Market Research Logo

Global Male Grooming Products Market 2015-2019

Global Male Grooming Products Market 2015-2019

About male grooming products

Earlier men used generic unisex brands. However, these days, men prefer to use brands, which are customized as per their skin and age. This change has transformed the entire beauty and personal care industry and every leading consumer products company has ventured to capture male target customers. Customers are no longer restricted to manual grooming products and have started experimenting with electric shavers, trimmers, and other electric grooming equipment. Some men try products to emulate the style of their favorite celebrities, while others select them for attributes such as good design, ergonomics, and comfort.

This report focusses on electric male grooming products such as electric shaver, electric trimmers, and other products like nose and ear hair trimmers, body groomers, and hair clippers, and accessories such as replacement heads, chargers, and cleaning brushes.

Technavio's analysts forecast the global male grooming products market to grow at a CAGR of 7.60% during 2014-2019.

Covered in this report

To calculate the market size, the report considers revenue generated from the sales of electric male grooming products. It mainly considers revenue generated from retail sales of these products. On the basis of the product type, the report considers the following product segments:

  • Electric shavers
  • Electric trimmers
  • Other products
Technavio's report, Global Male Grooming Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. Key regions
  • APAC
  • Europe
  • North America
  • ROW
Key vendors
  • Gillette
  • Panasonic Home Appliances
  • Philips
  • Procter and Gamble
  • Spectrum Brands
Other prominent vendors
  • Andis
  • Conair
  • Helen of Troy
  • Wahl Clipper
  • Market driver
    • Change in preferences
    • For a full, detailed list, view our report
    Market challenge
    • Heterogeneous grooming habits
    • For a full, detailed list, view our report
    Market trend
    • Growth of e-commerce
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What will the market size be in 2019 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Global Male Grooming Products Market 2015-2019

    Technavio recognizes the following companies as the key players in the Global Male Grooming Products Market: Gillette, Panasonic Home Appliances, Philips, Procter and Gamble and Spectrum Brands.

    Other Prominent Vendors in the market are Andis, Conair, Helen of Troy and Wahl Clipper.

    Commenting on the report, an analyst from Technavio’s team said, “One major trend in this market is the growth of e-commerce. There is a growing trend observed among individuals to purchase products online, as it is easier to research on the product features and conduct a price comparison. Marketers are coming up with advertisements that convey storylines that men can correlate with. ”

    According to the report, one key driver of this market is the change in tastes and preferences. There are many consumers who give a lot of emphasis on details like fragrance and packaging of products. While the functionality of the product is still integral to the purchasing criterion, there is an increased interest in products that contain unique ingredients, and subsequently are expected to offer significant results.

    Further, the report states that one of the major challenges is heterogeneous grooming habits. With varied social conditioning across regions, the perception as well as the expenditure on male grooming products differ among individuals. Thus, the method of communicating product attributes also alters, tailored as per the customer needs and affordability.

    Companies Mentioned

    Gillette, Panasonic Home Appliances, Philips, Procter and Gamble, Spectrum Brands, Andis, Conair, Helen of Troy and Wahl Clipper

    • Executive summary
      • Highlights
    • Scope of the report
      • Market overview
      • Product offerings
    • Market research methodology
      • Research methodology
      • Economic indicators
    • Introduction
      • Key market highlights
    • Market landscape
      • Market overview
        • Table Segments in the global beauty and personal care market
        • Table Distribution channels in the global male grooming products market 2013
        • Table Region-wise distribution channels in the male grooming products market 2013
      • Market size and forecast
        • Table Global male grooming products market 2014-2019 ($ billions)
      • Five forces analysis
        • Table Five forces analysis
    • Market segmentation by product
      • Global male grooming products market by product 2014-2019
        • Table Global male grooming products market by product segmentation 2014-2019 ($ millions)
        • Table Global male grooming products market by product segmentation 2014-2019
      • Global electric shavers market for men
        • Table Types of electric shavers
        • Table Global electric shavers market for men 2014-2019 ($ billions)
      • Global electric trimmers market for men
        • Table Global electric trimmers market for men 2014-2019 ($ millions)
      • Other products
        • Table Other products market 2014-2019 ($ millions)
    • Geographical segmentation
      • Global male grooming products market by geographical segmentation
        • Table Global male grooming products market by geographical segmentation 2014-2019 ($millions)
        • Table Global male grooming products market by geographical segmentation 2014
        • Table Global male grooming products market by geographical segmentation 2019
        • Table Global male grooming products market by geographical segmentation 2014-2019
      • Male grooming products market in Europe
        • Table Male grooming products market in Europe 2014-2019 ($ billions)
      • Male grooming products market in North America
        • Table Male grooming products market in North America 2014-2019 ($ billions)
        • Table Male grooming products market in North America 2014-2019
        • Table Region-wise purchase of electric shaver replacement parts in North America 2014
      • Male grooming products market in APAC
        • Table Male grooming products market in APAC 2014-2019($ millions)
        • Table Male grooming products market in APAC 2014 and 2019
      • Male grooming products market in ROW
        • Table Male grooming products market in ROW 2014-2019($ millions)
        • Table Male grooming products market in ROW 2014 and 2019
    • Market growth drivers
      • Table Global outlook towards appearance in males 2015
      • Table Discretionary spending in India
    • Impact of drivers
      • Table Impact of drivers
    • Market challenges
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges
    • Market trends
    • Vendor landscape
      • Competitive scenario
      • Market share analysis 2014
        • Table Market shares in the global male grooming products and global male electric shavers market 2014
        • Table Market share of electric shavers in UK 2013
      • Other prominent vendors
    • Key vendor analysis
      • Gillette
      • Panasonic
        • Table Business segmentation comparison by revenue for FY2014 and FY2015 ($ billion)
        • Table Geographical segmentation for FY2015 ($ billion)
      • Philips
        • Table Business segmentation by revenue 2014
        • Table Revenue comparison by business segment 2013 and 2014 ($ millions)
        • Table Geographical segmentation by revenue 2014
      • P&G
        • Table Business segmentation by revenue 2013 and 2014 (excludes revenue generated from corporate)
      • Spectrum Brands
        • Table Business segmentation comparison by revenue 2013 and 2014 ($ millions)
        • Table Geographical segmentation by revenue 2014
    • Other Prominent Vendors
      • Andis
        • Table Andis: Business segments
      • Conair
        • Table Conair: Business segments
      • Helen of Troy
        • Table Helen of Troy: Business segments
      • Wahl Clipper
        • Table Business segments
    • Appendix
      • List of abbreviation
    • Explore Technavio

    Download our eBook: How to Succeed Using Market Research

    Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

    Download eBook

    Share this report