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Global Location-Based Services (LBS) Market 2017-2021

Global Location-Based Services (LBS) Market 2017-2021

About Location Based Services

Location-based services (LBS) are part of a software application that uses location data for IP-capable mobile devices to trace where the mobile device is located.

Technavio’s analysts forecast the global LBS market to grow at a CAGR of 39.77% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global LBS market for 2017-2021. To calculate the market size, the report considers the revenue generated from mobile computing devices, the revenue from in-dash location-based devices, and the revenue from the applications of personal navigation device in automobiles, and wearable location-enabled.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global LBS Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Alibaba Group
  • Apple
  • Foursquare
  • Google
  • HERE
Other prominent vendors
  • Aisle411
  • Baidu
  • Dianping
  • Etisalat
  • Facebook
  • Intel
  • MazeMap
  • Micello
  • MTN Group
  • NavInfo
  • Near
  • Nearbuy
  • Polaris Wireless
  • Shopkick
  • Spirent Communications
  • Sprint
  • Telenav
  • Tencent
  • TomTom
  • Zain
Market driver
  • Increased number of mobile computing devices
  • For a full, detailed list, view our report
Market challenge
  • Privacy and security issues
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of proximity-based mobile advertising among enterprises
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Location Based Services (LBS) Market 2017-2021

Technavio recognizes the following companies as the key players in the global LBS market: Alibaba Group, Apple, Foursquare, Google and HERE.

Other Prominent Vendors in the market are: Aisle411, Baidu, Dianping, Etisalat, Facebook, Intel, MazeMap, Micello, MTN Group, NavInfo, Near, Nearbuy, Polaris Wireless, Shopkick, Spirent Communications, Sprint, Telenav, Tencent, TomTom and Zain.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing popularity of proximity-based mobile advertising among enterprises. LBS enable retailers to offer a personalized shopping experience based on location data and behavioral insights. Proximity-based mobile marketing or advertising provides numerous opportunities for businesses and improves customer experience and engagement.”

According to the report, one driver in the market is increased number of mobile computing devices. Consumers are increasingly using computing devices for multiple purposes like accessing social networking apps, reading the news, surfing the web, and checking e-mail. The expanding horizons of IoT is another reason for the market growth as a majority of the IoT devices are controlled by apps installed on mobile computing devices.

Further, the report states that one challenge in the market is privacy and security issues. People need to reveal their personal information to the advertisers and other third parties to receive coupons, deals, and promotions. This information is shared among players in the LBS value chain, which could lead to a leakage of information without the consent of the concerned people. Network providers also manage and own the databases in which the information is stored.



Companies Mentioned

Alibaba Group, Apple, Foursquare, Google, HERE, Aisle411, Baidu, Dianping, Etisalat, Facebook, Intel, MazeMap, Micello, MTN Group, NavInfo, Near, Nearbuy, Polaris Wireless, Shopkick, Spirent Communications, Sprint, Telenav, Tencent, TomTom and Zain.

  • Executive summary
  • Scope of the report
    • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table LBS value chain
      • Table Factors influencing LBS and LBA markets
    • Market size and forecast
      • Table Global LBS market 2016-2021 ($ billions)
  • Five forces analysis
    • Table Five forces analysis
  • Market segmentation by location
    • Table Global LBS market by location 2016 and 2021 (% share)
    • Table Global LBS market: Segmentation by location 2016-2021 ($ billions)
    • Outdoor LBS
      • Table Global LBS market by outdoor LBS segment 2016-2021 ($ billions)
    • Indoor LBS
      • Table Global LBS market by indoor LBS segment 2016-2021 ($ billions)
  • Outdoor LBS market segmentation by application
    • Table Outdoor LBS market by application 2016 and 2021 (% share)
    • Table Outdoor LBS market: Segmentation by application 2016-2021 ($ millions)
    • Location-based navigation
      • Table Global outdoor LBS market by location-based navigation 2016-2021 ($ billions)
    • Location-based search and advertising
      • Table Global outdoor LBS market by location-based search and advertising 2016-2021 ($ billions)
    • Location-based infotainment
      • Table Global outdoor LBS market by location-based infotainment 2016-2021 ($ billions)
    • Location-based tracking
      • Table Global outdoor LBS market by location-based tracking 2016-2021 ($ billions)
    • Analytics
      • Table Global outdoor LBS market by analytics 2016-2021 ($ billions)
    • Location-based games and augmented reality
      • Table Global outdoor LBS market by location-based games and augmented reality 2016-2021 ($ billions)
    • Others
      • Table Global outdoor LBS market by others 2016-2021 ($ billions)
  • Geographical segmentation
    • Table Global LBS market by geography 2016 and 2021 (% share)
    • Table Global LBS market: Segmentation by geography 2016-2021 ($ billions)
    • Americas
      • Table LBS market in Americas 2016-2021 ($ billions)
    • EMEA
      • Table LBS market in EMEA 2016-2021 ($ billions)
    • APAC
      • Table LBS market in APAC 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Shipment of smartphones 2016- 2021 (billion units)
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • LBS using LED fixtures
    • Growing popularity of proximity-based mobile advertising among enterprises
    • Increasing popularity of cloud-based big data analytics
    • BLE-based beacons changing traditional retailing
  • Vendor landscape
    • Competitive scenario
      • Table Global LBS market: M&A
  • Key vendor analysis
    • Alibaba Group
    • Apple
    • Foursquare
    • Google
    • HERE
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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