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Global Maternity Personal Care Products Market 2016-2020

About Global Maternity Personal Care Products Market

The global maternity personal care products market is driven by several factors — growing awareness about the risks associated with the use of regular personal care products manufactured with chemical ingredients being one of the most important. Toxic ingredients found in many personal care products have been directly associated with the increased risk of miscarriages, which encourages the target consumers to opt for personal care products formulated specifically for the maternity period. Increased demand from developing countries and growing number of marketing initiatives will also help the market grow over the next five years.

Technavio’s analysts forecast the global maternity personal care products market to grow at a CAGR of 4.67% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global maternity personal care products market for 2016-2020. To calculate the market size, we have considered revenue generated through the retail sales of maternity personal care products.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Maternity Personal Care Products Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • E.T. Browne Drug Company
  • EC Research
  • Lansinoh Laboratories
  • Medela
  • Motherlove
  • Union-Swiss
Other prominent vendors
  • Burt's Bees
  • Earth Mama Angel Baby
  • Mann & Schröder
  • Mustela
  • Nine Naturals
  • S.R. Innovative Products
  • Weleda
Market driver
  • Demand from developing countries
  • For a full, detailed list, view our report
Market challenge
  • High price of products
  • For a full, detailed list, view our report
Market trend
  • New product launches
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Maternity Personal Care Products Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Maternity Personal Care Products Market: EC Research, E.T. Browne Drug, Lansinoh Laboratories, Medela, Motherlove, and Union-Swiss.

Other Prominent Vendors in the market are: Burt's Bees, Earth Mama Angel Baby, Mann & Schröder, Mustela, Nine Naturals, S.R. Innovative Products, and Weleda.

Commenting on the report, an analyst from Technavio’s team said: “New product launches will be a key trend for market growth. With a rise in the demand for maternity personal care products, the development of new products is also increasing. Advancements in technology are resulting in an increase in the number of advanced and value-added maternity personal care products. Consumers today seek products that will not only meet their basic requirements, but will also meet ancillary needs such as hydration, and are willing to pay premium prices for such products. An influx of new vendors can be noted entering the market with a diverse range of product offerings to leverage this growing demand.”

According to the report, one of the key drivers for market growth will be demand from developing countries. Developing countries in APAC and Africa offer high growth potential for the market. Indonesia, Thailand, China, Brazil, South Africa, and India are some examples of such emerging markets for maternity personal care products. Increasing urbanization, along with a rise in disposable income, is resulting in an increasing demand for maternity personal care products in these countries. As a direct result of the aforementioned factors, these regions are becoming popular destinations for all major players in this market.

Further, the report states that high price of products will be a challenge for the market. skin moisturizing creams, and massage oils are priced much higher than regular personal care products. For instance, 13.5 ounces of Palmer’s Cocoa Butter Formula costs $5 while 8.5 ounce of Palmer’s Cocoa Butter Formula for Stretch Marks Lotion costs $8. This cost factor makes it less likely for the middle and lower-income group consumers to readily adopt such products.



Companies Mentioned

EC Research, E.T. Browne Drug, Lansinoh Laboratories, Medela, Motherlove, Union-Swiss, Burt's Bees, Earth Mama Angel Baby, Mann & Schröder, Mustela, Nine Naturals, S.R. Innovative Products, Weleda.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global maternity personal care products market: Overview
    • Market size and forecast
      • Table Global maternity personal care products market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by store format
    • Table Global maternity personal care products market by store format 2015
  • Market segmentation by product type
    • Table Global maternity personal care products market by product type 2015 (revenue %)
  • Geographical segmentation
    • Table Global maternity personal care products market by geography 2015 (%)
    • Table Global maternity personal care products market by geography 2020 (%)
    • Table Global maternity personal care products market by geography 2015-2020 (% share)
    • APAC
      • Table Maternity personal care products market in APAC 2015-2020 ($ billions)
    • EMEA
      • Table Maternity personal care products market in EMEA 2015-2020 ($ billions)
    • Americas
      • Table Maternity personal care products market in Americas 2015-2020 ($ millions)
  • Key leading countries
    • US
    • China
    • India
  • Market drivers
    • Demand from developing countries
    • Increasing product awareness and per capita expenditure
    • Focus on marketing initiatives
    • Awareness of risks associated with chemicals in regular personal care products
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • High price of products
    • Declining total fertility
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • New product launches
    • Growing demand for natural and organic products
    • Increased product availability through strategic alliances
    • E-retailing and social media marketing
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • EC Research
    • E.T. Browne Drug
    • Lansinoh Laboratories
    • Medela
    • Motherlove
    • Union-Swiss
  • Appendix
    • List of abbreviations
  • Explore Technavio

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