Market Research Logo

Global Mezcal Market 2018-2022

Global Mezcal Market 2018-2022

About Mezcal

Mezcal is a distilled alcoholic spirit manufactured from the agave plant, which is native to Mexico. It has a distinctive and smoky flavour. There are 30 varieties of agave plant from which mezcal can be processed and manufactured. Technavio’s analysts forecast the Global Mezcal Market to grow at a CAGR of 21.99% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global mezcal market. To calculate the market size, the report considers the revenue generated from the sales of joven, reposado, and anejo.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global mezcal market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • El Jolgorio
  • Ilegal Mezcal
  • Pernod Ricard
  • Diageo
  • Rey Campero
  • Tlacolula Distillery
  • William Grant & Sons
Market driver
  • New product launches and product innovation
  • For a full, detailed list, view our report
Market challenge
  • Distribution challenges
  • For a full, detailed list, view our report
Market trend
  • Advent of online retailing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market: Global spirits market
      • Table Global spirits market: Segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global mezcal market - Market size and forecast 2017-2022 ($ mn)
      • Table Global mezcal market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product type
    • Segmentation by product type
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global mezcal Joven market - Market size and forecast 2017-2022
      • Table Global mezcal Joven market - Market size and forecast 2017-2022 ($ mn)
      • Table Global mezcal Joven market - Year-over-year growth 2018-2022 (%)
    • Global mezcal Reposado market - Market size and forecast 2017-2022
      • Table Global mezcal Reposado market - Market size and forecast 2017-2022 ($ mn)
      • Table Global mezcal Reposado market - Year-over-year growth 2018-2022 (%)
    • Global mezcal Añejo market - Market size and forecast 2017-2022
      • Table Global mezcal Añejo market - Market size and forecast 2017-2022 ($ mn)
      • Table Global mezcal Añejo market - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global mezcal market - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Mezcal market in Americas - Market size and forecast 2017-2022
      • Table Mezcal market in Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in Americas - Year-over-year growth 2018-2022 (%)
    • Mezcal market in EMEA - Market size and forecast 2017-2022
      • Table Mezcal market in EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in EMEA - Year-over-year growth 2018-2022 (%)
    • Mezcal market in APAC - Market size and forecast 2017-2022
      • Table Mezcal market in APAC - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in APAC - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Mezcal market in US
      • Table Mezcal market in US - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in US - Year-over-year growth 2018-2022 (%)
    • Mezcal market in Mexico
      • Table Mezcal market in Mexico - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in Mexico - Year-over-year growth 2018-2022 (%)
    • Mezcal market in UK
      • Table Mezcal market in UK - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in UK - Year-over-year growth 2018-2022 (%)
    • Mezcal market in France
      • Table Mezcal market in France - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in France - Year-over-year growth 2018-2022 (%)
    • Mezcal market in Germany
      • Table Mezcal market in Germany - Market size and forecast 2017-2022 ($ mn)
      • Table Mezcal market in Germany - Year-over-year growth 2018-2022 (%)
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table An overview of new and innovative product launches in the global mezcal market since 2017
      • Table Exports of mezcal from Mexico in terms of volume from 2011 to 2016 (in liters)
    • Market challenges
  • Market trends
    • Premiumization trend in mezcal industry
    • Advent of online retailing
    • Increasing number of mergers and acquisitions (M&A)
      • Table An overview of M&A in global mezcal market since 2015
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • El Jolgorio
      • Table El Jolgorio overview
      • Table El Jolgorio - Business segments
      • Table El Jolgorio - Organizational developments
      • Table El Jolgorio - Segment focus
      • Table El Jolgorio - Key offerings
    • Ilegal Mezcal
      • Table Ilegal Mezcal overview
      • Table Ilegal Mezcal - Business segments
      • Table Ilegal Mezcal - Organizational developments
      • Table Ilegal Mezcal - Key offerings
    • Pernod Ricard
      • Table Pernod Ricard overview
      • Table Pernod Ricard - Business segments
      • Table Pernod Ricard - Organizational developments
      • Table Pernod Ricard - Segment focus
      • Table Pernod Ricard - Key offerings
    • Diageo
      • Table Diageo overview
      • Table Diageo - Business segments*
      • Table Diageo - Organizational developments
      • Table Diageo - Segment focus
      • Table Diageo - Key offerings
    • Rey Campero
      • Table Rey Campero overview
      • Table Rey Campero - Business segments
      • Table Rey Campero - Organizational developments
      • Table Rey Campero - Segment focus
      • Table Rey Campero - Key offerings
    • Tlacolula Distillery
      • Table Tlacolula Distillery overview
      • Table Tlacolula Distillery - Business segments
      • Table Tlacolula Distillery - Organizational developments
      • Table Tlacolula Distillery - Segment focus
      • Table Tlacolula Distillery - Key offerings
    • William Grant & Sons
      • Table William Grant & Sons overview
      • Table William Grant & Sons - Business segments
      • Table William Grant & Sons - Organizational developments
      • Table William Grant & Sons - Segment focus
      • Table William Grant & Sons - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report