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Global Male Toiletries Market 2016-2020

Global Male Toiletries Market 2016-2020

About the Male Toiletries Market

In the global male toiletries market, vendors are innovating to deliver specialist products that offer multiple benefits and are tailor-made to suit the specific requirements of men. Companies have introduced different premium skin care and hair care products in their portfolios to target the affluent class. Deodorants have shown exponential growth in the market, accounting for more than 50% of its revenue.

Technavio’s analysts forecast the global male toiletries market to grow at a CAGR of 3.73% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global male toiletries market for 2016-2020. To calculate the market size, the report considers revenue generated from the sales of the following products:

  • Deodorants
  • Hair care products
  • Skin care products
  • Bath and shower products
The market is divided into the following segments based on geography:
  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Male Toiletries Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Beiersdorf
  • L'Oréal
  • Procter & Gamble (P&G)
  • Shiseido
  • Unilever
Other prominent vendors
  • AmorePacific
  • Amway
  • Avon Products
  • Chanel
  • Clarins Group
  • Colgate-Palmolive
  • Coty
  • Estée Lauder
  • Henkel
  • Johnson & Johnson
  • Lotus Herbals
  • Mary Kay
  • Missha
  • Nature Republic
  • Oriflame
  • Revlon
  • Skin Food
  • The Face Shop
Market driver
  • Product innovation
  • For a full, detailed list, view our report
Market challenge
  • Threat from counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Growing demand for sun protection and anti-aging creams
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Male Toiletries Market 2016-2020

Technavio recognizes the following companies as the key players in the global male toiletries market: Beiersdorf, L'Oréal, Procter & Gamble (P&G), Shiseido, and Unilever.

Other Prominent Vendors in the market are: AmorePacific, Amway, Avon Products, Chanel, Clarins Group, Colgate-Palmolive, Coty, Estée Lauder, Henkel, Johnson & Johnson, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Revlon, Skin Food, and The Face Shop.

Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the growing demand for sun protection and anti-aging creams. According to the Skin Cancer Foundation, an individual should use a broad-spectrum (UVA/UVB) sunscreen with an SPF of 15 or higher every day. To address such concerns and the growing demand among customers, vendors are venturing into the market with a variety of sun protection and anti-aging creams for men. Men are major consumers of anti-aging and anti-wrinkle products. Night skin care products are also growing in demand among men, especially in the US and in European countries.”

According to the report, a key growth driver is product innovation. The launch of new products is instrumental to creating new customer segments and enhancing brand image. Product innovation is also essential for companies to keep up with the growing consumer demand for value-added and advanced male toiletries. As consumers grow more aware of the ill effects of the synthetic chemicals used in regular personal care products, for example, their demand for natural and organic ingredients in men's toiletries also grows.

Further, the report states that one challenge that could impact market growth is the threat from counterfeit products.

Companies Mentioned

Beiersdorf, L'Oréal, Procter & Gamble (P&G), Shiseido, Unilever, AmorePacific, Amway, Avon Products, Chanel, Clarins Group, Colgate-Palmolive, Coty, Estée Lauder, Henkel, Johnson & Johnson, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Revlon, Skin Food, The Face Shop.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Revenue of global beauty and personal care market by product 2015 ($ billions)
      • Table Global male grooming market in global beauty and personal care products market
      • Table Overview of global male grooming market
      • Table Share of men worldwide who use grooming products 2015
      • Table Global male grooming market: Regional distribution channels
    • Global male toiletries market
      • Table Global male toiletries market 2015-2020 ($ billions)
      • Table Global male grooming market versus global male toiletries market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Table Global male toiletries market by distribution channel 2015
  • Market segmentation by product
    • Global male toiletries market by product type
      • Table Global male toiletries market by product type 2015
      • Table Global male toiletries market by product type 2020
      • Table Global male toiletries market by product type 2015-2020
    • Global men's deodorant market
      • Table Global men's deodorant market 2015-2020 ($ billions)
      • Table Types of deodorant available
    • Global men's hair care market
      • Table Global men's hair care market 2015-2020 ($ billions)
    • Global men's skin care market
      • Table Global men's skin care market 2015-2020 ($ billions)
    • Global men's bath and shower market
      • Table Global men's bath and shower market 2015-2020 ($ billions)
  • Geographical segmentation
    • Global male toiletries market by geography
      • Table Global male toiletries market by geography 2015
      • Table Global male toiletries market by geography 2020
      • Table Global male toiletries market 2015-2020
    • Male toiletries market in Europe
      • Table Male toiletries market in Europe 2015-2020 ($ billions)
      • Table Male toiletries market in Europe by product type 2015
    • Male toiletries market in APAC
      • Table Male toiletries market in APAC 2016-2020 ($ billions)
      • Table Male toiletries market in APAC by product type 2015
    • Male toiletries market in North America
      • Table Male toiletries market in North America ($ billions)
      • Table Male toiletries market in North America by product type 2015
    • Male toiletries market in ROW
      • Table Male toiletries market in ROW ($ billions)
      • Table Male toiletries market in ROW by product type 2015
  • Key leading countries
    • US
    • UK
    • China
      • Table Leading skin care brands in China (2011-2014)
  • Market drivers
    • Growing demand for styling and grooming products
    • Product innovation
    • Demand for multifunctional products
    • High demand for skin lightening products in APAC
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from counterfeit products
    • Stringent product regulations
    • Product recalls
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Expanding base of affluent middle-class consumers in emerging markets
      • Table Middle-class population in BRIC countries 2015 (millions of people)
      • Table Middle-class wealth worldwide 2015 ($ billions)
    • Growing demand for sun protection and anti-aging creams
    • Growing premiumization in market
    • Rise in demand for deodorants
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Beiersdorf
      • Table Beiersdorf: Business segmentation by revenue 2015
      • Table Beiersdorf: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Beiersdorf: Geographical segmentation by revenue 2015
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Shiseido
      • Table Shiseido: Business segmentation by revenue by 2015
      • Table Shiseido: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Shiseido: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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