About Mobile Coupons
A mobile coupon refers to the electronic ticket that is solicited or delivered by the cell phone that can be exchanged for a financial discount or rebate while making a purchase of a product or service. Generally, the coupons are issued by the manufacturers of customer packed goods and services. Mobile coupons are basically issued by the manufacturers of customer packed goods and services. The mobile coupons are known as the electronic tickets that are delivered by smartphones. These mobile coupons can be exchanged when customers get rebate during the purchase of a product or a service.
Technavio’s analysts forecast the global mobile coupons market to grow at a CAGR of 73.14% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile coupons market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile coupons in the Americas, APAC, and EMEA.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Mobile Coupons Market 2016-2020
Technavio recognizes the following companies as the key players in the global mobile coupons market: Apple, Google, PayPal, and Visa.
Other prominent vendors in the market are: Bharti Airtel, Alipay, American Express, Citrus Payment Solutions, Dwolla, First Data, LevelUp, LivQuik, MasterCard, MCX, MobiKwik, and m-pesa.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is leverage social media channels for better customer connectivity and market penetration. Customers look for click-to-call or click-to-chat options through different devices such as smartphones or tablets and this is likely to the top cell phone vendors to boost the quality of customer experience. Digital marketing platforms are the best way to keep customers engaged and promote cell phone coupons and loyalty products.”
According to the report, one of the primary drivers in the market is growth in smartphone and Internet users. With the rise in Internet users, new vendors are providing m-commerce services on cell phones and tablets that will allow users to make instant purchases. This will result in the rise in online purchases though cell phones during the forecast period. The top vendors are trying to provide a range of innovative payment, loyalty, and insight services from mobile loyalty to digital wallets, which will hike the number of mobile Internet users. The always-connected mobile customers are rapidly changing the face of Internet commerce across all primary sectors. The top vendors help clients to maximize opportunities by supporting different smartphone brands to deliver mobile engagement strategies. This will lead to an increase in the number of cell phone Internet users across the globe.
Further, the report states that one major challenge in the market is distribution channel remains non-targeted. The mobile coupon segment is considered to be non-targeted segment. They are designed by manufacturers and are generally considered to be non-personalized product. The top vendors in the market are looking for different designs and strategies to innovate new coupons so that they can attract huge customer base. But in the present market scenario, we find that the coupons are offered by the retailers and manufacturers are quite unrelated and they do not cater to needs of the customers. This has brought in discontentment from the customer thereby leading to disengagement toward any brand and store. The reluctance from the customers' end in opting for one-size-fits-all approach has damaged brand equity of the manufacturers of mobile coupons.
Apple, Google, PayPal, Visa, Bharti Airtel, Alipay, American Express, Citrus Payment Solutions, Dwolla, First Data, LevelUp, LivQuik, MasterCard, MCX, MobiKwik, m-pesa.
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