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Global Mobile AR Market for Marketing and Advertising 2015-2019

Global Mobile AR Market for Marketing and Advertising 2015-2019

About Mobile AR

AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.Key Regions

  • Americas
  • APAC
  • EMEA
Key Vendors
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Engine Creative
  • Metaio
  • Snaploader
  • Total Immersion
  • Qualcomm
  • Wikitude
  • Zappar
Market Driver
  • Growing Smartphone Market
  • For a full, detailed list, view our report
Market Challenge
  • Lack of Content
  • For a full, detailed list, view our report
Market Trend
  • Increased Integration in Mobile Devices
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Augmented Reality Market for Marketing and Advertising 2015-2019

Technavio recognizes the following companies as the key players in the Augmented Reality Market for Marketing and Advertising: Augmented Pixels, Aurasma, Blippar, Catchoom, Engine Creative, Metaio, Snaploader, Total Immersion, Qualcomm, Wikitude and Zappar

Commenting on the report, an analyst from Technavio’s team said: “Manufacturers of mobile devices such as smartphones, phablets, and tablets integrate their devices with AR solutions to enhance the user experience, which enhances their value proposition. The increased integration of AR solutions in mobile computing devices is expected to boost the growth of the market during the forecast period, especially with the increased popularity and penetration of smartphones and tablets. For instance, Windows has integrated an AR app called City Lens in its Lumia range of smartphones. This feature provides augmented information and additional details about places to users. Also, Intel demonstrated a smartphone with a built-in 3D camera that can be used for augmented reality and gesture recognition. We expect several smartphones and tablets in the future to be integrated with such cameras, which could be a major boost to the market.”

According to the report, the market for smartphones is expected to grow for the period 2014-2019. Markets in the US, Japan, Germany, and the UK are saturated but still growing. Other economies such as India, China, Indonesia, and Brazil have great potential for smartphone sales. Moreover, there is an increased penetration of smartphones across several emerging economies. This provides an incentive for enterprises to develop AR campaigns for smartphones and tablets.

Further, the report states that poor content and lack of ability to add new content is a major challenge affecting the market growth.

Companies Mentioned

Augmented Pixels, Aurasma, Blippar, Catchoom, Engine Creative, Metaio, Snaploader, Total Immersion, Qualcomm, Wikitude, Zappar

  • Executive Summary
  • List of Abbreviations
  • Scope
    • Definitions
    • Base Year
    • Geographical Areas
    • Market Size Calculation and Segmentation
    • Common Currency Conversion Rates
  • Introduction: An Overview of the AR Market
    • History
    • Present Scenario
    • Future Perspective
  • Technology Life Cycle
  • AR Hardware: Introduction
  • Mobile AR
    • Value Chain
    • Market Size and Forecast
      • Table Global Mobile AR Market for Marketing and Advertising Market Size 2014-2019 ($ millions)
      • Table Global Mobile AR Market for Marketing and Advertising 2014-2019 ($ millions)
    • Geographical Analysis
  • Market Growth Drivers
  • Market Challenges
  • Market Trends
  • Vendor Landscape
    • Competitive Scenario
  • Will AR Change Our Lives?
  • Key Vendor Analysis
    • Augmented Pixels
      • Key Facts
      • Business Overview
      • Applications Developed using AR Technology
        • Table Augmented Pixels: Application Developed using AR Technology
      • Recent Developments
    • Aurasma
      • Key Facts
      • Business Overview
      • Recent Developments
    • Blippar
      • Key Facts
      • Business Overview
      • Geographical Presence
        • Table Blippar: Geographical Presence
      • Business Strategy
      • Recent Developments
    • Catchoom
      • Key Facts
      • Business Overview
      • Geographical Presence
        • Table Catchoom: Geographical Presence
      • Business Strategy
      • Recent Developments
    • Google
      • Key Facts
      • Business Overview
      • Comparison of Advertising Revenues and Other Revenues 2013 and 2014
        • Table Google: Comparison of Advertising Revenues and Other Revenues 2013 and 2014 ($ billions)
      • Geographical Segmentation 2014
        • Table Google: Geographical Segmentation 2014
      • Business Strategy
      • Recent Developments
    • Metaio
      • Key Facts
      • Business Overview
      • Key Product Offerings
        • Table Metaio: Key Product Offerings
      • Key Solutions
        • Table Metaio: Key Solutions
      • Business Strategy
      • Recent Developments
    • NGRAIN
      • Key Facts
      • Business Overview
      • Key Offerings
        • Table NGRAIN: Key Offerings
      • Industries Served
        • Table NGRAIN: Industries Served
      • Recent Developments
    • Qualcomm
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Qualcomm: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billions)
      • Geographical Segmentation by Revenue 2014
        • Table Qualcomm: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
    • Total Immersion
      • Key Facts
      • Business Overview
      • Key Offerings
        • Table Total Immersion: Key Offerings
      • Geographical Presence
        • Table Total Immersion: Geographical Presence
      • Recent Developments
    • Wikitude
      • Key Facts
      • Business Overview
      • Key Offerings
        • Table Wikitude: Key Offerings
      • Business Strategy
      • Recent Developments
    • Zappar
      • Key Facts
      • Business Overview
      • Resellers Geographical Presence
        • Table Zappar: Resellers Geographical Presence
      • Recent Developments
  • Other Reports in this Series

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