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Global Mezcal Market 2019-2023

Global Mezcal Market 2019-2023

Global Mezcal Market: About this market

Mezcal is an agave-based alcoholic beverage that has a strong smoky flavor and can be consumed straight or as a cocktail. Technavio’s mezcal market analysis considers the on-premises and off-premises retail sales of all mezcal products, including mezcal joven, mezcal reposado, and mezcal añejo. Our analysis also considers the sales of mezcal in APAC, Europe, North America, South America, and MEA. In 2018, the mezcal joven segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the inclusion of mezcal joven in product portfolios of various alcohol-based spirit manufacturers will play a significant role in the mezcal joven segment to maintain its market position. , our global mezcal market report looks at factors such as an increase in mezcal exports, rising demand for premium spirit products, and increasing investment by international players. However, the growing production and supply constraints, competition from substitutes, and the negative impact of NOM regulations in Mexico may hamper the growth of the mezcal industry over the forecast period.

Global Mezcal Market: Overview

Rising demand for premium spirit products

There is an increase in the demand for premium mezcal products among millennial consumers. This is due to the rising disposable income in developed economies such as North America and Western Europe. This increase in demand will lead to the expansion of the global mezcal market at a CAGR of over 22% during the forecast period.

Adoption of sustainable production practices

Owing to the growing consumer awareness of industrial waste disposal and the impact of pollution on the ecosystem, vendors are undertaking sustainable production and waste management initiatives to minimize their industrial carbon footprint. For instance, in April 2018, Sombra Mezcal (Davos Brands) opened a sustainable distillery in Oaxaca, Mexico. Such practices are expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global mezcal market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global mezcal market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mezcal manufacturers, that include Diageo Plc, Ilegal Mezcal, Pernod Ricard, Tequila Cuervo La Rojeña SA de CV, and William Grant & Sons Ltd.

Also, the mezcal market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global food and beverages market
      • Table Segments of global food and beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Mezcal joven - Market size and forecast 2018-2023
      • Table Mezcal joven - Market size and forecast 2018-2023 ($ millions)
      • Table Mezcal joven - Year-over-year growth 2019-2023 (%)
    • Mezcal reposado - Market size and forecast 2018-2023
      • Table Mezcal reposado - Market size and forecast 2018-2023 ($ millions)
      • Table Mezcal reposado - Year-over-year growth 2019-2023 (%)
    • Mezcal añejo - Market size and forecast 2018-2023
      • Table Mezcal añejo - Market size and forecast 2018-2023 ($ millions)
      • Table Mezcal añejo - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rising prominence of social media and celebrity influencers
    • Rising popularity of handcrafted, artisanal goods
    • Growing emphasis on sustainable production practices
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Diageo Plc
      • Table Diageo Plc - Vendor overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Organizational developments
      • Table Diageo Plc - Segment focus
      • Table Diageo Plc - Key offerings
    • Ilegal Mezcal
      • Table Ilegal Mezcal - Vendor overview
      • Table Ilegal Mezcal - Product segments
      • Table Ilegal Mezcal - Organizational developments
      • Table Ilegal Mezcal - Key offerings
    • Pernod Ricard
      • Table Pernod Ricard - Vendor overview
      • Table Pernod Ricard - Product segments
      • Table Pernod Ricard - Organizational developments
      • Table Pernod Ricard - Key offerings
    • Tequila Cuervo La Rojeña SA de CV
      • Table Tequila Cuervo La Rojeña SA de CV - Vendor overview
      • Table Tequila Cuervo La Rojeña SA de CV - Business segments
      • Table Tequila Cuervo La Rojeña SA de CV - Organizational developments
      • Table Tequila Cuervo La Rojeña SA de CV - Geographic focus
      • Table Tequila Cuervo La Rojeña SA de CV - Segment focus
      • Table Tequila Cuervo La Rojeña SA de CV - Key offerings
    • William Grant & Sons Ltd.
      • Table William Grant & Sons Ltd. - Vendor overview
      • Table William Grant & Sons Ltd. - Product segments
      • Table William Grant & Sons Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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