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Global Luxury Pen Market 2017-2021

About Luxury Pen

High-end luxury pens are available as standard pens, special edition, and limited editions, with fountain pens being the most popular variants. Luxury pens are high-priced pens, that range from at mid-$100 and can go up to tens of thousands of dollars.Many vendors in the market offer luxury pens as standard order items, while some others offer special and limited-edition luxury pens.

Technavio’s analysts forecast the global luxury pen market to grow at a CAGR of 3.90% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global luxury pen market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • North America
  • APAC
  • Europe
  • ROW
Technavio's report, Global Luxury Pen Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • T. Cross Company
  • Josef Lamy
  • ELMO & MONTEGRAPPA
  • Montblanc International
  • Newell Brands
  • S.T. Dupont
Other prominent vendors
  • Aurora
  • GRAF VON FABER-CASTELL
  • Grayson Tighe
  • Franklin-Christop
  • FISHER SPACE PEN
  • KAWECO
  • KRONE
  • Pelikan Group
  • PLATINUM PEN
  • Pilot
  • Urso & C
Market driver
  • Innovation in product design and feature
  • For a full, detailed list, view our report
Market challenge
  • Increase in availability of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Emergence of online retailers
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Luxury Pen Market 2017-2021

Technavio recognizes the following companies as the key players in the global luxury pen market: A. T. Cross Company, C. Josef Lamy, ELMO & MONTEGRAPPA, Montblanc International, Newell Brands, and S.T. Dupont.

Other Prominent Vendors in the market are: Aurora, GRAF VON FABER-CASTELL, Grayson Tighe, Franklin-Christop, FISHER SPACE PEN, KAWECO, KRONE, Pelikan Group, PLATINUM PEN, Pilot, and Urso & C.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Emergence of online retailers. The increase in Internet penetration along with easy access to computers, mobiles, and tablets have fueled the growth of the e-commerce sector. This has benefitted online retailers of luxury pens. The global luxury pen market continues to benefit from the increasing presence of online retailers such as Amazon.com and Office Depot.”

According to the report, one of the major drivers for this market is Innovation in product design and feature. The innovation and integration in product design and feature of luxury pens make them premium-priced products. Many vendors offer luxury pens that have innovative and customizable features. Hence, they were priced higher than normal pens. This is expected to drive the market during the forecast period. Some of the vendors are also launching limited-edition luxury pens.

Further, the report states that one of the major factors hindering the growth of this market is Increase in availability of counterfeit products. The high availability of counterfeit luxury pens produced by local brands and other manufacturers of counterfeit products is hindering the growth of the market. This is because they are priced lower than the original products. However, counterfeit products lack quality and are preferred by consumers of the low-income segment. This consequently leads to the failure of vendors to achieve the optimal market penetration.

Companies Mentioned

A. T. Cross Company, C. Josef Lamy, ELMO & MONTEGRAPPA, Montblanc International, Newell Brands, S.T. Dupont, Aurora, GRAF VON FABER-CASTELL, Grayson Tighe, Franklin-Christop, FISHER SPACE PEN, KAWECO, KRONE, Pelikan Group, PLATINUM PEN, Pilot, and Urso & C.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Global writing and marking instruments market 2016-2021 ($ billions)
  • Market landscape
    • Market overview
      • Table Global luxury pen market
    • Global Pen market
      • Table Global pen market 2016-2021 ($ millions)
    • Global luxury pen market
      • Table Global luxury pen market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global luxury pen market segmentation by product
      • Table Global luxury pen market: Segmentation by product
      • Table Global luxury pen market: Segmentation by product 2016 and 2021 (% share ofrevenue)
      • Table Global luxury pen market: Segmentation by product 2016-2021 ($ millions)
    • Global luxury fountain pen market
      • Table Global luxury fountain pen market in 2016-2021 ($ millions)
    • Global luxury ballpoint pen market
      • Table Global luxury ballpoint pen market in 2016-2021 ($ millions)
    • Global luxury rollerball pen market
      • Table Global luxury rollerball pen market in 2016-2021 ($ millions)
    • Global luxury fineliner pen market
      • Table Global luxury fineliner pen market in 2016-2021 ($ millions)
    • Global other luxury pen market
      • Table Global other luxury pen market in 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Global luxury pen market by distribution channel
      • Table Global luxury pen market: Segmentation by distribution channel
      • Table Global luxury pen market: Segmentation by distribution channel 2016 (% share ofrevenue)
  • Geographical segmentation
    • Global luxury pen market by geography
      • Table Global luxury pen market: Segmentation by geography 2016 (% share of revenue)
      • Table Global luxury pen market: Segmentation by geography 2021 (% share of revenue)
      • Table Global luxury pen market: Segmentation by geography 2016-2021 (% share ofrevenue)
      • Table Global luxury pen market: Segmentation by geography 2016-2021 ($ millions)
    • Luxury pen market in Europe
      • Table Luxury pen market in Europe 2016-2021 ($ millions)
    • Luxury pen market in North America
      • Table Luxury pen market in North America 2016-2021 ($ millions)
    • Luxury pen market in APAC
      • Table Luxury pen market in APAC 2016-2021 ($ millions)
    • Luxury pen market in ROW
      • Table Luxury pen market in ROW 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries 2016
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Business and consumer e-mail accounts 2013-2016 (millions)
  • Market trends
    • Emergence of online retailers
    • Increase in availability of multifunctional pens
    • Increased investment for modification of pen nibs
  • Vendor landscape
    • Competitive scenario
    • Key players in global luxury pen market
      • Table Key players in global luxury pen market
    • Competitive assessment of top six vendors
      • Table Competitive assessment of top six vendors
  • Key vendor analysis
    • A. T. Cross Company
      • Table A. T. Cross Company: Product segmentation
      • Table A. T. Cross Company: Product offerings
    • C. Josef Lamy
      • Table C. Josef Lamy: Product segmentation
      • Table C. Josef Lamy: Product offerings
    • ELMO & MONTEGRAPPA
      • Table ELMO & MONTEGRAPPA: Product segmentation
      • Table ELMO & MONTEGRAPPA: Product offerings
    • Montblanc International
      • Table Montblanc International: Product segmentation
      • Table Montblanc International: Product offerings
    • Newell Brands
      • Table Newell Brands: Business segmentation 2016 (% share of revenue)
      • Table Newell Brands: Geographical segmentation 2016 (% share of revenue)
      • Table Newell Brands: Product offerings
    • S.T. Dupont
      • Table S.T. Dupont: Product segmentation 2016 (% share of revenue)
      • Table S.T. Dupont: Product offerings
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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