Global Mobile AR Market for Marketing and Advertising 2015-2019
About Mobile AR
AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.
Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.Key Regions
Technavio Announces the Publication of its Research Report – Augmented Reality Market for Marketing and Advertising 2015-2019
Technavio recognizes the following companies as the key players in the Augmented Reality Market for Marketing and Advertising: Augmented Pixels, Aurasma, Blippar, Catchoom, Engine Creative, Metaio, Snaploader, Total Immersion, Qualcomm, Wikitude and Zappar
Commenting on the report, an analyst from Technavio’s team said: “Manufacturers of mobile devices such as smartphones, phablets, and tablets integrate their devices with AR solutions to enhance the user experience, which enhances their value proposition. The increased integration of AR solutions in mobile computing devices is expected to boost the growth of the market during the forecast period, especially with the increased popularity and penetration of smartphones and tablets. For instance, Windows has integrated an AR app called City Lens in its Lumia range of smartphones. This feature provides augmented information and additional details about places to users. Also, Intel demonstrated a smartphone with a built-in 3D camera that can be used for augmented reality and gesture recognition. We expect several smartphones and tablets in the future to be integrated with such cameras, which could be a major boost to the market.”
According to the report, the market for smartphones is expected to grow for the period 2014-2019. Markets in the US, Japan, Germany, and the UK are saturated but still growing. Other economies such as India, China, Indonesia, and Brazil have great potential for smartphone sales. Moreover, there is an increased penetration of smartphones across several emerging economies. This provides an incentive for enterprises to develop AR campaigns for smartphones and tablets.
Further, the report states that poor content and lack of ability to add new content is a major challenge affecting the market growth.
Augmented Pixels, Aurasma, Blippar, Catchoom, Engine Creative, Metaio, Snaploader, Total Immersion, Qualcomm, Wikitude, Zappar
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