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Global Live Music Market 2017-2021

Global Live Music Market 2017-2021

About Live Music

Live music includes live concerts performed by artists in public places. Such concerts are organized by an event management team. The passion and love for music have led to the formation of numerous musical bands. This has also resulted in an increase in the number of concerts by various musical bands. During the forecast period, the global live music market is likely to experience growth because of the increased interest of the younger population in music. Concerts and live performances give individuals a chance to watch their favorite artists perform on stage. This creates high enthusiasm and interest among individuals to attend such events.

Technavio’s analysts forecast the global live music market to grow at a CAGR of 7.98% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global live music market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following revenue sources of live music:

  • Tickets
  • Sponsorship
  • Merchandising


  • The market is divided into the following segments based on geography:
    • Americas
    • APAC
    • EMEA
    Technavio's report, Global Live Music Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key vendors
    • Bassett Events
    • Cvent
    • RazorGator
    • Ticketmaster
    Other prominent vendors
    • Ace Ticket Worldwide
    • Alliance Tickets
    • Berkeley City Club
    • Brown Paper Tickets
    • Eventbrite
    • Only Much Louder (OML)
    • Ticketek
    • TickPick
    • XING Events
    Market driver
    • Growing affordability for high-priced event tickets
    • For a full, detailed list, view our report
    Market challenge
    • Short life cycle of entertainment services
    • For a full, detailed list, view our report
    Market trend
    • Analyzing consumer behavior via mobile ticketing apps
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What will the market size be in 2021 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Global Live Music Market 2017-2021

    Technavio recognizes the following companies as the key players in the global live music market: Bassett Events, Cvent, RazorGator, and Ticketmaster.

    Other Prominent Vendors in the market are: Ace Ticket Worldwide, Alliance Tickets, Berkeley City Club, Brown Paper Tickets, Eventbrite, Only Much Louder (OML), Ticketek, TickPick, and XING Events.

    Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is analyzing consumer behavior via mobile ticketing apps. Several types of events are launched every year. To stay competitive, event organizers have to come up with effective and innovative ways to track customer behavior and purchase patterns. Mobile applications help event organizers understand the preferences of buyers in terms of budget, venue, event type, day, and time. This helps event organizers post user-specific ads to draw the maximum attention during the live streaming of an event. Such ads attract customers to buy event tickets, which helps in increasing the revenue inflow of the live event tickets market.”

    According to the report, one of the major drivers for this market is growing affordability for high-priced event tickets. The disposable income of the people in developing countries has increased in line with their economic growth. This has encouraged consumers to increase their spending on different kinds of leisure activities. The economic recovery worldwide, especially in countries such as the US, the UK, and Germany, is driving the global live music market. With better economic conditions, the income levels of consumers have increased. The spending on leisure activities has become more affordable for a greater proportion of the population.

    Further, the report states that one of the major factors hindering the growth of this market is short life cycle of entertainment services. To draw the attention of individuals, event organizers and sponsors invest heavily in marketing and promoting their concerts and shows. The investments are used for venues, posters, banners, and audio and video ads. Vendors are continuously putting in efforts to update advertisements with every change in shows and events. The easy availability of broadcast services, such as YouTube, prevents a large number of viewers from attending events.



    Companies Mentioned

    Bassett Events, Cvent, RazorGator, Ticketmaster, Ace Ticket Worldwide, Alliance Tickets, Berkeley City Club, Brown Paper Tickets, Eventbrite, Only Much Louder (OML), Ticketek, TickPick, and XING Events.

    • Executive summary
    • Scope of the report
    • Research Methodology
    • Introduction
      • Market outline
    • Market landscape
      • Market overview
        • Table Global live music market: Overview
      • Global live music market
        • Table Global live music market 2016-2021 ($ billions)
      • Five forces analysis
        • Table Five forces analysis
    • Market segmentation by revenue source
      • Global live music market by revenue source
        • Table Global live music market by revenue source 2016-2021 (% revenues share)
      • Global live music market by tickets
        • Table Global live music market by tickets 2016-2021 ($ billions)
        • Table Global live music ticket market by source 2016-2021 (% revenue share)
        • Table Global live music ticket market by primary tickets 2016-2021 ($ billions)
        • Table Global live music ticket market by secondary tickets 2016-2021 ($ billions)
        • Table Global live music ticket market by platform 2016-2021 (% revenue share)
        • Table Global live music ticket market by offline platform 2016-2021 ($ billions)
        • Table Global live music ticket market by online platform 2016-2021 ($ billions)
      • Global live music market by sponsorship
        • Table Global live music market by sponsorship 2016-2021 ($ billions)
        • Table Live music sponsorship by sector 2016 (% revenue share)
      • Global live music market by merchandising
        • Table Global live music market by merchandising 2016-2021 ($ billions)
    • Market segmentation by genre
      • Global live music market by genre
        • Table Global live music market by genre 2016 (% revenue share)
        • Table Global live music market by genre 2016 ($ billions)
    • Geographical segmentation
      • Global live music market by geography
        • Table Global live music market by geography 2016-2021 (% revenue share)
        • Table Global live music market by geography: Revenue comparison 2016-2021 ($ billions)
        • Table Global live music market by geography: CAGR comparison 2016-2021
      • Live music market in Americas
        • Table Live music market in Americas 2016-2021 ($ billions)
        • Table Live music market by tickets in Americas 2016-2021 ($ billions)
        • Table Live music market by sponsorship in Americas 2016-2021 ($ billions)
        • Table Live music market by merchandising in Americas 2016-2021 ($ billions)
      • Live music market in EMEA
        • Table Live music market in EMEA 2016-2021 ($ billions)
        • Table Live music market by tickets in EMEA 2016-2021 ($ billions)
        • Table Live music market by sponsorship in EMEA 2016-2021 ($ billions)
        • Table Live music market by merchandising in EMEA 2016-2021 ($ billions)
      • Live music market in APAC
        • Table Live music market in APAC 2016-2021 ($ billions)
        • Table Live music market by tickets in APAC 2016-2021 ($ billions)
        • Table Live music market by sponsorship in APAC 2016-2021 ($ billions)
        • Table Live music market by merchandising in APAC 2016-2021 ($ billions)
    • Key leading countries
      • Global live music market by key leading countries
        • Table Global live music market: Key leading countries 2016 (% revenue share)
      • Live music market in US
        • Table Live music market in US 2016-2021 ($ billions)
      • Live music market in Germany
        • Table Live music market in Germany 2016-2021 ($ billions)
      • Live music market in UK
        • Table Live music market in UK 2016-2021 ($ billions)
    • Decision framework
    • Drivers and challenges
      • Market drivers
        • Table Global mobile app download market 2016-2021 (billions of downloads)
      • Market challenges
    • Market trends
    • Vendor landscape
      • Competitive scenario
      • Key vendor analysis
        • Table RazorGator: Product segmentation
        • Table Ticketmaster: Service Segmentation
      • Other prominent vendors
        • Table Other prominent vendors
    • Appendix
      • List of abbreviations
    • Explore Technavio

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