Coverings:This report covers the growth prospects of the global maternity wear market in the power industry with segmentation based on types of apparel. Market shares for key geographies include EMEA, Americas, and APAC. It also includes an insightful analysis of the leading vendors of this market such as Amoralia, Destination Maternity, Envie De Fraises, Isabella Oliver, and Mothercare.
Market overview of global maternity wear
The global maternity wear market is expected to grow at a CAGR of 2.01% during the forecast period. The increase in the pregnant working women population is the key driver for the growth of the maternity wear market. The rise in demand for maternity wear, from countries like India, is also fuelling the market for maternity wear. The fluctuations in birth rate are expected to pose a challenge for the growth of the maternity wear market. Countries like Monaco, Saint Pierre and Miquelon, Japan, and Singapore registered low birth rates during the recent years. Monaco accounted for the lowest birth rate during 2014 with 6.72 births per 1000 people. Macroeconomic factors such as disposable income and unemployment rate also impact the maternity wear market.
Market segmentation of global maternity wear by type of apparel
Dresses and tunics
Tops that include business wear and casual wear dominated the maternity wear market with a share of 47% during 2014. Business maternity formal wear are in demand due to a rise in active working women population. Women are preferring to wear maternity wear that closely fits their shape and doesn’t hide their baby bump. The high tech fabrics are on choice by women such as the elastic material type of top.
Geographical segmentation of the global maternity wear
EMEA dominated the global maternity wear market with a share of 63% in 2014. As a result of economic recovery there is a growing trend of women returning to the work place and pregnant women also have a high preference to continue working till advanced stages of their pregnancy. Moreover, vendors in the EMEA market are providing a wider product portfolio that is expected to boost the market during the forecast period.
Vendor landscape of the global maternity wear market
The global maternity wear market is expected to grow at a moderate rate during the forecast period. There are large number of regional and national players in the market. The competition among the players is on the basis of comfort, quality, variety, design and colors.
The five leading vendors include the following:
Envie De Fraises
The other prominent vendors include, Arcadia Group Limited, JoJo Maman Bébé, Mamas & Papas, The Gap, Inc, Triumph Apparel Corporation, Ripe maternity, Thyme maternity and Mom & Me.Key questions answered in the report
What are the key factors driving the global maternity wear market?
What are the key market trends impacting the growth of the global maternity wear market
What are the various opportunities and threats faced by the global maternity wear market
Trending factors influencing the market shares for EMEA, APAC, and Americas?
Key outcome of the five forces analysis on the global maternity wear market?
Growth forecast of global maternity wear market until 2019?
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Global maternity intimate wear market 2015-2019
Technavio Announces the Publication of its Research Report – Global Maternity Wear Market 2015-2019 Technavio recognizes the following companies as the key players in the Global Maternity Wear Market: Amoralia, Destination Maternity, Envie de Fraises, Isabella Oliver and Mothercare Other Prominent Vendors in the market are: Arcadia, JoJo Maman Bébé, Mamas & Papas, The Gap, Triumph Apparel, Ripe Maternity, Thyme Maternity, and Mom & Me. Commenting on the report, an analyst from Technavio’s team said: “Consumers are now avoiding unwanted chemical exposure, by opting for organic maternity clothes. Manufacturers are making initiatives to tap this opportunity by providing products made up of sustainable materials. For instance, Boob Design makes 82% of its products from organic cotton. Some other brands manufacturing organic maternity apparel are Maternitique, Figure8 Maternity, Mothers En Vogue, and Bump Covers.” According to the report, increasingly, a large number of pregnant women are choosing to work into the later months of their pregnancies. They look for ease and comfort during pregnancy in order to be able to continue active employment. This creates an increase in demand for maternity apparel of different sizes and styles. Such a demand is especially noticeable in countries like the US and the UK, where most women continue to work until late stages of the pregnancy. Further, the report states that one of the biggest challenges for the maternity wear market is the low birth rate in countries like Monaco, Saint Pierre and Miquelon, Japan, and Singapore.