Global Media and Entertainment Storage Market 2017-2021
About Media and Entertainment Storage
In the media and entertainment industry, storage solutions help in managing, storing, and providing easy access to the growing libraries of media content. The solutions cater to distribution channels, media formats, and consumption models. The market consists of segments that include film, print, radio, and television. These segments also include book, magazines, movies, music, news, newspapers, TV and radio shows, and social networks.
Technavio’s analysts forecast the global media and entertainment storage market to decline at a CAGR of (11.60%) during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global media and entertainment storage market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Media and Entertainment Storage Market 2017-2021
Technavio recognizes the following companies as the key players in the global media and entertainment storage market: Amazon Web Services, Dell EMC, IBM, Microsoft, and Toshiba.
Other Prominent Vendors in the market are: Avere Systems, Cisco Systems, D-Link, Hitachi Data Systems, Hewlett Packard Enterprise, Lenovo Group, NetApp, Nutanix, Seagate Technology, Spectra Logic, and Western Digital.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is high broadcasting cost. The advent of 4K2K TVs has created quite a stir in the market because of the picture clarity and resolution. Despite the superior attributes of 4K2K TVs, producing a 4K UHD channel requires substantial investment. For instance, the cost incurred by broadcasters to develop a 4K UHD channel ranges from $9 million-$16 million, which is approximately five times the cost of developing an HD channel.”
According to the report, one driver in the market is growing shift from traditional to digital advertising channels. There has been a shift in preference from the traditional medium of advertising to digital medium because of the effectiveness of the digital medium that allows the posts and advertisements to be viewed without any constraints on locations. This is possible as the storage solutions used by the advertisers allow individuals to watch ads at any time. Traditional ads through print media have a lower brand recall, as they turn less effective with the passage of time.
Further, the report states that one challenge in the market is threat to data security. Broadcasters are one of the major end-users and the largest revenue contributors in the media and entertainment storage market. The music streaming industry is largely dependent on digital networks and the Internet, which are prone to data security and licensing issues. The streaming service providers are concerned about the misuse of digital rights during streaming since vulnerabilities, such as human error or data breach, can lead to the disclosure of confidential information.
Amazon Web Services, Dell EMC, IBM, Microsoft, Toshiba, Avere Systems, Cisco Systems, D-Link, Hitachi Data Systems, Hewlett Packard Enterprise, Lenovo Group, NetApp, Nutanix, Seagate Technology, Spectra Logic, and Western Digital.
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