Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market 2020-2024

Global MICE Market 2020-2024

Technavio has been monitoring the mice market and it is poised to grow by $ 38.45 bn during 2020-2024 progressing at a CAGR of 2% during the forecast period. Our reports on mice market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing contribution toward GDP and employment and digitalization of travel payments. In addition, growing contribution toward GDP and employment is anticipated to boost the growth of the market as well.

The mice market analysis includes type segment and geographical landscapes

Technavio's mice market is segmented as below:

By Type

  • Meeting
  • Incentive
  • Exhibition
  • Convention
By Geographical Landscapes
  • North America
  • Europe
  • APAC
  • MEA
  • South America
This study identifies the high impact of MICE on employees as one of the prime reasons driving the mice market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our mice market covers the following areas:
  • Mice market sizing
  • Mice market forecast
  • Mice market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mice market vendors that include ATPI Ltd., BCD Group, Capita Travel and Events, CWT Global BV, Flight Centre Travel Group Ltd., IBTM Events, Maritz Holdings Inc., Questex, The Freeman Co., and The Interpublic Group of Companies Inc.. Also, the mice market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value Chain Analysis: Specialized Consumer Services
      • Inputs
      • Operations
      • Marketing and sales
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ billion)
      • Table Global MICE market 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Type
    • Market segments
      • Table Type - Market share 2019-2024 (%)
    • Comparison by Type
      • Table Comparison by Type
    • Meeting - Market size and forecast 2019-2024
      • Table Meeting - Market size and forecast 2019-2024 ($ billion)
      • Table Meeting- Market size and forecast 2019-2024 ($ billion), exclusive of COVID- 19 impact
      • Table Meeting - Year-over-year growth 2019-2024 (%)
    • Incentive - Market size and forecast 2019-2024
      • Table Incentive - Market size and forecast 2019-2024 ($ billion)
      • Table Incentive- Market size and forecast 2019-2024 ($ billion), exclusive of COVID- 19 impact
      • Table Incentive - Year-over-year growth 2019-2024 (%)
    • Exhibition - Market size and forecast 2019-2024
      • Table Exhibition - Market size and forecast 2019-2024 ($ billion)
      • Table Exhibition- Market size and forecast 2019-2024 ($ billion), exclusive of COVID- 19 impact
      • Table Exhibition - Year-over-year growth 2019-2024 (%)
    • Convention - Market size and forecast 2019-2024
      • Table Convention - Market size and forecast 2019-2024 ($ billion)
      • Table Convention- Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Convention - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type
  • Market Segmentation by Service
    • Market segments
      • Table Service - Market share 2019-2024 (%)
    • Comparison by Service
      • Table Comparison by Service
    • Hospitality - Market size and forecast 2019-2024
      • Table Hospitality - Market size and forecast 2019-2024 ($ billion)
      • Table Hospitality- Market size and forecast 2019-2024 ($ billion), exclusive of COVID- 19 impact
      • Table Hospitality - Year-over-year growth 2019-2024 (%)
    • Transportation - Market size and forecast 2019- 2024
      • Table Transportation - Market size and forecast 2019-2024 ($ billion)
      • Table Transportation- Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Transportation - Year-over-year growth 2019-2024 (%)
    • Retail - Market size and forecast 2019-2024
      • Table Retail - Market size and forecast 2019-2024 ($ billion)
      • Table Retail- Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Retail - Year-over-year growth 2019-2024 (%)
    • Entertainment - Market size and forecast 2019- 2024
      • Table Entertainment - Market size and forecast 2019-2024 ($ billion)
      • Table Entertainment- Market size and forecast 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Entertainment - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Service
      • Table Market opportunity by Service
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ billion)
      • Table North America global MICE market 2019-2024 ($ billion), exclusive of COVID- 19 impact
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Europe global MICE market 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billion)
      • Table APAC global MICE market 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billion)
      • Table MEA global MICE market 2019-2024 ($ billion), exclusive of COVID-19 impact
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ billion)
      • Table South America global MICE market 2019-2024 ($ billion), exclusive of COVID- 19 impact
      • Table South America - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Digitalization of travel payments
      • High impact of MICE on employees
      • Growing contribution toward GDP and employment
    • Market challenges
      • Threat from growing terrorism
      • Rising traveling fatigue
      • Ill-managed travel plans
      • Rising number of pandemics
        • Table Impact of drivers and challenges
    • Market trends
      • Acceptance of online travel agencies
      • Personalization of guest data
      • Launch of low-cost airlines
      • Growing demand for leisure travel
  • Vendor Landscape
    • Competitive scenario
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • ATPI Ltd.
      • Table ATPI Ltd. - Overview
      • Table ATPI Ltd. - Product and service
      • Table ATPI Ltd. - Key news
      • Table ATPI Ltd. - Key offerings
    • BCD Group
      • Table BCD Group - Overview
      • Table BCD Group - Product and service
      • Table BCD Group. - Key news
      • Table BCD Group - Key offerings
    • Capita Travel and Events
      • Table Capita Travel and Events - Overview
      • Table Capita Travel and Events - Product and service
      • Table Capita Travel and Events. - Key news
      • Table Capita Travel and Events - Key offerings
    • CWT Global BV
      • Table CWT Global BV - Overview
      • Table CWT Global BV - Product and service
      • Table CWT Global BV. - Key news
      • Table CWT Global BV - Key offerings
    • Flight Centre Travel Group Ltd.
      • Table Flight Centre Travel Group Ltd. - Overview
      • Table Flight Centre Travel Group Ltd. - Product and service
      • Table Flight Centre Travel Group Ltd. - Key offerings
    • IBTM Events
      • Table IBTM Events - Overview
      • Table IBTM Events - Product and service
      • Table IBTM Events - Key offerings
    • Maritz Holdings Inc.
      • Table Maritz Holdings Inc. - Overview
      • Table Maritz Holdings Inc. - Product and service
      • Table Maritz Holdings Inc. - Key news
      • Table Maritz Holdings Inc. - Key offerings
    • Questex
      • Table Questex - Overview
      • Table Questex - Product and service
      • Table Questex. - Key news
      • Table Questex - Key offerings
    • The Freeman Co.
      • Table The Freeman Co. - Overview
      • Table The Freeman Co. - Product and service
      • Table The Freeman Co. - Key news
      • Table The Freeman Co. - Key offerings
    • The Interpublic Group of Companies Inc.
      • Table The Interpublic Group of Companies Inc. - Overview
      • Table The Interpublic Group of Companies Inc. - Business segments
      • Table The Interpublic Group of Companies Inc. - Key news
      • Table The Interpublic Group of Companies Inc. - Key offerings
      • Table The Interpublic Group of Companies Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objective
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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