Global Mosquito Repellent Market 2017-2021
About Mosquito Repellent
The global mosquito repellent market has been witnessing positive growth over the last few years and is shaping up to be one of the top competitive markets at a global level. With the globalization of different brands and increasing media coverage, consumers are becoming more aware and are adopting these products. Thus, there are signs of opportunities being created in the market.
Technavio’s analysts forecast the global mosquito repellent market to grow at a CAGR of 4.66% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global mosquito repellent market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of mosquito repellents.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Mosquito Repellent Market 2017-2021
Technavio recognizes the following companies as the key players in the global mosquito repellent market: Godrej Consumer Products, Reckitt Benckiser, S. C. Johnson & Son, and Spectrum Brands
Other Prominent Vendors in the market are: Coghlan's, Dabur, Enesis Group, GLOBE-Janakantha, Goodluck Syndicate, Herbal Strategi, Hovex, Jyothy Laboratories, KAPI, Kincho, Kittrich, Murphy's Naturals, PIC, PT Mega Artha Perkasa, Quantum Health, TAINWALA, Thermacell, Vardhaman Remedies, Vijay International, Vin Corporation, Woodstream, and Zhongshan LANJU Daily Chemical Industrial
Commenting on the report, an analyst from Technavio’s team said: “The growing demand for organic repellents has been due to the rising customer awareness in relation to the chemicals used and the smell of household insecticides. In addition to this, synthetic repellents stand to be harmful for pregnant women and children. All this factors are leading to the growing demand for organic repellents.”
According to the report, to create awareness about mosquito-borne diseases as well as demand for their products, vendors operating in this space heavily focus on integrated marketing communications like television, newspapers, billboards, hoardings, internet, and radio. Vendors also regionalize their marketing initiatives, like TV commercials, according to different countries and regions, to connect with specific consumer segments. They position their products strategically to influence the purchase decision of consumers. Many vendors also launch campaigns to spread awareness of the harmful diseases spread by mosquitoes. These marketing initiatives and awareness campaigns propel the growth of the global mosquito repellent market.
Further, the report states that the low acceptance and adoption of mosquito repellent products in rural regions in countries like India and Africa is a major challenge for the growth of the market at large. Even though a number of initiatives are being undertaken to create awareness of the deadly diseases caused by mosquitoes, the use of repellents in rural areas of India is fairly low with only 27% penetration. Most consumers in rural areas still prefer to use natural remedies over buying mosquito repellents.
Godrej Consumer Products, Reckitt Benckiser, S. C. Johnson & Son, Spectrum Brands, Coghlan's, Dabur, Enesis Group, GLOBE-Janakantha, Goodluck Syndicate, Herbal Strategi, Hovex, Jyothy Laboratories, KAPI, Kincho, Kittrich, Murphy's Naturals, PIC, PT Mega Artha Perkasa, Quantum Health, TAINWALA, Thermacell, Vardhaman Remedies, Vijay International, Vin Corporation, Woodstream, and Zhongshan LANJU Daily Chemical Industrial
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