honda: Recent developments
    • Ducati
      • Table Ducati: Business revenue 2014 and 2015 by revenue ($ millions)
      • Table Ducati business: Geographical segmentation by revenue 2015
      • Table Ducati: Product portfolio
      • Table Ducati: Recent developments
    • Garmin
      • Table Pioneer: Business segmentation by revenue 2015
      • Table Garmin: Business segmentation comparison by revenue 2014 and 2015 ($ millions)
      • Table Garmin: Product portfolio
      • Table Garmin: Recent developments
    • ZF Friedrichshafen
      • Table ZF group: Business segmentation 2015 by revenue
      • Table Continental: Geographical segmentation by revenue 2015
      • Table ZF Group: Product portfolio
      • Table Recent developments
  • Appendix
    • List of abbreviations
  • Explore Technavio

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