About Global Maternity Personal Care Products Market
The global maternity personal care products market is driven by several factors — growing awareness about the risks associated with the use of regular personal care products manufactured with chemical ingredients being one of the most important. Toxic ingredients found in many personal care products have been directly associated with the increased risk of miscarriages, which encourages the target consumers to opt for personal care products formulated specifically for the maternity period. Increased demand from developing countries and growing number of marketing initiatives will also help the market grow over the next five years.
Technavio’s analysts forecast the global maternity personal care products market to grow at a CAGR of 4.67% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global maternity personal care products market for 2016-2020. To calculate the market size, we have considered revenue generated through the retail sales of maternity personal care products.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Maternity Personal Care Products Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Maternity Personal Care Products Market: EC Research, E.T. Browne Drug, Lansinoh Laboratories, Medela, Motherlove, and Union-Swiss.
Other Prominent Vendors in the market are: Burt's Bees, Earth Mama Angel Baby, Mann & Schröder, Mustela, Nine Naturals, S.R. Innovative Products, and Weleda.
Commenting on the report, an analyst from Technavio’s team said: “New product launches will be a key trend for market growth. With a rise in the demand for maternity personal care products, the development of new products is also increasing. Advancements in technology are resulting in an increase in the number of advanced and value-added maternity personal care products. Consumers today seek products that will not only meet their basic requirements, but will also meet ancillary needs such as hydration, and are willing to pay premium prices for such products. An influx of new vendors can be noted entering the market with a diverse range of product offerings to leverage this growing demand.”
According to the report, one of the key drivers for market growth will be demand from developing countries. Developing countries in APAC and Africa offer high growth potential for the market. Indonesia, Thailand, China, Brazil, South Africa, and India are some examples of such emerging markets for maternity personal care products. Increasing urbanization, along with a rise in disposable income, is resulting in an increasing demand for maternity personal care products in these countries. As a direct result of the aforementioned factors, these regions are becoming popular destinations for all major players in this market.
Further, the report states that high price of products will be a challenge for the market. skin moisturizing creams, and massage oils are priced much higher than regular personal care products. For instance, 13.5 ounces of Palmer’s Cocoa Butter Formula costs $5 while 8.5 ounce of Palmer’s Cocoa Butter Formula for Stretch Marks Lotion costs $8. This cost factor makes it less likely for the middle and lower-income group consumers to readily adopt such products.
EC Research, E.T. Browne Drug, Lansinoh Laboratories, Medela, Motherlove, Union-Swiss, Burt's Bees, Earth Mama Angel Baby, Mann & Schröder, Mustela, Nine Naturals, S.R. Innovative Products, Weleda.