Global Male Toiletries Market 2016-2020
About the Male Toiletries Market
In the global male toiletries market, vendors are innovating to deliver specialist products that offer multiple benefits and are tailor-made to suit the specific requirements of men. Companies have introduced different premium skin care and hair care products in their portfolios to target the affluent class. Deodorants have shown exponential growth in the market, accounting for more than 50% of its revenue.
Technavio’s analysts forecast the global male toiletries market to grow at a CAGR of 3.73% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global male toiletries market for 2016-2020. To calculate the market size, the report considers revenue generated from the sales of the following products:
Technavio Announces the Publication of its Research Report – Global Male Toiletries Market 2016-2020
Technavio recognizes the following companies as the key players in the global male toiletries market: Beiersdorf, L'Oréal, Procter & Gamble (P&G), Shiseido, and Unilever.
Other Prominent Vendors in the market are: AmorePacific, Amway, Avon Products, Chanel, Clarins Group, Colgate-Palmolive, Coty, Estée Lauder, Henkel, Johnson & Johnson, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Revlon, Skin Food, and The Face Shop.
Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the growing demand for sun protection and anti-aging creams. According to the Skin Cancer Foundation, an individual should use a broad-spectrum (UVA/UVB) sunscreen with an SPF of 15 or higher every day. To address such concerns and the growing demand among customers, vendors are venturing into the market with a variety of sun protection and anti-aging creams for men. Men are major consumers of anti-aging and anti-wrinkle products. Night skin care products are also growing in demand among men, especially in the US and in European countries.”
According to the report, a key growth driver is product innovation. The launch of new products is instrumental to creating new customer segments and enhancing brand image. Product innovation is also essential for companies to keep up with the growing consumer demand for value-added and advanced male toiletries. As consumers grow more aware of the ill effects of the synthetic chemicals used in regular personal care products, for example, their demand for natural and organic ingredients in men's toiletries also grows.
Further, the report states that one challenge that could impact market growth is the threat from counterfeit products.
Beiersdorf, L'Oréal, Procter & Gamble (P&G), Shiseido, Unilever, AmorePacific, Amway, Avon Products, Chanel, Clarins Group, Colgate-Palmolive, Coty, Estée Lauder, Henkel, Johnson & Johnson, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Revlon, Skin Food, The Face Shop.
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