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Global Matcha Green Tea Powder Market 2018-2022

Global Matcha Green Tea Powder Market 2018-2022

About Matcha Green Tea Powder

Matcha refers to the finely ground green tea powder manufactured from shade-grown green tea leaves. Macha green tea powder is a concentrated source of many nutrients, antioxidants, and minerals.

Technavio’s analysts forecast the Global Matcha Green Tea Powder Market to grow at a CAGR of 9.3% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global matcha green tea powder market. To calculate the market size, the report considers the revenue generated from the consumption of macha green tea powder.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global matcha green tea powder market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AIYA
  • DōMatcha
  • Encha
  • Ippodo Tea
  • Marukyu-Koyamaen
Market driver
  • Growing frequency of new product launches
  • For a full, detailed list, view our report
Market challenge
  • Unhealthy price competition
  • For a full, detailed list, view our report
Market trend
  • Innovation in flavours and packaging
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Matcha Green Tea Powder Market 2018-2022

Technavio recognizes the following companies as the key players in the global matcha green tea powder market: AIYA, DōMatcha, Encha, Ippodo Tea, and Marukyu-Koyamaen.

Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the increasing number of M&A.” Many large vendors are expected to acquire small and regional suppliers during the forecast period.

According to the report, one driver influencing this market is the high-promoting benefits of macha green tea powder. The consumption of macha green tea powder is increasing due to the rising awareness about its health benefits.

Further, the report states that one challenge affecting this market is the distribution challenges. Retail stores like supermarkets and large chains of discount or convenience stores have become important distribution modes for macha green tea powder vendors.

Companies Mentioned

AIYA
DōMatcha
Encha
Ippodo Tea
Marukyu-Koyamaen

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Global green tea market
      • Table Global green tea market: Segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global matcha green tea powder market - Market size and forecast 2017-2022 ($ mn)
      • Table Global matcha green tea powder market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global classic matcha green tea powder market - Market size and forecast 2017-2022
      • Table Global classic matcha green tea powder market - Market size and forecast 2017-2022 ($ mn)
      • Table Global classic matcha green tea powder market - Year-over-year growth 2018-2022 (%)
    • Global ceremonial matcha green tea powder market - Market size and forecast 2017-2022
      • Table Global ceremonial matcha green tea powder market - Market size and forecast 2017-2022 ($ mn)
      • Table Global ceremonial matcha green tea powder market - Year-over-year growth 2018-2022 (%)
    • Global culinary matcha green tea powder market - Market size and forecast 2017-2022
      • Table Global culinary matcha green tea powder market - Market size and forecast 2017-2022 ($ mn)
      • Table Global culinary matcha green tea powder market - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global matcha green tea powder market - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Matcha green tea powder market in APAC - Market size and forecast 2017-2022
      • Table Matcha green tea powder market in APAC - Market size and forecast 2017-2022 ($ mn)
      • Table Matcha green tea powder market in APAC - Year-over-year growth 2018-2022 (%)
    • Matcha green tea powder market in Americas - Market size and forecast 2017-2022
      • Table Matcha green tea powder market in Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Matcha green tea powder market in Americas - Year-over-year growth 2018-2022 (%)
    • Matcha green tea powder market in EMEA - Market size and forecast 2017-2022
      • Table Matcha green tea powder market in EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table Matcha green tea powder market in EMEA - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Matcha green tea powder market in Japan
      • Table Matcha green tea powder market in Japan - Market size and forecast 2017-2022 ($ mn)
    • Matcha green tea powder market in China
      • Table Matcha green tea powder market in China - Market size and forecast 2017-2022 ($ mn)
    • Matcha green tea powder market in US
      • Table Matcha green tea powder market in US - Market size and forecast 2017-2022 ($ mn)
    • Matcha green tea powder market in Germany
      • Table Matcha green tea powder market in Germany - Market size and forecast 2017-2022 ($ mn)
    • Matcha green tea powder market in Australia
      • Table Matcha green tea powder market in Australia - Market size and forecast 2017-2022 ($ mn)
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table A brief overview of new and innovative product launches in the global matcha green tea powder industry since 2012
    • Market challenges
  • Market trends
    • Increasing number of M&A
      • Table An overview of major M&A in global matcha green tea powder market since 2014
    • Growth of online retail
    • Innovation in flavors and packaging
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • AIYA
      • Table AIYA - overview
      • Table AIYA - Business segments
      • Table AIYA - Organizational developments
      • Table AIYA - Key offerings
    • DoMatcha
      • Table DoMatcha overview
      • Table DoMatcha - Business segments
      • Table DoMatcha - Organizational developments
      • Table DoMatcha - Key offerings
    • Encha
      • Table Encha - overview
      • Table Encha - Business segments
      • Table Encha - Key offerings
    • Ippodo Tea
      • Table Ippodo Tea - overview
      • Table Ippodo Tea - Business segments
      • Table Ippodo Tea - Key offerings
    • Marukyu-Koyamaen
      • Table Marukyu-Koyamaen overview
      • Table Marukyu-Koyamaen - Business segments
      • Table Marukyu-Koyamaen - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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