Global Matcha Green Tea Powder Market 2018-2022
About Matcha Green Tea Powder
Matcha refers to the finely ground green tea powder manufactured from shade-grown green tea leaves. Macha green tea powder is a concentrated source of many nutrients, antioxidants, and minerals.
Technavio’s analysts forecast the Global Matcha Green Tea Powder Market to grow at a CAGR of 9.3% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global matcha green tea powder market. To calculate the market size, the report considers the revenue generated from the consumption of macha green tea powder.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Matcha Green Tea Powder Market 2018-2022
Technavio recognizes the following companies as the key players in the global matcha green tea powder market: AIYA, DōMatcha, Encha, Ippodo Tea, and Marukyu-Koyamaen.
Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the increasing number of M&A.” Many large vendors are expected to acquire small and regional suppliers during the forecast period.
According to the report, one driver influencing this market is the high-promoting benefits of macha green tea powder. The consumption of macha green tea powder is increasing due to the rising awareness about its health benefits.
Further, the report states that one challenge affecting this market is the distribution challenges. Retail stores like supermarkets and large chains of discount or convenience stores have become important distribution modes for macha green tea powder vendors.