Global Mobile LBS Market 2015-2019
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Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the user’s location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options.
Technavio's analysts forecast the global mobile lbs market to grow at a CAGR of 35.74% over the period 2014-2019.
Covered in this Report
The report includes the present scenario and the growth prospects of the global mobile LBS market for the period 2015-2019. The market can be segmented on the basis of geography and application.
Technavio's report, Global Mobile LBS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.Key Regions
Technavio Announces the Publication of its Research Report – Global Mobile LBS Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Mobile LBS market: Foursquare, Facebook, Google, Groupon, HERE, Telecommunication System and TomTom
Other Prominent Vendors in the market are: AdNear, AeroScout, Appello Systems, Apple, Appstudioz, AT&T , CityGrid Media, deCarta (Uber), Ekahau, Jiepang, Lemon (LifeLock), MapmyIndia, Micello, Navizon, inthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, Shopkick (SK Planet), Skyhook (True Position Inc.), Sprint (Softbank), Telenav, Telenity, Verizon Wireless, Vigo, xAD, Xtify (IBM) and Yelp
Commenting on the report, an analyst from Technavio’s team said: “The usage of social networking sites such as Facebook, Twitter, and Flickr on mobile platforms is growing rapidly. In addition, the usage of LBS applications on smartphones is witnessing significant growth. Consequently, end-users have started sharing information such as their location through these sites. These websites, as well as smartphone manufacturers, have integrated with LBS providers to enhance the user experience. For instance, Facebook optimized its mobile app by introducing LBS such as Facebook Places, Location+, and Nearby Friends. The use of LBS in these social networking websites has enhanced the user experience considerably. These developments will bode well for the growth of the mobile LBS market worldwide.”
According to the report, LBA services are gaining momentum because of the increased adoption of LBS. LBA is the newest form of mobile advertising that uses LBS technology and targets users based on their current location. Many advertisers profit from this as they can accurately track the location of the users and send targeted information based on user location, purchase preferences, and other profile parameters. The advertisers are using this location platform to advertise their products and send customized advertisements to the customers. For instance, a clothing brand can send coupons to a mobile user if the person is close to one of its outlets. Alerts for flash sales, happy hours at a nearby pub, and special discounts offered to the customers at restaurants are important examples of LBA.
Further, the report states that users are worried about the risks attached to revealing locations, and despite several legal frameworks being in place, the challenge seems to persist.
Foursquare, Facebook, Google, Groupon, HERE, Telecommunication System, TomTom, AdNear, AeroScout, Appello Systems, Apple, Appstudioz, AT&T , CityGrid Media, deCarta (Uber), Ekahau, Jiepang, Lemon (LifeLock), MapmyIndia, Micello, Navizon, inthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, Shopkick (SK Planet), Skyhook (True Position Inc.), Sprint (Softbank), Telenav, Telenity, Verizon Wireless, Vigo, xAD, Xtify (IBM), Yelp