Global Mobile Value-added Services (VAS) Market 2018-2022
About this market
The growing demand for non-linear media consumption is identified as one of the key trends that will gain traction in the global mobile value-added services (VAS) market for the next four years. The increased adoption of smartphones and faster internet connectivity has resulted in a high demand for non-linear media consumption. Technavio’s analysts have predicted that the global mobile value-added services (VAS) market will register a CAGR of almost 14% by 2022.Market Overview
Digitization of key industries
The digitization of key industries such as the transport show the importance of mobile-based services such as Uber and Ola. These services offer transportation through mobile location-based services (LBS) applications. The popularity of such mobile-based cab applications will have a positive impact on the market.
Irrational revenue share across value chain
The emerging markets such as China and India are large consumers of mobile VAS. VAS content developers generated 10-20% of revenue in emerging countries in comparison to 70-80% in developed markets such as the US and Japan and Western Europe.
For the detailed list of factors that will drive and challenge the growth of the global mobile value-added services (VAS) market during the 2018-2022, view our report.
The market appears to be fragmented and with the presence of several companies and the competitive environment is quite intense. Factors such as the growing demand for non-linear media consumption and digitization of key industries will provide considerable growth opportunities to mobile value-added services (VAS) manufactures. Alphabet, America Movil, Apple, Reliance Industries, and Vodafone are some of the major companies covered in this report.
Technavio Announces the Publication of its Research Report – Global Mobile Value-Added Services (VAS) Market 2018-2022
Technavio recognizes the following companies as the key players in the global mobile value-added services (VAS) market: Alphabet, America Movil, Apple, Reliance Industries, and Vodafone.
Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the increasing popularity of AR in location-based games.”
According to the report, one driver influencing this market is the rapid increase in smartphone penetration.
Further, the report states that one challenge affecting this market is the constraints in content monetization.