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Global Menstrual Cup Market 2018-2022

About Menstrual Cup

A menstrual cup is a feminine hygiene product, which is inserted into the vagina during menstruation. It is made up of medical grade silicone material in the shape of a bell, along with a stem. The stem is used for insertion and removal of the cup, which collects (and does not absorb) the menstrual fluid. Depending on the amount of flow, the cup can be removed, emptied, and cleaned, and then reinserted every 4-24 hours.

Technavio’s analysts forecast the Global Menstrual Cup Market to grow at a CAGR of 4.02% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the menstrual cup market. To calculate the market size, the report considers the revenue generated from the sales of disposable and reusable menstrual cup in the global market.

The market is divided into the following segments based on geography:

  • Americas
  • EMEA
  • APAC
Technavio's report, global menstrual cup market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Anigan
  • Diva International
  • LUNETTE
  • Mooncup
  • The Keeper
Market driver
  • Effective alternative to tampons and other sanitary products
  • For a full, detailed list, view our report
Market challenge
  • Low adoption in developing regions
  • For a full, detailed list, view our report
Market trend
  • Improved product design
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global feminine hygiene products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global menstrual cup market 2017-2022 ($ mn)
      • Table Global menstrual cup market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
      • Table Market condition - Five forces 2022
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Distribution channel - Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Online stores
      • Table Online stores - Market size and forecast 2017-2022 ($ mn)
      • Table Online stores - Year-over-year growth 2018-2022 (%)
    • Retail stores
      • Table Retail stores - Market size and forecast 2017-2022 ($ mn)
      • Table Retail stores - Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Market segmentation by product
    • Segmentation by product
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Disposable
      • Table Disposable - Market size and forecast 2017-2022 ($ mn)
      • Table Disposable - Year-over-year growth 2018-2022 (%)
    • Reusable
      • Table Reusable - Market size and forecast 2017-2022 ($ mn)
      • Table Reusable - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas
      • Table Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
      • Table Top three countries in Americas
    • EMEA
      • Table EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
      • Table Top three countries in EMEA
    • APAC
      • Table APAC - Market size and forecast 2017-2022 ($ mn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
      • Table Top three countries in APAC
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Evolved lingerie
    • Improved product designs
    • Introduction of smart menstrual cups
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Anigan
      • Table Anigan: Overview
      • Table Anigan - Business segments
      • Table Anigan - Organizational developments
      • Table Anigan - Segment focus
      • Table Anigan - Key offerings
    • Diva International
      • Table Diva International: Overview
      • Table Diva International - Business segments
      • Table Diva International - Organizational developments
      • Table Diva International - Segment focus
      • Table Diva International - Key offerings
    • LUNETTE
      • Table LUNETTE: Overview
      • Table LUNETTE - Business segments
      • Table LUNETTE - Organizational developments
      • Table LUNETTE - Segment focus
      • Table LUNETTE - Key offerings
    • Mooncup
      • Table Mooncup: Overview
      • Table Mooncup - Business segments
      • Table Mooncup - Organizational developments
      • Table Mooncup - Key offerings
    • The Keeper
      • Table The Keeper: Overview
      • Table The Keeper - Business segments
      • Table The Keeper - Organizational developments
      • Table The Keeper - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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