Global Mobile Application Development Platform Market 2016-2020
About Mobile Application Development Platform Solutions
Mobile application development platform solutions are IT solutions and services specifically designed to build, test, and run enterprise and consumer mobile applications. Mobile-first strategy in enterprises and the latest IT trends such as BYOD policies are powering the growing adoption of mobile application development solutions. Enterprises have been using mobile applications to manage their operational and business processes fluently. Mobile applications provide convenience, great user experience, functionalities, features, and other add-ons which have created significant demand for advanced mobile application development solutions such as DevOps.
Technavio’s analysts forecast the global mobile application development platform market to grow at a CAGR of 27.29% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile application development platform market for 2016-2020. To calculate the market size, the report considers the revenue generated from sale of mobile application development platform solutions and services for enterprises.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Mobile Application Development Platform Market 2016-2020
Technavio recognizes the following companies as the key players in the global mobile application development platform market: Adobe Systems, IBM, Kony, Salesforce, and SAP.
Other Prominent Vendors in the market are: Appcelerator, Backbase, Globo, Intellectsoft, Microsoft, Oracle, OutSystems, Red Hat, Sourcebits, and Telerik.
Commenting on the report, an analyst from Technavio’s team said: “Increased adoption of BYOD and BYOA will be a key trend for market growth. Enterprises have adopted BYOD and bring your own access (BYOA) policies in industry verticals such as healthcare and retail to encourage employees to use their personal mobile devices such as tablets and smartphones at the workplace. The BYOA policies in organizations have created a huge demand for enterprise application development services. The BYOD trend is increasing at an exponential rate. More than 58% of organizations have deployed enterprise applications to support their BOYD policies.”
According to the report, increase in adoption of mobile phones and smart devices will be a key driver for market growth. The use of mobile phones and smart devices has grown exponentially worldwide. With this, the demand for advanced and specific mobile application development solutions is also growing rapidly. Organizations need applicant tracking software integrated with smartphones. Mobile phones and tablets are now being equipped with more personalized services such as location-based mobile technology. This helps companies to categorize potential customers for marketing purposes. However, the back-end process involved in this segmentation is highly complex. It includes processes such as integration with service infrastructures, integration with customer data, privacy and security policy, and creates access to information in real time.
Further, the report states that IT security concerns will be a major challenge for the market. Enterprise applications contain sensitive business information. IT security concerns in the management of mobile application are major concerns in organizations. IT managers in organizations evaluate the mobile application development platform solutions on IT security aspects. Online security concerns are the primary barrier to the adoption of cloud-based mobile application development the platform market. IT security features should be seamlessly integrated into the development phase of the enterprise mobile application platform. Security features in enterprise applications such as multifactor authentication and encryption systems cannot be neglected. Trends such as BYOD in enterprises can be successfully deployed if the enterprise applications are equipped with latest security features and National Institute of Standards and Technology (NIST) guidelines.
Adobe Systems, IBM, Kony, Salesforce, SAP, Appcelerator, Backbase, Globo, Intellectsoft, Microsoft, Oracle, OutSystems, Red Hat, Sourcebits, Telerik.