Global Maternity Support Products Market 2018-2022
About Maternity Support Products
Maternity support products are used by expectant mothers during the different stages of pregnancy. These products include a wide range of supportive bands and other garments, which cater to the expectant mothers' need for comfort and support as they provide abdominal and back support, facilitate easy movement, reduce chances of swelling and other physical discomforts.
Technavio’s analysts forecast the Global Maternity Support Products Market 2018-2022to grow at a CAGR of 9.21% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the maternity support products market. To calculate the market size, the report considers the revenue generated from the sales of products such as maternity support wear and maternity shapewear.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Maternity Support Products Market 2018-2022
Technavio recognizes the following companies as the key players in the maternity support products market: Destination Maternity Corporation, ITA-MED, JoJo Maman Bébé, Reitsman (Canada), and Spanx
Commenting on the report, an analyst from Technavio’s team said: “Achieving growth through online retailing will be a key driver for this market growth. Currently, maternity support products such as maternity support gear that includes support belts and belly bands; and intimate wear such as maternity shapewear are sold by the vendors through online platforms. Rising number of tech-savvy customers who shop online, and a rapidly expanding e-commerce industry will drive the online retail industry.”
According to the report, the growing influence of fashion trends on maternity support products will be a key driver for the market growth. With the increase in product awareness among women, online retailers have begun selling necessary products required during maternity period. Modern women who are working and desire to spend on maternity apparel and support products, drive the demand for such products in the market.
Further, the report states that the Short life cycle of maternity support products will challenge the market growth. Due to the short duration of pregnancy that spans nine months followed by a postnatal period of a few weeks, expectant mothers use maternity support products for a few months only. Consequently, the high prices of maternity support products discourage customers from opting for them, which might limit the sales volume of such products in the near future.
Destination Maternity Corporation
JoJo Maman Bébé
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