Global Mobile Advertising Market 2021-2025

Global Mobile Advertising Market 2021-2025

Technavio has been monitoring the mobile advertising market and it is poised to grow by $ 111.58 bn during 2021-2025 progressing at a CAGR of 10% during the forecast period. Our reports on mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growth in in-app advertising, introduction of video advertisements, and emerging trend of social media. In addition, growth in in-app advertising is anticipated to boost the growth of the market as well.

The mobile advertising market analysis includes type segment and geographical landscapes.

Technavio's mobile advertising market is segmented as below:

By Type

  • Display
  • Search
  • SMS
By Geographical Landscapes
  • APAC
  • North America
  • Europe
  • South America
  • MEA
This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, incorporation of AR in advertising, and increasing utilization of VR videos will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our mobile advertising market covers the following areas:
  • Mobile advertising market sizing
  • Mobile advertising market forecast
  • Mobile advertising market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Chartboost Inc., Criteo SA, Facebook Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., MOLOCO Inc., Smaato Inc., and Verizon Communications Inc.. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Advertising market value chain analysis
      • Advertiser/service buyers
      • Advertising agency
      • Sales house
      • Publishing platforms/media organizations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table Global - Market size and forecast 2020 - 2025 ($ billion)
        • Table Global market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Type
    • Market segments
      • Table Type - Market share 2020-2025 (%)
    • Comparison by Type
      • Table Comparison by Type
    • Display - Market size and forecast 2020-2025
      • Table Display - Market size and forecast 2020-2025 ($ billion)
      • Table Display - Year-over-year growth 2020-2025 (%)
    • Search - Market size and forecast 2020-2025
      • Table Search - Market size and forecast 2020-2025 ($ billion)
      • Table Search - Year-over-year growth 2020-2025 (%)
    • SMS - Market size and forecast 2020-2025
      • Table SMS - Market size and forecast 2020-2025 ($ billion)
      • Table SMS - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2020-2025 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2020-2025
      • Table APAC - Market size and forecast 2020-2025 ($ billion)
      • Table APAC - Year-over-year growth 2020-2025 (%)
    • North America - Market size and forecast 2020- 2025
      • Table North America - Market size and forecast 2020-2025 ($ billion)
      • Table North America - Year-over-year growth 2020-2025 (%)
    • Europe - Market size and forecast 2020-2025
      • Table Europe - Market size and forecast 2020-2025 ($ billion)
      • Table Europe - Year-over-year growth 2020-2025 (%)
    • South America - Market size and forecast 2020- 2025
      • Table South America - Market size and forecast 2020-2025 ($ billion)
      • Table South America - Year-over-year growth 2020-2025 (%)
    • MEA - Market size and forecast 2020-2025
      • Table MEA - Market size and forecast 2020-2025 ($ billion)
      • Table MEA - Year-over-year growth 2020-2025 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growth in in-app advertising
      • Introduction of video advertisements
      • Emerging trend of social media
    • Market challenges
      • Rising privacy and security concerns
      • Growing adoption of ad-blocker solutions
      • Lack of relevant mobile advertisements
        • Table Impact of drivers and challenges
    • Market trends
      • Rapid growth of programmatic advertising
      • Incorporation of AR in advertising
      • Increasing utilization of VR videos
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • AppLovin Corp.
      • Table AppLovin Corp. - Overview
      • Table AppLovin Corp. - Product and service
      • Table AppLovin Corp.- Key news
      • Table AppLovin Corp. - Key offerings
    • Chartboost Inc.
      • Table Chartboost Inc. - Overview
      • Table Chartboost Inc. - Business segments
      • Table Chartboost Inc. - Key offerings
    • Criteo SA
      • Table Criteo SA - Overview
      • Table Criteo SA - Product and service
      • Table Criteo SA - Key news
      • Table Criteo SA - Key offerings
    • Facebook Inc.
      • Table Facebook Inc. - Overview
      • Table Facebook Inc. - Business segments
      • Table Facebook Inc.- Key news
      • Table Facebook Inc. - Key offerings
    • InMobi Pte. Ltd.
      • Table InMobi Pte. Ltd. - Overview
      • Table InMobi Pte. Ltd. - Product and service
      • Table InMobi Pte. Ltd.- Key news
      • Table InMobi Pte. Ltd. - Key offerings
    • Matomy Media Group Ltd.
      • Table Matomy Media Group Ltd. - Overview
      • Table Matomy Media Group Ltd. - Business segments
      • Table Matomy Media Group Ltd. - Key offerings
    • MOLOCO Inc.
      • Table MOLOCO Inc. - Overview
      • Table MOLOCO Inc. - Business segments
      • Table MOLOCO Inc. - Key offerings
    • Smaato Inc.
      • Table Smaato Inc. - Overview
      • Table Smaato Inc. - Product and service
      • Table Smaato Inc.- Key news
      • Table Smaato Inc. - Key offerings
    • Verizon Communications Inc.
      • Table Verizon Communications Inc. - Overview
      • Table Verizon Communications Inc. - Business segments
      • Table Verizon Communications Inc.- Key news
      • Table Verizon Communications Inc. - Key offerings
      • Table Verizon Communications Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and Caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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