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Global Mobile and Web Event Analytics Market 2016-2020

  • Executive summary
    • Highlights
  • Scope of the report
    • Geographical information
      • Table Major countries covered in market analysis
    • Vendor selection
    • Summation errors
    • Recommended reading
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Steps in web analytics
      • Table Steps in mobile analytics
    • Market size and forecast
      • Table Global mobile and web analytics market 2015-2020($ billions)
  • Market segmentation by end-user
    • Global mobile and web analytics market by end-user
      • Table Global mobile and web analytics market by end-user 2015 (% share)
      • Table IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
  • Geographical segmentation
    • Global mobile and web analytics market by geography
      • Table Global mobile and web analytics market by geography 2015 and 2020 (% share)
      • Table Global mobile and web analytics market by geography 2015-2020 ($ billions)
    • Americas
      • Table Mobile and web analytics market in Americas 2015-2020 ($ billions)
      • Table Mobile phone users in South America 2014-2020 (in millions)
      • Table Number of smartphone users in Brazil 2013-2016 (millions)
      • Table Mobile internet users by age group in Brazil
      • Table Number of smartphone users in Mexico 2013-2016 (millions)
      • Table Number of smartphone users in Colombia 2013-2016 (millions)
    • EMEA
      • Table Mobile and web analytics market in EMEA 2015-2020 ($ billions)
    • APAC
      • Table Mobile and web analytics market in APAC 2015-2020 ($ billions)
  • Market drivers
    • Increased benefits of mobile and web analytics
      • Table Benefits of mobile and web analytics in different industries
    • Increase in volume of data
      • Table Global data generation forecast 2015-2020 (in zettabytes)
    • Growing importance of social media analytics
      • Table Facebook updates by social media users 2015 (% share)
    • Growing popularity of mobile applications
      • Table Top mobile apps used in US 2015 (number of visitors in millions)
      • Table Region-wise mobile application developers in 2015 (% share)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Data security and privacy issues of mobile users
      • Table Motives of data breaches globally 2013-2015 (%)
    • Difficulty in data validation
    • Presence of open-source mobile and web analytics vendors
    • Excess of irrelevant information
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing demand for predictive analytics
      • Table Global predictive analytics market 2015-2020 ($ billions)
    • Growth in internet connectivity
      • Table Internet penetration by region in June 2016 (% population)
  • Five forces model
    • Table Five forces model
  • Vendor landscape
    • Competitive scenario
      • Table Competitive differentiators for vendors
    • Vendor matrix
      • Table Mobile and web analytics features provided by vendors
      • Table Geographical presence of mobile and web analytics vendors
      • Table Customer base of mobile and web analytics vendors
  • Key vendor analysis
    • Key vendor offerings
      • Table Product offerings
    • Key vendor profiles
      • Table Adobe Systems: Products and their features
      • Table AT Internet: Products and their features
      • Table AT Internet: Products and their features
      • Table Google: Products and their features
      • Table IBM: Products and their features
      • Table SAS Institute: Products and their features
      • Table Webtrends: Products and their features
    • Other prominent web analytics solutions vendors
    • Other prominent mobile analytics solutions vendors
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Mobile and Web Event Analytics Market 2016-2020

About Mobile Analytics

Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase the traffic for the mobile websites.

Technavio’s analysts forecast the global mobile and web analytics market to grow at a CAGR of 16.3% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile and web analytics market 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of mobile and web analytics solutions to calculate the market size.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Mobile and Web Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adobe Systems
  • AT Internet
  • comScore
  • Google
  • IBM
  • SAS Institute
  • Webtrends
Other prominent vendors
  • Clicktale
  • Clicky
  • KickFire
  • Kissmetrics
  • Woopra
  • Crazy Egg
  • Chartbeat
  • Omniture
  • Apsalar
  • Char Software
  • Mixpanel
  • Appsee
  • Netbiscuits
  • Segment.io
  • Upsight
Market driver
  • Increased benefits of mobile and web analytics
  • For a full, detailed list, view our report
Market challenge
  • Data security and privacy issues of mobile users
  • For a full, detailed list, view our report
Market trend
  • Growing demand for predictive analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Mobile and Web Event Analytics Market 2016-2020

Technavio recognizes the following companies as the key players in the global mobile and web event analytics market: Adobe Systems, AT Internet, comScore, Google, IBM, SAS Institute, and Webtrends.

Other Prominent Vendors in the market are: Clicktale, Clicky, KickFire, Kissmetrics, Woopra, Crazy Egg, Chartbeat, Omniture, Apsalar, Char Software, Mixpanel, Appsee, netbiscuits, Segment.io, and Upsight.

Commenting on the report, an analyst from Technavio’s team said: “A key trend which is boosting market growth is growing demand for predictive analytics. Predictive analytics provides actionable insights into data of an organization. Predictive analytics uses various techniques such as data mining, modeling, machine learning, and game theory to provide an estimation of future outcomes. Predictive analytics is used in all major industries such as retail, healthcare, manufacturing, IT, BFSI, and education.”

According to the report, a key growth driver is the increased benefits of mobile and web anbalytics. rapid industrialization in China. The integration of mobile and web analytics tools with IT systems of an organization helps in interpersonal and intrapersonal communications with people and other IT systems. It also aids in recovering previous data stored in the system to arrive at a conclusion if need be, for instance, a mobile and web analytics solution such as IBM Digital Analytics can read millions of text documents in few seconds.

Further, the report states that a major factor that could hamper market growth is the data security and privacy issues of mobile users. The adoption of mobile analytics can be hindered as mobile threat landscape continues to grow because of the growing internet speed, cloud services, and a number of apps available on mobile devices. This situation is expected to continue with more people using their smartphones for managing finances, online shopping, paying bills, and playing online games.



Companies Mentioned

Adobe Systems, AT Internet, comScore, Google, IBM, SAS Institute, Webtrends, Clicktale, Clicky, KickFire, Kissmetrics, Woopra, Crazy Egg, Chartbeat, Omniture, Apsalar, Char Software, Mixpanel, Appsee, netbiscuits, Segment.io, Upsight.

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