About e-marketer IT spending
The rapid growth of the Internet has made online platforms a popular choice for conducting business activities. The global Internet footprint has grown from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most developed regions have Internet penetration of more than 80%, while developing regions are also gradually picking up pace. This penetration of the Internet has led to increased investments in e-marketing, as it can enhance reach, flexibility, and accessibility to the target audience. The ability to customize ads as per the requirements of customers is one of the advantages of this media. For instance, Yahoo Search, AdWords, and Google AdSense are seen only on relevant web pages.E-marketing also helps in generating customer data. Thus, e-marketers are aggressively spending on procuring software such as marketing automation tools, analytical tools such as web analytics, social media analytical tools, and mobile analytical tools to measure the ROI of their marketing initiatives and to customize ads to effectively reach the target audience. E-marketers are also investing in procuring consulting services, managed services, and custom application development services.
Technavio's analysts forecast the global e-marketer IT spending market to grow at a CAGR of 12.48% over the period 2014-2019.
Covered in this report
In this report, Technavio covers the present scenario and growth prospects of the global e-marketer IT spending for 2015-2019. To calculate the overall market size, the report considers the sales of hardware, software, and services in e-marketing.
Technavio Announces the Publication of its Research Report – Global E-Marketer IT Spending 2015-2019
Technavio recognizes the following companies as the key players in the Global E-Marketer IT Spending: Accenture, HubSpot, IBM, Marketo, Microsoft, Oracle and Salesforce.com
Other Prominent Vendors in the market are: Act-on, CallidusCloud, Microsoft, OptifiNow, Oracle, SAP, Salesforce, and Salesfusion.
Commenting on the report, an analyst from Technavio’s team said: “E-marketers are implementing different marketing strategies to capitalize on multiple online channels such as mobile and web, in the form of mobile marketing. The trend of mobile app-install ads is gaining huge traction among e-marketers and app-marketers. App-install ads are defined as a unit that directs users to download a particular app. The main objective of using app-install ad is to get qualified traffic from sources outside stores such as social media platform.”
According to the report, improper marketing initiatives by companies can lead to significant financial loss. There is a growing demand for measuring the effect of marketing campaigns. Traditional methods of advertising such as advertisements on TV and radio broadcast are effective to some extent but cannot be measured competently.
Further, the report states that the piecemeal adoption approach of e-marketing may work for some companies, but it is not suggested for every company. Organizations looking for e-marketing solutions have realized the potential benefits of different trends prevailing in the IT market such as big data, analytics, social media, and mobile technology.
Accenture, HubSpot, IBM, Marketo, Microsoft, Oracle, Salesforce.com, Act-on, CallidusCloud, Microsoft, OptifiNow, Oracle, SAP, Salesforce, Salesfusion.