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Global Mobile Content Market 2015-2019

Global Mobile Content Market 2015-2019

Market outlook of the mobile content market

Technavio's market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking market value of more than USD 170 billion by 2019.

Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.

Segmentation by category and analysis of - games, video, audio

In this market study, analysts estimate the games segment to be the largest market segment during the forecast period. This segment currently accounts for more than 41% of the total market share and is envisaged to retain its dominating hold over the market by 2019 due to the availability of low-cost smartphones and tablets with high-end specifications.

This market study report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Games
  • Video
  • Audio
  • Text
  • Others
Segmentation by geography and analysis of - Americas, EMEA, & APAC

Geographically, the APAC region is estimated to be the largest market segment during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.

The market study offers an analysis of each of the following segments and discusses its impact on the overall market growth -
  • Americas
  • EMEA
  • APAC
Competitive landscape and key vendors - Amazon.com, Comcast

The mobile content market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market. However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.

Leading vendors in this market are -
  • Amazon.com
  • Comcast
  • DIRECTV
  • Hulu
  • Netflix
Other prominent vendors in this market are Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu, and Youtube.

Key questions answered in the report include
  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the mobile content market?
  • What are the key market trends impacting the growth of the mobile content market?
  • What are the challenges to market growth?
  • Who are the key vendors in the mobile content market?
  • What are the market opportunities and threats faced by the vendors in the mobile content market?
  • What are the key outcomes of the five forces analysis of the mobile content market?
Technavio also offers customization on reports based on specific client requirement.

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  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Segmentation of global mobile content market by category 2014
    • Market size and forecast
      • Table Global mobile content market 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by category
    • Segmentation of global mobile content market by category
      • Table Segmentation of global mobile content market by category 2014
  • Geographical segmentation
    • Segmentation of global mobile content market by geography 2014-2019
      • Table Segmentation of global mobile content market by geography 2014-2019
      • Table Segmentation of global mobile content market by geography 2014-2019 ($ billions)
  • Key leading countries
    • Mobile content market in US
      • Table Key leading countries in the global mobile content market 2014
    • Mobile content market in China
  • Market drivers
    • Growth drivers in global mobile content market
      • Table Shipment of smartphones and tablets 2014-2019 (million units)
      • Table Global smartphone and tablet penetration 2014-2019 (percentage of global population)
      • Table Cell phone Internet users 2014-2019 (billion)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Challenges inhibiting growth of global mobile content market
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Trends expected to be witnessed by global mobile content market
      • Table Global mobile app download market 2014-2019 (billion)
      • Table Global 2G, 3G, and 4G mobile connections 2014-2019 (million)
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • Amazon
      • Table Amazon: Geographic segmentation by revenue 2014
      • Table Amazon: Product segmentation by revenue 2014
    • Comcast
      • Table Comcast: Business segmentation 2014
      • Table Comcast: Business segmentation by revenue 2014
      • Table Comcast: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Comcast: Geographical segmentation by revenue 2014
    • DIRECTV
      • Table DIRECTV: Business segmentation by revenue 2014
      • Table DIRECTV: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table DIRECTV: Geographical segmentation by revenue 2014
    • Hulu
      • Table Hulu: Business segmentation
    • Netflix
      • Table Netflix: Business segmentation
      • Table Netflix: Business segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

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