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Global Mobile Value-added Services (VAS) Market 2018-2022

Global Mobile Value-added Services (VAS) Market 2018-2022

About this market

The growing demand for non-linear media consumption is identified as one of the key trends that will gain traction in the global mobile value-added services (VAS) market for the next four years. The increased adoption of smartphones and faster internet connectivity has resulted in a high demand for non-linear media consumption. Technavio’s analysts have predicted that the global mobile value-added services (VAS) market will register a CAGR of almost 14% by 2022.Market Overview

Digitization of key industries

The digitization of key industries such as the transport show the importance of mobile-based services such as Uber and Ola. These services offer transportation through mobile location-based services (LBS) applications. The popularity of such mobile-based cab applications will have a positive impact on the market.

Irrational revenue share across value chain

The emerging markets such as China and India are large consumers of mobile VAS. VAS content developers generated 10-20% of revenue in emerging countries in comparison to 70-80% in developed markets such as the US and Japan and Western Europe.

For the detailed list of factors that will drive and challenge the growth of the global mobile value-added services (VAS) market during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies and the competitive environment is quite intense. Factors such as the growing demand for non-linear media consumption and digitization of key industries will provide considerable growth opportunities to mobile value-added services (VAS) manufactures. Alphabet, America Movil, Apple, Reliance Industries, and Vodafone are some of the major companies covered in this report.


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Mobile Value-Added Services (VAS) Market 2018-2022

Technavio recognizes the following companies as the key players in the global mobile value-added services (VAS) market: Alphabet, America Movil, Apple, Reliance Industries, and Vodafone.

Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the increasing popularity of AR in location-based games.”

According to the report, one driver influencing this market is the rapid increase in smartphone penetration.

Further, the report states that one challenge affecting this market is the constraints in content monetization.

Companies Mentioned

Alphabet

America Movil

Apple

Reliance Industries

Vodafone

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Related market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global mobile VAS market- Market size and forecast 2017-2022 ($ bn)
      • Table Global mobile VAS market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Mobile advertising - Market size and forecast 2017-2022
      • Table Mobile advertising - Market size and forecast 2017-2022 ($ bn)
      • Table Mobile advertising - Year-over-year growth 2018-2022 (%)
    • Mobile games - Market size and forecast 2017- 2022
      • Table Mobile games - Market size and forecast 2017-2022 ($ bn)
      • Table Mobile games - Year-over-year growth 2018-2022 (%)
    • Mobile music and video streaming - Market size and forecast 2017-2022
      • Table Mobile music and video streaming - Market size and forecast 2017-2022 ($ bn)
      • Table Mobile music and video streaming - Year-over-year growth 2018-2022 (%)
    • Mobile money and m-commerce - Market size and forecast 2017-2022
      • Table Mobile money and m-commerce - Market size and forecast 2017-2022 ($ bn)
      • Table Mobile money and m-commerce - Year-over-year growth 2018-2022 (%)
    • Mobile publications - Market size and forecast 2017-2022
      • Table Mobile publications - Market size and forecast 2017-2022 ($ bn)
      • Table Mobile publications - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global mobile VAS market - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ bn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ bn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ bn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive landscape
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet
      • Table Alphabet: Overview
      • Table Alphabet - Business segments
      • Table Alphabet - Organizational developments
      • Table Alphabet - Geographic focus
      • Table Alphabet - Segment focus
      • Table Alphabet - Key offerings
    • America Movil
      • Table America Movil: Overview
      • Table America Movil - Business segments
      • Table America Movil - Organizational developments
      • Table America Movil - Segment focus
      • Table America Movil - Key offerings
    • Apple
      • Table Apple: Overview
      • Table Apple - Product segments
      • Table Apple - Organizational developments
      • Table Apple - Geographic focus
      • Table Apple - Segment focus
      • Table Apple - Key offerings
    • Reliance Industries
      • Table Reliance Industries: Overview
      • Table Reliance Industries - Business segments
      • Table Reliance Industries - Organizational developments
      • Table Reliance Industries - Segment focus
      • Table Reliance Industries - Key offerings
    • Vodafone
      • Table Vodafone: Overview
      • Table Vodafone - Business segments
      • Table Vodafone - Organizational developments
      • Table Vodafone - Segment focus
      • Table Vodafone - Key offerings
    • List of abbreviations
  • Explore Technavio

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