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Global Mobile Apps Market 2017-2021

Global Mobile Apps Market 2017-2021

About Mobile Apps

Mobile phones have specific software developed for them, and software has been a part of the mobile phone industry for over a decade. However, the growing mobile software industry popularized the term application. The distribution of mobile content and applications became a part of network operations. Mobile network operators used to manage the sales of mobile content in the earlier days. However, not many developers and publishers realized the potential of applications in the mobile industry. Meanwhile, the Apple App Store was a centralized device and a simplified business model for developers. This helped the developers kick-start the market for mobile apps. With the popularity of mobile apps, many OS providers and handset vendors have launched their own application stores. The mobile app industry now has several devices offering services and applications as an important industry factor. Therefore, the mobile app developers are increasingly focusing on making a prosperous mobile app ecosystem that creates revenues for publishers and value for end-users.

Technavio’s analysts forecast the global mobile apps market to grow at a CAGR of 15.14% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile apps market for 2017-2021. To calculate the market size, the report considers the revenue generated from software developers and application store providers and excludes the revenue generated from businesses that require business-specific applications of mobile apps.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Mobile Apps Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Apple
  • BlackBerry
  • Google
  • Microsoft
  • Nokia
  • Appster
  • Dom & Tom
  • Intellectsoft
  • WillowTree
  • Y Media Labs
Other prominent vendors
  • Zco
  • Five Agency
  • MentorMate
  • Intuz
  • Experion Technologies
  • Konstant Infosolutions
  • Ready4S
  • AppInventiv Technologies
  • Small Planet Digital
  • Droids On Roids
Market driver
  • Growth in the use of mobile devices
  • For a full, detailed list, view our report
Market challenge
  • App compatibility with multiple devices
  • For a full, detailed list, view our report
Market trend
  • Emergence of chatbots in mobile apps
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Mobile Apps Market 2017-2021

Technavio recognizes the following companies as the key players in the global mobile apps market: Apple, BlackBerry, Google, Microsoft, Nokia, Appster, Dom & Tom, Intellectsoft, WillowTree, and Y Media Labs

Other Prominent Vendors in the market are: Zco, Five Agency, MentorMate, Intuz, Experion Technologies, Konstant Infosolutions, Ready4S, AppInventiv Technologies, Small Planet Digital, and Droids On Roids.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Emergence of chatbots in mobile apps. Chatbots have gained popularity, and users do not want to miss on an opportunity of having chatbot in a mobile app. With the growing advances in computer science and machine learning fields, the development of chatbots is now possible. As developers and businesses are aware of the benefits of having chatbots, they are trying to apply the concept of chatbot to their products and support solutions. Chatbots are now being implemented in mobile app designs. Having chatbots in apps is an upgrade to the mobile user interface as they enable human interaction with the digital world. It offers a better user interface that is simple and fast.”

According to the report, one of the major drivers for this market is Growth in the use of mobile devices. The adoption of mobile devices, such as tablets and smartphones, is increasing across the world. In 2016, the smartphone market increased to1.59 billion units from 1.44 billion units in 2015. 331 million units of tablets were shipped in 2016. The availability of inexpensive mobile devices is the major reason for the increase in the adoption of mobile devices. It is also leading to the development of several mobile apps in the developed and developing markets.

Further, the report states that one of the major factors hindering the growth of this market is App compatibility with multiple devices. Apps are created to run on various versions of OSs such as iOS, Android, and macOS. Designing apps that can only be run on a single device is not an effective option. Since the choices for smart devices are unlimited, it becomes mandatory for the developers to ensure that the app is compatible with all the devices in use. Compatibility problems are the main bugs that appear when the app cannot run on a new version of OS. Developers should know the possible compatibility issues before they code the app. Compatibility issues can be either binary compatibility or source compatibility. The distinction is important to determine the solution for the compatibility issue.

Companies Mentioned

Apple, BlackBerry, Google, Microsoft, Nokia, Appster, Dom & Tom, Intellectsoft, WillowTree, and Y Media Labs, Zco, Five Agency, MentorMate, Intuz, Experion Technologies, Konstant Infosolutions, Ready4S, AppInventiv Technologies, Small Planet Digital, and Droids On Roids

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global mobile apps market
    • Market size and forecast
      • Table Global mobile apps market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by industry
    • Global mobile apps market by industry
      • Table Global mobile apps market by industry 2016 (% share of revenue)
    • Global mobile apps market by entertainment
      • Table Global mobile apps market by entertainment 2016-2021 ($ billions)
    • Global mobile apps market by social networking
      • Table Global mobile apps market by social networking 2016-2021 ($ billions)
    • Global mobile apps market by finance
      • Table Global mobile apps market by finance 2016-2021 ($ billions)
    • Global mobile apps market by healthcare
      • Table Global mobile apps market by healthcare 2016-2021 ($ billions)
    • Global mobile apps market by fashion
      • Table Global mobile apps market by fashion 2016-2021 ($ billions)
    • Global mobile apps market by others
      • Table Global mobile apps market by others 2016-2021 ($ billions)
  • Market segmentation by revenue model
    • Global mobile apps market by revenue model
      • Table Global mobile apps market by revenue model 2016 (% share of revenue)
    • Global mobile apps market by advertising
      • Table Global mobile apps market by advertising 2016-2021 ($ billions)
    • Global mobile apps market by in-app purchase
      • Table Global mobile apps market by in-app purchase 2016-2021 ($ billions)
    • Global mobile apps market by freemium
      • Table Global mobile apps market by freemium 2016-2021 ($ billions)
    • Global mobile apps market by pay per download
      • Table Global mobile apps market by pay per download 2016-2021 ($ billions)
    • Global mobile apps market by subscription
      • Table Global mobile apps market by subscription ($ billions)
  • Market segmentation by OS
    • Global mobile apps market by OS
      • Table Global mobile apps market by OS 2016 (% share of revenue)
    • Global mobile apps market by iOS
      • Table Global mobile apps market by iOS 2016-2021 ($ billions)
    • Global mobile apps market by Android
      • Table Global mobile apps market by Android 2016-2021 ($ billions)
    • Global mobile apps market by Windows
      • Table Global mobile apps market by Windows 2016-2021 ($ billions)
    • Global mobile apps market by others
      • Table Global mobile apps market by others 2016-2021 ($ billions)
  • Regional landscape
    • Geographical segmentation
      • Table Global mobile apps market 2016-2021 (% share of revenue)
    • Regional comparison
      • Table Regional comparison
    • APAC - market size & forecast
      • Table APAC - market size & forecast 2016-2021 ($ billions)
      • Table APAC - Year-over-year growth 2017-2021 (% share of revenue)
    • Americas - market size & forecast
      • Table Americas - market size & forecast 2016-2021 ($ billions)
      • Table Americas - Year-over-year growth 2017-2021 (% share of revenue)
    • EMEA - market size & forecast
      • Table EMEA - market size & forecast 2016-2021 ($ billions)
      • Table EMEA - Year-over-year growth 2017-2021 (% share of revenue)
    • Key leading countries
      • Table Key leading countries
    • China
      • Table Mobile apps market in China 2016-2021 ($ billions)
    • US
      • Table Mobile apps market in the US 2016-2021 ($ billions)
    • Japan
      • Table Mobile apps market in Japan 2016-2021 ($ billions)
    • South Korea
    • UK
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Digital time spent in hours 2013-2016
      • Table Mobile social media users 2014-2016
    • Market challenges
  • Market trends
    • Emergence of chatbots in mobile apps
    • Emergence of mobile content management systems (CMS)
    • Availability of AR and VR apps
    • Hybrid app development
  • Vendor landscape
    • Competitive landscape
    • Publishers
    • BlackBerry
    • Google
    • Microsoft
    • Nokia
    • Mobile app development companies
    • Dom & Tom
    • Intellectsoft
    • WillowTree
    • Y Media Labs
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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