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Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market 2017-2021

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Related market
      • Table Global business travel market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2016
      • Table Market size 2016
      • Table Validation techniques employed for market sizing 2016
    • Market size and forecast 2016-2021
      • Table Global – Market size and forecast 2016-2021 ($ bn)
      • Table Global – Year-over-year growth 2017-2021 (%)
  • Five forces analysis
    • Table Five forces analysis 2016
    • Table Five forces analysis 2021
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces
  • Market segmentation by type
    • Segmentation by type
      • Table Type – Market share 2016-2021 (%)
    • Comparison by type
      • Table Comparison by type
    • Meeting – Market size and forecast 2016-2021
      • Table Meeting – Market size and forecast 2016-2021 ($ bn)
      • Table Meeting – Year-over-year growth 2017-2021 (%)
    • Incentive – Market size and forecast 2016-2021
      • Table Incentive – Market size and forecast 2016-2021 ($ bn)
      • Table Incentive – Year-over-year growth 2017-2021 (%)
    • Exhibition – Market size and forecast 2016-2021
      • Table Exhibition – Market size and forecast 2016-2021 ($ bn)
      • Table Exhibition – Year-over-year growth 2017-2021 (%)
    • Convention – Market size and forecast 2016-2021
      • Table Convention – Market size and forecast 2016-2021 ($ bn)
      • Table Convention – Year-over-year growth 2017-2021 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Market segmentation by product
    • Segmentation by services
      • Table Service – Market share 2016-2021 (%)
    • Comparison by service
      • Table Comparison by service
    • Hospitality – Market size and forecast 2016-2021
      • Table Hospitality – Market size and forecast 2016-2021 ($ bn)
      • Table Hospitality – Year-over-year growth 2017-2021 (%)
    • Transportation – Market size and forecast 2016-2021
      • Table Transportation – Market size and forecast 2016-2021 ($ bn)
      • Table Transportation – Year-over-year growth 2017-2021 (%)
    • Retail – Market size and forecast 2016-2021
      • Table Retail – Market size and forecast 2016-2021 ($ bn)
      • Table Retail – Year-over-year growth 2017-2021 (%)
    • Entertainment – Market size and forecast 2016-2021
      • Table Entertainment – Market size and forecast 2016-2021 ($ bn)
      • Table Entertainment – Year-over-year growth 2017-2021 (%)
    • Market opportunity by service
      • Table Market opportunity by service
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global – Market share by geography 2016-2021 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – Market size and forecast 2016-2021
      • Table Americas – Market size and forecast 2016-2021 ($ bn)
      • Table Americas – Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in Americas
    • EMEA – Market size and forecast 2016-2021
      • Table EMEA – Market size and forecast 2016-2021 ($ bn)
      • Table EMEA – Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in EMEA
    • APAC – Market size and forecast 2016-2021
      • Table APAC – Market size and forecast 2016-2021 ($ bn)
      • Table APAC – Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
  • Buying criteria
    • Buying criteria of MICE
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Acceptance of online travel agencies
    • Personalization of guest data
    • Launch of low-cost airlines
    • Growing demand for leisure travel
  • Vendor landscape
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Capita Travel and Events
      • Table Vendor overview
      • Table Capita Travel and Events – Business segments
      • Table Capita Travel and Events – Organizational developments
      • Table Capita Travel and Events – Geographic focus
    • CWT Meetings & Events
      • Table Vendor overview
      • Table CWT Meetings & Events – Business segments
      • Table CWT Meetings & Events – Organizational developments
      • Table CWT Meetings & Events – Geographic focus
    • IBTM Events
      • Table Vendor overview
      • Table IBTM Events – Business segments
      • Table IBTM Events – Organizational developments
      • Table IBTM Events – Geographic focus
    • IPG
      • Table Vendor overview
      • Table IPG – Business segments
      • Table IPG – Organizational developments
      • Table IPG – Geographic focus
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market 2017-2021

About Meetings, Incentives, Conventions, and Exhibitions (MICE)

Meetings, incentives, conferences, and exhibitions (MICE) are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering. MICE have been one of the most critical aspects of the global business travel market. It is used by the companies for various purposes such as marketing of new products that are being launched, discussing the performance of various verticals of the company operating across the globe, as well as attending conferences and seminars to motivate employees. The market has also demonstrated tremendous resilience by maintaining a slow and steady growth despite the increasing incidences of terrorist attacks and instability of economies worldwide during the forecast period.

Technavio’s analysts forecast the global meetings, incentives, conventions, and exhibitions (MICE) market to grow at a CAGR of 6.93% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global meetings, incentives, conventions, and exhibitions (MICE) market for 2017-2021. To calculate the market size, the report considers the revenue generated from the meetings, incentives, conventions, and exhibitions (MICE).

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Capita Travel and Events
  • CWT Meetings & Events
  • IBTM Events
  • Interpublic Group of Companies (IPG)
Other prominent vendors
  • ATPI
  • BCD Meetings and Events
  • cievents
  • Freeman
  • Grass Roots Meetings and Events
  • Questex
Market driver
  • Digitalization of travel payments
  • For a full, detailed list, view our report
Market challenge
  • Threat from growing terrorism
  • For a full, detailed list, view our report
Market trend
  • Personalization of guest data
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market 2017-2021

Technavio recognizes the following companies as the key players in the global meetings, incentives, conventions, and exhibitions (MICE) market: Capita Travel and Events, CWT Meetings & Events, IBTM Events, and IPG

Other Prominent Vendors in the market are: ATPI, BCD Meetings and Events, cievents, Freeman, Grass Roots Meetings and Events, and Questex.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Personalization of guest data. Hotels are coming up with novel ideas and techniques in order to retain their market shares and providing guests with new and innovative services. For example, various hotels link their software with the social media profile of the guest so that when they make a booking for a room and everything is set according to their expectations. Further, some hotels are also trying to look for VIP guests online and trying to understand what are their preferences. In addition, Four Seasons, a chain of luxury hotels, stores information related the customers' floor, dietary, wine, and newspaper preference for their next visit. They also adjust for travelers arriving very late or early so that they do not have to waste time and can directly start with their plans. This additional attention paid by a hotel to offer their guests personalized services attracts guests to pay another visit to the same hotel.”

According to the report, one of the major drivers for this market is Digitalization of travel payments. The MICE market is gaining an advantage with the growing digitalization in the majority of sectors globally. With the digitalization of payments, the booking and payment of travel plans have become easy for companies. Companies can carry out the payments in a more secure manner due to the availability of options such as virtual payment options. Virtual payment enables the users to charge the stay and other expenses to the company without using a credit card, debit card, or net banking. Virtual payment cannot be misused as it is generated for individual use and specific purposes such as paying for a hotel room. It also reduces the threat of theft. Further, the card number can be used a limited number of times; it acts as a unique identifier for a transaction. It is helping the users to limit the payments made from personal accounts. In addition, it helps in reducing the paperwork for an organization as the expenditure data is automatically collected online.

Further, the report states that one of the major factors hindering the growth of this market is Threat from growing terrorism.

Companies Mentioned

Capita Travel and Events, CWT Meetings & Events, IBTM Events, IPG, ATPI, BCD Meetings and Events, cievents, Freeman, Grass Roots Meetings and Events, and Questex.

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