Global Mobile NAND Flash Market 2016-2020
About NAND Flash Memory
NAND flash memory is a non-volatile storage technology that enables rapid read and write operations in memory cards. The memory cells in NAND flash memory chips are connected in a series that resembles a NAND gate. The series connection consumes less space than a parallel connection, reducing the cost of NAND flash chips. This makes the cost of NAND flash cards reasonable; they also become easily scalable to large densities. However, currently, the scalability of these flash cards has saturated, resulting in vendors increasingly adopting 3D NAND flash memory chips to accommodate higher memory storage capacity in a compact space. Vendors can store more bits on the chip, reducing the cost per bit. 3D NAND flash memory chips are increasingly being adopted because of their cost-, energy-, and space-saving features.
Technavio’s analysts forecast the global mobile NAND flash market to grow at a CAGR of 8.2% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile NAND flash market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of NAND flash chips to consumer electronics manufacturers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Mobile NAND Flash Market 2016-2020
Technavio recognizes the following companies as the key players in the global mobile NAND flash market: Intel, Micron Technology, Samsung Electronics, SanDisk, SK Hynix, and Toshiba.
Commenting on the report, an analyst from Technavio’s team said: “Evolution of signal processing technology in NAND flash market will be a key trend for market growth. Signal processing is emerging as a key technology to bridge the gap between application needs and the limitations of NAND flash. This has in turn prevented NAND’s physical impairments and paved the way for the development of next-generation NAND chips and the devices they power. Signal processing methods are used to reduce the physical limitations of NAND flash, exploiting their unique nature and structure. For instance, the distortion in a NAND cell can be measured and reduced through signal processing algorithms. A combination of signal processing technology and NAND flash memory has been used by many vendors in the production of smartphones, tablets, and portable media players.”
According to the report, shorter replacement cycle time of mobile devices will be a key driver for market growth. With technological advances and the increase in disposable income, the consumer buying pattern is changing. Electronic devices, such as phones and tablets, become obsolete after a short period of time (typically within one to one-and-half years) and are replaced by models that are of a higher version or with better technology, thereby resulting in shorter product replacement cycles. In 2015, almost 70% of Apple iPhone sales came from replacement sales compared to 30% of sales by new users. The replacement sales are expected to rise to 80% of the overall sales in the future. This will support the increasing demand for semiconductor ICs, indirectly triggering the need for mobile device components and mobile NAND flash memory.
Further, the report states that Apple is one of the largest consumers of NAND flash memory. The introduction of Apple's free iCloud service could reduce the demand for NAND flash memory. The iCloud service can decrease the storage needs by as much as 80 GB per user. As consumers start using the free iCloud service provided by Apple, the use of NAND flash in products such as the iPhone and iPad, which use a significant amount of NAND flash memory, will decrease. This will have a significant impact on the profits of the global NAND flash market. The emergence of Apple's iCloud service will pose a major challenge to the growth of the market during the forecast period.
Intel, Micron Technology, Samsung Electronics, SanDisk, SK Hynix, and Toshiba.
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