Global Mobile Value-added Services (VAS) Market 2020-2024

Global Mobile Value-added Services (VAS) Market 2020-2024

Technavio has been monitoring the mobile value-added services (VAS) market and it is poised to grow by $ 342.50 bn during 2020-2024 progressing at a CAGR of 15% during the forecast period. Our reports on mobile value-added services (VAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rapid increase in smartphone penetration and rapid penetration of mobile broadband.

The mobile value-added services (VAS) market analysis includes product segment and geographic landscape.

Technavio's mobile value-added services (VAS) market is segmented as below:

By Product

  • Mobile advertising
  • Mobile games
  • Mobile music and video streaming
  • Mobile money and m-commerce
  • Mobile publications
By Geographic Landscapes
  • APAC
  • North America
  • Europe
  • South America
  • MEA
This study identifies the digitization of key industries as one of the prime reasons driving the mobile value-added services (VAS) market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our mobile value-added services (VAS) market covers the following areas:
  • Mobile value-added services (VAS) market sizing
  • Mobile value-added services (VAS) market forecast
  • Mobile value-added services (VAS) market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile value-added services (VAS) market vendors that include Alphabet Inc., America Movil SAB de CV, Apple Inc., Cisco Systems Inc., Huawei Investment & Holding Co. Ltd., International Business Machines Corp., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc. Also, the mobile value-added services (VAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value-chain analysis: Communications equipment
      • Input:
      • Inbound logistics
      • Operations:
      • Outbound logistics
      • Marketing and sales
      • Service
      • Industry innovation
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019-2024 ($ billion)
      • Table Global mobile VAS market 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table Global market: Year-over-year growth 2019-2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Mobile advertising - Market size and forecast 2019-2024
      • Table Mobile advertising - Market size and forecast 2019-2024 ($ billion)
      • Table Global z for mobile advertising 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table Mobile advertising - Year-over-year growth 2019-2024 (%)
    • Mobile games - Market size and forecast 2019- 2024
      • Table Mobile games - Market size and forecast 2019-2024 ($ billion)
      • Table Global mobile VAS market for mobile games 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table Mobile games - Year-over-year growth 2019-2024 (%)
    • Mobile music and video streaming - Market size and forecast 2019-2024
      • Table Mobile music and video streaming - Market size and forecast 2019-2024 ($ billion)
      • Table Global mobile VAS market for mobile music and video streaming 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table Mobile music and video streaming - Year-over-year growth 2019-2024 (%)
    • Mobile money and m-commerce - Market size and forecast 2019-2024
      • Table Mobile money and m-commerce - Market size and forecast 2019-2024 ($ billion)
      • Table Global mobile VAS market for mobile money and m-commerce 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table Mobile money and m-commerce - Year-over-year growth 2019-2024 (%)
    • Mobile publications - Market size and forecast 2019-2024
      • Table Mobile publications - Market size and forecast 2019-2024 ($ billion)
      • Table Global mobile VAS market for mobile publications 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table Mobile publications - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Customer Landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billion)
      • Table Mobile VAS market in APAC 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ billion)
      • Table Mobile VAS market in North America 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Mobile VAS market in Europe 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ billion)
      • Table Mobile VAS market in South America 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billion)
      • Table Mobile VAS market in MEA 2019-2024 – Market size and forecast ($ billion), exclusive of COVID-19 impact
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rapid increase in smartphone penetration
      • Digitization of key industries
      • Rapid penetration of mobile broadband
    • Market challenges
      • Constraints in content monetization
      • Irrational revenue share across the value chain
      • Stringent regulations to protect user privacy
        • Table Impact of drivers and challenges
    • Market trends
      • Increasing popularity of AR in location-based games
      • Growing demand for non-linear media consumption
      • Rapid shift toward m-commerce
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet Inc.
      • Table Alphabet Inc. – Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • America Movil SAB de CV
      • Table America Movil SAB de CV – Overview
      • Table America Movil SAB de CV - Business segments
      • Table America Movil SAB de CV - Key news
      • Table America Movil SAB de CV - Key offerings
      • Table America Movil SAB de CV - Segment focus
    • Apple Inc.
      • Table Apple Inc. – Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. – Overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Key news
      • Table Cisco Systems Inc. - Key offerings
      • Table Cisco Systems Inc. - Segment focus
    • Huawei Investment & Holding Co. Ltd.
      • Table Huawei Investment & Holding Co. Ltd. – Overview
      • Table Huawei Investment & Holding Co. Ltd. - Business segments
      • Table Huawei Investment & Holding Co. Ltd. - Key news
      • Table Huawei Investment & Holding Co. Ltd. - Key offerings
      • Table Huawei Investment & Holding Co. Ltd. - Segment focus
    • International Business Machines Corp.
      • Table International Business Machines Corp. – Overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp.- Key news
      • Table International Business Machines Corp. - Key offerings
      • Table International Business Machines Corp. - Segment focus
    • Reliance Industries Ltd.
      • Table Reliance Industries Ltd. – Overview
      • Table Reliance Industries Ltd. - Business segments
      • Table Reliance Industries Ltd. - Key news
      • Table Reliance Industries Ltd. - Key offerings
      • Table Reliance Industries Ltd. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. – Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Telefonaktiebolaget LM Ericsson
      • Table Telefonaktiebolaget LM Ericsson - Overview
      • Table Telefonaktiebolaget LM Ericsson - Business segments
      • Table Telefonaktiebolaget LM Ericsson - Key news
      • Table Telefonaktiebolaget LM Ericsson - Key offerings
      • Table Telefonaktiebolaget LM Ericsson - Segment focus
    • Vodafone Group Plc
      • Table Vodafone Group Plc – Overview
      • Table Vodafone Group Plc - Business segments
      • Table Vodafone Plc - Key news
      • Table Vodafone Group Plc - Key offerings
      • Table Vodafone Group Plc - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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