Global Mobile Apps Market 2017-2021
About Mobile Apps
Mobile phones have specific software developed for them, and software has been a part of the mobile phone industry for over a decade. However, the growing mobile software industry popularized the term application. The distribution of mobile content and applications became a part of network operations. Mobile network operators used to manage the sales of mobile content in the earlier days. However, not many developers and publishers realized the potential of applications in the mobile industry. Meanwhile, the Apple App Store was a centralized device and a simplified business model for developers. This helped the developers kick-start the market for mobile apps. With the popularity of mobile apps, many OS providers and handset vendors have launched their own application stores. The mobile app industry now has several devices offering services and applications as an important industry factor. Therefore, the mobile app developers are increasingly focusing on making a prosperous mobile app ecosystem that creates revenues for publishers and value for end-users.
Technavio’s analysts forecast the global mobile apps market to grow at a CAGR of 15.14% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile apps market for 2017-2021. To calculate the market size, the report considers the revenue generated from software developers and application store providers and excludes the revenue generated from businesses that require business-specific applications of mobile apps.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Mobile Apps Market 2017-2021
Technavio recognizes the following companies as the key players in the global mobile apps market: Apple, BlackBerry, Google, Microsoft, Nokia, Appster, Dom & Tom, Intellectsoft, WillowTree, and Y Media Labs
Other Prominent Vendors in the market are: Zco, Five Agency, MentorMate, Intuz, Experion Technologies, Konstant Infosolutions, Ready4S, AppInventiv Technologies, Small Planet Digital, and Droids On Roids.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Emergence of chatbots in mobile apps. Chatbots have gained popularity, and users do not want to miss on an opportunity of having chatbot in a mobile app. With the growing advances in computer science and machine learning fields, the development of chatbots is now possible. As developers and businesses are aware of the benefits of having chatbots, they are trying to apply the concept of chatbot to their products and support solutions. Chatbots are now being implemented in mobile app designs. Having chatbots in apps is an upgrade to the mobile user interface as they enable human interaction with the digital world. It offers a better user interface that is simple and fast.”
According to the report, one of the major drivers for this market is Growth in the use of mobile devices. The adoption of mobile devices, such as tablets and smartphones, is increasing across the world. In 2016, the smartphone market increased to1.59 billion units from 1.44 billion units in 2015. 331 million units of tablets were shipped in 2016. The availability of inexpensive mobile devices is the major reason for the increase in the adoption of mobile devices. It is also leading to the development of several mobile apps in the developed and developing markets.
Further, the report states that one of the major factors hindering the growth of this market is App compatibility with multiple devices. Apps are created to run on various versions of OSs such as iOS, Android, and macOS. Designing apps that can only be run on a single device is not an effective option. Since the choices for smart devices are unlimited, it becomes mandatory for the developers to ensure that the app is compatible with all the devices in use. Compatibility problems are the main bugs that appear when the app cannot run on a new version of OS. Developers should know the possible compatibility issues before they code the app. Compatibility issues can be either binary compatibility or source compatibility. The distinction is important to determine the solution for the compatibility issue.
Apple, BlackBerry, Google, Microsoft, Nokia, Appster, Dom & Tom, Intellectsoft, WillowTree, and Y Media Labs, Zco, Five Agency, MentorMate, Intuz, Experion Technologies, Konstant Infosolutions, Ready4S, AppInventiv Technologies, Small Planet Digital, and Droids On Roids
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