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Global Mobile Advertising Market 2018-2022

Global Mobile Advertising Market 2018-2022

About this market

Rapid growth of programmatic advertising is expected to drive growth in the market. Programmatic advertising eliminates the need for middlemen, and thus has proven to be a beneficial tool for businesses. It offers to a wide range of benefits to advertisers. Technavio’s analysts have predicted that the mobile advertising market will register a CAGR of almost 13% by 2022.

Market Overview

Growth in in-app advertising

The growing popularity of in-app advertisements is one of the major factors driving growth in the market. The high amount of time spent on apps have attracted advertisers to focus on in-app advertisements of their products and services.

Rising privacy and security concerns

Handling or resolving the privacy and security concerns that are associated with mobile advertisement is one of the major challenges of the global mobile advertising market.

For the detailed list of factors that will drive and challenge the growth of the mobile advertising market during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Alphabet and Facebook the competitive environment is quite intense. Factors such as the growth in in-app advertising and the rapid growth of programmatic advertising, will provide considerable growth opportunities to mobile advertising manufactures. Alphabet, Facebook, InMobi, matomy, Verizon are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global ad spending market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition – Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global mobile advertising market – Market size and forecast 2017-2022 ($ bn)
      • Table Global mobile advertising market – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition – Five forces 2017
  • Market segmentation by type
    • Segmentation by type
      • Table Global mobile advertising market by type – Market share 2017-2022 (%)
    • Comparison by type
      • Table Comparison by type
    • Display – Market size and forecast 2017-2022
      • Table Display – Market size and forecast 2017-2022 ($ bn)
      • Table Display – Year-over-year growth 2018-2022 (%)
    • Search – Market size and forecast 2017-2022
      • Table Search – Market size and forecast 2017-2022 ($ bn)
      • Table Search – Year-over-year growth 2018-2022 (%)
    • SMS – Market size and forecast 2017-2022
      • Table SMS – Market size and forecast 2017-2022 ($ bn)
      • Table SMS – Year-over-year growth 2018-2022 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global mobile advertising market by geography – Market share 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ bn)
      • Table Americas – Year-over-year growth 2018-2022 (%)
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ bn)
      • Table EMEA – Year-over-year growth 2018-2022 (%)
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ bn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Rapid growth of programmatic advertising
    • Incorporation of AR in advertising
    • Increasing utilization of VR videos
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive landscape
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet
      • Table Alphabet: An overview
      • Table Alphabet – Business segments
      • Table Alphabet – Organizational developments
      • Table Alphabet – Geographic focus
      • Table Alphabet – Segment focus
      • Table Alphabet – Key offerings
    • Facebook
      • Table Facebook: An overview
      • Table Facebook – Business segments
      • Table Facebook – Organizational developments
      • Table Facebook – Geographic focus
      • Table Facebook – Key offerings
    • InMobi
      • Table InMobi: An overview
      • Table InMobi – Organizational developments
      • Table InMobi – Key offerings
    • matomy
      • Table matomy: An overview
      • Table matomy – Business segments
      • Table matomy – Organizational developments
      • Table matomy – Geographic focus
      • Table matomy – Key offerings
    • Verizon
      • Table Verizon: An overview
      • Table Verizon – Business segments
      • Table Verizon – Organizational developments
      • Table Verizon – Segment focus
      • Table Verizon – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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