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Global Menswear Market 2016-2020

Global Menswear Market 2016-2020

About Menswear Market

Among the various menswear categories, tops accounted for the largest share in 2015, followed by bottom wear; coats, jackets, and suits; and intimates and sleepwear. Over the years, there has been steady adoption of fashion and style in menswear products among a growing base of consumers. Contemporary menswear is relatively sophisticated and has grown in overall styling toward becoming mainstream. Men, typically in the 20-35 years age group, are more inclined to the latest fashion trends and form an active group for marketers and manufacturers alike. The tops category dominates the various segments, as it enjoys a relatively small replacement cycle, followed by bottom wear.

Technavio’s analysts forecast the global menswear market to grow at a CAGR of 4.51% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global menswear market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of menswear products to individual customers worldwide.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Menswear Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Gap
  • H&M
  • Inditex
  • Kering
  • LVMH
  • Nike
  • PVH
Other prominent vendors
  • Adidas
  • Burberry
  • Hermès
  • Michael Kors
  • Prada
  • Ralph Lauren
  • Uniqlo
Market driver
  • Virtual reality enhances consumer shopping experience
  • For a full, detailed list, view our report
Market challenge
  • Competition from other consumer goods
  • For a full, detailed list, view our report
Market trend
  • Implementation of targeted marketing strategies
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Menswear Market 2016-2020

Technavio recognizes the following companies as the key players in the global menswear market: Gap, H&M, Inditex, Kering, LVMH, Nike, and PVH.

Other Prominent Vendors in the market are: Adidas, Burberry, Hermès, Michael Kors, Prada, Ralph Lauren, and Uniqlo.

Commenting on the report, an analyst from Technavio’s team said: “Rise in number of private-label brands and smaller manufacturers of menswear products will be a key trend for market growth. The number of private-label brands is increasing in the global menswear market, posing competition for global and regional vendors. Private labels are undercutting the retail prices of branded labels; over time, there has also been a rise in the quality of the products offered by these private labels. The smaller branded players grew faster than the overall market in 2015. In India, for instance, smaller regional manufacturers such as Arvind Textile, Garmeto, and Windmill Creations pose significant competition for fast-fashion retailers such as Zara, H&M, and Forever 21 that are entering the country’s menswear market.”

According to the report, consumers' desire to look fashionable and trendy has been driving the menswear market globally. Celebrity endorsement has a considerable role to play in setting fashion trends which will be a key driver for market growth. It also helps to build product and brand awareness. Brands like Adidas, Reebok, Dolce & Gabbana, Giorgio Armani, Givenchy, and Gucci invest significantly to employ popular male brand ambassadors to endorse their products. Department stores are also increasingly investing in celebrity endorsements for their retail apparel brands to attract customers and compete in terms of brand awareness and recognition. This promotional strategy is also in line with the launch of international fast-fashion retailers in the global market.

Further, the report states that competition from other consumer goods will be a challenge for the market. Consumer’s disposable income is distributed toward the consumption of various products such as apparel, food and grocery, consumer durables, electronic products, and other consumer goods. Any changes in income levels can lead to changes in the buying patterns. For instance, during and post the global recession of 2008-2009, consumers preferred to invest primarily on their essential requirements and looked for value deals and discounted prices on products. This leads consumers to spend only on apparel that is necessary, to focus their resources on requisite consumer products.

Companies Mentioned

Gap, H&M, Inditex, Kering, LVMH, Nike, PVH, Adidas, Burberry, Hermès, Michael Kors, Prada, Ralph Lauren, Uniqlo.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Market segmentation by product category
      • Table Key countries in each region
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Fashion industry
      • Table Apparel market revenue in key regions 2012 and 2025 ($ billions)
  • Market landscape
    • Market size and forecast
      • Table Global menswear market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Retail format segmentation
    • Global menswear market by retail format
      • Table Global menswear market by retail format 2015
    • Specialty stores
    • Department stores
    • Hypermarkets and supermarkets
    • Other retailers
  • Market segmentation by product category
    • Global menswear market by product category
      • Table Global menswear market by product categories 2015 and 2020
    • Global men's tops market
      • Table Global men's tops market 2015-2020 ($ billions)
    • Global men's bottom wear market
      • Table Global men's bottom wear market 2015-2020 ($ billions)
    • Global men's coats, jackets, and suits market
      • Table Global men's coats, jackets, and suits market 2015-2020 ($ billions)
    • Global men's intimates and sleepwear market
      • Table Global men's intimates and sleepwear market 2015-2020 ($ billions)
    • Global men's accessories and other clothing market
      • Table Global men's accessories and other clothing market 2015-2020 ($ billions)
  • Geographical segmentation
    • Menswear market segmentation by geography
      • Table Global menswear market segmentation by geography 2015 and 2020
    • Menswear market in APAC
      • Table Menswear market in APAC2015-2020 ($ billions)
    • Menswear market in Europe
      • Table Menswear market in Europe 2015-2020 ($ billions)
    • Menswear market in North America
      • Table Menswear market in North America 2015-2020 ($ billions)
    • Menswear market in ROW
      • Table Menswear market in ROW 2015-2020 ($ millions)
  • Key leading countries
    • Table Key leading countries 2015
    • Table Key leading countries by revenue share 2015
    • China
      • Table Menswear market in China 2015-2020 ($ billions)
      • Table GDP per capita in China 2009-2014 ($)
      • Table Household final consumption expenditure in China 2009-2014 (% of GDP)
    • US
      • Table Menswear market in the US 2015-2020 ($ billions)
      • Table GDP per capita in the US 2009-2014 ($)
      • Table Household final consumption expenditure in the US 2009-2014 (% of GDP)
    • Japan
      • Table Menswear market in Japan 2015-2020 ($ billions)
      • Table GDP per capita in Japan 2009-2014 ($)
      • Table Household final consumption expenditure in Japan 2009-2014 (% of GDP)
    • Germany
      • Table Menswear market in Germany 2015-2020 ($ billions)
      • Table GDP per capita in Germany 2009-2014 ($)
      • Table Household final consumption expenditure in Germany 2009-2014 (% of GDP)
    • UK
      • Table Menswear market in the UK 2015-2020 ($ billions)
      • Table GDP per capita in the UK 2009-2014 ($)
      • Table Household final consumption expenditure in the UK 2009-2014 (% of GDP)
  • Market drivers
    • Strengthening of luxury menswear market
    • Virtual reality enhances consumer shopping experience
    • Celebrity endorsement benefiting most categories of menswear
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Unpredictable inventory management
    • Competition from other consumer goods
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Implementation of targeted marketing strategies
      • Table Social media users worldwide 2015 (millions)
    • Rise in number of private-label brands and smaller manufacturers of menswear products
    • Rising spending on men's accessories
  • Vendor landscape
    • Competitive scenario
    • Comparative analysis of the key vendors
      • Table Comparison of operating margins FY2015
      • Table Growth comparison of company's overall sales FY2014-FY2015
      • Table Key vendors: Benchmarking on product offerings
  • Key vendor analysis
    • Gap
      • Table Gap: Business segmentation by revenue 2015
      • Table Gap: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Gap: Geographical segmentation by revenue 2015
    • H&M
      • Table H&M: Business segmentation by revenue 2015
      • Table H&M: Business segmentation by revenue 2014 and 2015 ($ billions)
    • Inditex (Zara)
      • Table Inditex: Business segmentation by revenue 2015
      • Table Inditex: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Inditex: Geographical segmentation by revenue 2015
    • Kering
      • Table Kering: Business segmentation by revenue 2015
      • Table Kering: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Kering: Geographical segmentation by revenue 2015
    • LVMH
      • Table LVMH: Business segmentation by revenue 2015
      • Table LVMH: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table LVMH: Geographical segmentation by revenue 2015
    • Nike
      • Table Nike: Business segmentation by revenue 2015
      • Table Nike: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Nike: Geographical segmentation by revenue 2014
    • PVH
      • Table PVH: Business segmentation by revenue 2015
      • Table PVH: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table PVH: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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