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Global Mobile Augmented Reality Market 2017-2021

Global Mobile Augmented Reality Market 2017-2021

About Augmented Reality

AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.

Technavio’s analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Apple
  • Atheer Labs
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Cinoptics
  • DAQRI
  • HTC
  • Meta
  • NGRAIN
  • Laster Technologies
  • Lumus
  • ODG
  • Optinvent
  • Qualcomm
  • Rockwell Collins
  • Sensics
  • Sieko Epson
  • Technical Illusions
  • Thales
  • Total Immersion
  • Vuzix
  • WeAR Studio
  • Wikitude
  • Zappar
Other prominent vendors
  • Abbott Vascular
  • Abiomed
  • AtriCure
  • Biosensors International
  • Biotronik
  • BioVentrix
  • C. R. Bard
Market driver
  • Increasing dependence on apps and proliferation of AR apps for numerous activities
  • For a full, detailed list, view our report
Market challenge
  • Lack of AR content
  • For a full, detailed list, view our report
Market trend
  • Use of SLAM technology
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Augmented Reality Market 2017-2021

Technavio recognizes the following companies as the key players in the global augmented reality market: Apple, Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI, HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total Immersion, Vuzix, WeAR Studio, Wikitude, and Zappar.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is use of SLAM technology. Simultaneous localization and mapping (SLAM) is a popular and important autonomous mapping and navigation technology for mobile robotics. Though the technology has been around since the late 1980s, it is only now gaining traction in the market. It was first used in the eyes of NASA robots to create maps of unknown environments and position devices with extreme accuracy.”

According to the report, one of the major drivers for this market is increasing dependence on apps and proliferation of AR apps for numerous activities. A mobile app is a software developed for use in small-sized wireless computing devices such as smartphones and tablets. The large-scale adoption of smartphones globally has increased the use of AR apps. People have become dependent on apps as they make life simple.

Further, the report states that one of the major factors hindering the growth of this market is lack of AR content. There are a large number of AR apps available in the market. These apps are developed mostly by individuals and companies. However, the majority of these apps fail to meet user expectations and become a success, thereby reducing the growth potential and acceptance of AR among consumers. The majority of the apps fail to meet customers' expectations because they lack content and do not have the feature of adding new or additional content.

Companies Mentioned

Apple, Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI, HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total Immersion, Vuzix, WeAR Studio, Wikitude, Zappar.

  • Executive summary
  • Scope of the report
    • Definitions
    • Market size calculation and segmentation
    • Application segments
    • End-user segments
    • Geographical segmentation
      • Table Major countries covered
    • Vendor segmentation
      • Table Major vendors in global mobile AR market
    • Common currency conversion rates
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • History
  • Technology landscape
    • Technology life cycle
      • Table Technology life cycle
  • Mobile AR value chain
    • Table Mobile AR value chain
  • Market size and forecast
    • Table Global mobile AR market 2016-2021 ($ billions)
    • Potential average revenue per user (ARPU)
      • Table Average revenue generated per user 2015-2021 ($)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Table Global mobile AR market by application 2016-2021 (% share)
    • Table Global mobile AR market by application ($ billions)
  • Market segmentation by end-user
    • Table Global mobile AR market by end-user segmentation 2017-2021
    • Enterprise
      • Table Global mobile AR market in enterprise segment 2016-2021 ($ billions)
    • Consumer
      • Table Global mobile AR market in consumer segment 2016-2021 ($ billions)
  • Geographical segmentation
    • Table Global mobile AR market by geography 2016-2021
    • Table Geographical revenue trend-line 2016-2021 ($ billions)
    • Mobile AR market in EMEA
      • Table Mobile AR market in EMEA 2016-2021 ($ billions)
    • Mobile AR market in Americas
      • Table Mobile AR market in Americas 2016-2021 ($ billions)
    • Mobile AR market in APAC
      • Table Mobile AR market in APAC 2016-2021 ($ billions)
  • Market drivers
    • Increasing dependence on apps and proliferation of AR apps for numerous activities
      • Table Mobile app market forecast region wise 2016 (%)
      • Table Mobile app market forecast region wise 2021 (% share)
    • Use of AR technology to make advertising more effective
    • Adoption of crowdfunding strategy
    • Growing smartphone and tablet market in APAC
      • Table Global and APAC smartphones market comparison 2016-2021 (millions of units)
      • Table Global and APAC tablets market comparison 2016-2021 (millions of units)
    • Growing awareness of AR technology
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Hardware limitations
    • Lack of content
    • Stringent government regulations
    • Lack of interoperability across mobile platforms
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Partnership with mobile AR content creator
    • Emergence of depth-sensing cameras
    • Availability of pico projectors
  • Vendor landscape
    • Competitive scenario
      • Table Competitive scenario
    • Major vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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