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Global Mobile TV Market 2015-2019

Global Mobile TV Market 2015-2019

About Mobile TV

A TV that can be accessed on mobile devices such as smartphones or tablets is referred to as a mobile TV. It offers both free-to-air and pay TV services. Free-to-air television service is received from terrestrial television stations, whereas pay TV is delivered by a cell phone network provider. In a mobile TV, live shows can be downloaded and podcasted from the internet to view as per user's convenience.

Technavio's analysts forecast the global mobile TV market to grow at a CAGR of 7.96% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the global mobile TV market for 2015-2019. To calculate the market size, the report considers the revenue generated from the sales of mobile TV subscription services from the following regions:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Mobile TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
  • AT&T
  • Comcast
  • MobiTV
  • Sky
  • SPB TV
  • Time Warner Cable
  • Verizon Communications
Other Prominent Vendors
  • Bell Canada
  • Bharti Airtel
  • Charter Communications
  • Consolidated Communications
  • Cox Communications
  • Orange
  • Tata Sky
Market Driver
  • Increased Adoption of Smartphones and Tablets
  • For a full, detailed list, view our report
Market Challenge
  • Intense Competition from Alternative Mediums
  • For a full, detailed list, view our report
Market Trend
  • Evolution of Pick-and-pay Services
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Mobile TV Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Mobile TV Market: AT&T, Comcast, MobiTV, Sky, SPB TV, Time Warner Cable and Verizon Communications

Other Prominent Vendors in the market are: Bell Canada, Bharti Airtel, Charter Communications, Consolidated Communications, Cox Communications, Orange and Tata Sky

Commenting on the report, an analyst from Technavio’s team said: “Pick-and-pay services enable customers to pay for the channels they wish to watch. They offer freedom from traditional bundled services, which include a package of pre-defined channels or mobile TV channels along with the regular satellite TV/IPTV channels. Vendors are aggressively adopting this strategy to control the increased churn rate of subscribers, resulting from the high adoption of OTT and IPTV services. However, the popularity of pick-and-pay services could lead to the extinction of many channels, increasing the cost for content providers who need to be flexible with content development and delivery.”

According to the report, warfare has advanced since the Cold War and World War II era. Military-related organizations are in the process of upgrading their vehicle capabilities to suit current and future military operations. Also, along with growing tensions among countries and occurrence of increasing urban conflicts, there is a need for vehicles that are suitable and can easily operate in urban environments in a cost-efficient manner. Military systems and equipment have also advanced. Old-generation military land vehicles are no longer capable of providing the required capabilities and functions to military troops. This has led to the increased demand and development of new vehicles to suit the modern military needs.Further, the report states that easy availability of free Internet TV services has increased the reluctance of customers to opt for mobile TV subscription services.

Companies Mentioned

AT&T, Comcast, MobiTV, Sky, SPB TV, Time Warner Cable, Verizon Communications, Bell Canada, Bharti Airtel, Charter Communications, Consolidated Communications, Cox Communications, Orange, Tata Sky

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • End-user Segments
      • Individual Users
    • Base Year
    • Vendor Segmentation
    • Product Offering
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
    • Product Life Cycle
    • Global Mobile TV Market
      • By Revenue
        • Table Global Mobile TV Market by Revenue 2014-2019 ($ billions)
      • By Subscription
        • Table Global Mobile TV Market by Subscription 2014-2019 (units in millions)
    • Five Forces Analysis
  • Geographical Segmentation
    • Global Mobile TV Market by Geography
      • Table Global Mobile TV Market by Geography 2014
    • Global Mobile TV Market by Geography 2014-2019
      • Table Global Mobile TV Market by Geography 2014-2019
    • Mobile TV Market in Americas
      • Market Size and Forecast
        • Table Mobile TV Market in Americas 2014-2019 ($ billions)
    • Mobile TV Market in EMEA
      • Market Size and Forecast
        • Table Mobile TV Market in EMEA 2014-2019 ($ billions)
    • Mobile TV Market in APAC
      • Market Size and Forecast
        • Table Mobile TV Market in APAC 2014-2019 ($ billions)
  • Market Attractiveness
    • Market Attractiveness by Geography
      • Table Market Attractiveness by Geography
  • Buying Criteria
  • Market Growth Drivers
    • Table Global Smartphone and Tablet Penetration 2013-2018 (% of global population)
    • Table Number of 2G, 3G, and 4G Global Mobile Connections 2014-2019 (in millions)
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Competitive Analysis
    • Other Prominent Vendors
  • Key Vendor Analysis
    • AT&T
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table AT&T: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table AT&T: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Comcast
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Comcast: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • MobiTV
      • Key Facts
      • Business Overview
      • Geographical Presence
        • Table MobiTV: Geographical Presence
      • Recent Developments
      • SWOT Analysis
    • Sky
      • Key Facts
      • Business Overview
      • Segmentation by Revenue 2014
        • Table Sky: Segmentation by Revenue 2014
      • Segmentation by Revenue 2013 and 2014
        • Table Sky: Segmentation by Revenue 2013 and 2014 ($ millions)
      • Recent Developments
      • SWOT Analysis
    • SPB TV
      • Key Facts
      • Business Overview
      • Geographical Presence
        • Table SPB TV: Geographical Presence
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Time Warner Cable
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Time Warner Cable: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Time Warner Cable: Business Segmentation by Revenue 2013 and 2014 ($ billions)
      • Recent Developments
      • SWOT Analysis
    • Verizon Communications
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Verizon Communications: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2011-2013
        • Table Verizon Communications: Business Segmentation by Revenue 2011-2013 ($ billions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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