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Global Liqueurs Market 2017-2021

Global Liqueurs Market 2017-2021

About Liqueurs

Liqueur is made of neutral spirits and is flavored with cream, fruits, herbs, and other materials and then sweetened. In the US, liqueur is any liquor containing at least 2.5% sugar syrup by weight. Whereas in France, liqueur contains at least 100 grams of sugar per liter. Liqueur is made of neutral spirits and flavored with fruits, herbs, and other materials. It is generally sweetened. The alcohol content of liqueur ranges from 34 to 60 proof and can reach 100 proof. Generally, liqueurs are consumed after having food as they are good for digestion. Baileys, Malibu, De Kuyper, Kahlúa, Amarula, Lubelska, Żoladkowa, Gorzka, and Cointreau are some of the key brands in the market. Liqueurs are categorized as bitters, cream-based, and other liqueurs.

Technavio’s analysts forecast the global liqueurs market to grow at a CAGR of 2.38% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global liqueurs market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Liqueurs Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bacardi
  • Beam Suntory
  • Diageo
  • Lucas Bols
  • Pernod Ricard
  • Rémy Cointreau
Other prominent vendors
  • Brown-Forman
  • Gruppo Campari
  • E. & J. Gallo Winery
  • Luxardo
  • Mast-Jägermeister
  • Peel Liqueur
  • Sazerac
  • Terra
  • The Drambuie Liqueur
  • Stock Spirits Group
Market driver
  • Increasing demand for sweetened and flavored spirits.
  • For a full, detailed list, view our report
Market challenge
  • Campaigns against alcohol consumption.
  • For a full, detailed list, view our report
Market trend
  • Increasing availability in on-trade channel.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Liqueurs Market 2017-2021

Technavio recognizes the following companies as the key players in the global liqueurs market: Bacardi, Beam Suntory, Diageo, Lucas Bols, Pernod Ricard, and Rémy Cointreau.

Other Prominent Vendors in the market are: Brown-Forman, Gruppo Campari, E. & J. Gallo Winery, Luxardo, Mast-Jägermeister, Peel Liqueur, Sazerac, Terra, The Drambuie Liqueur, and Stock Spirits Group.

Commenting on the report, an analyst from Technavio’s team said: “One trend in market is demand for new flavors. One of the trends expected to drive the market growth during the forecast period is the high demand for new flavors in liqueurs. There is an increased demand for flavored alcoholic drinks such as flavored liqueurs, flavored vodka, malt beverages, and ready-to-drink (RTD) beverages among the consumers, especially the millennials. To tap the growing demand, vendors are investing in R&D to develop new flavors. Herbal and bitter liqueurs are enjoying a steady resurgence.”

According to the report, one driver in market is increasing demand for cocktails. A resurgent cocktail culture has increased the demand for liqueurs as they are used to make cocktails. The market share for beer is decreasing due to the cocktail culture. But, the market share of cocktail-friendly spirits such as whiskey, liqueurs, and tequila is increasing. It is observed that there is a rise in demand for cocktails, specially from traditional brands, in bars and pubs. The cocktails market is growing, and the consumer demand is more for healthy cocktail options. Mixers and bartenders are creating more experiences around cocktails such as new varieties of cocktails, on-premise programs like cocktail-making sessions for consumers to create interest and thereby to tap the demand. Bartenders are researching on genderless cocktails, fragrance menus, and fluorescent drinks. Increasing use of liqueurs in cocktails is a key driver in the global liqueurs market. In layered drinks, liqueurs with a thick consistency are being used.

Further, the report states that one challenges in market is low alcohol by volume (ABV) content substitute products. One of the major challenges for the global liqueurs market is the increasing demand for low-alcohol content drinks among consumers. This demand is due to the increasing health consciousness among the consumers. Nowadays, consumers are more likely to read the nutritional labels and are demanding drinks with low alcohol content. Manufacturers are thus coming up with products like wines and beers that contain fewer calorie and low alcohol content to cater to this demand. Such substitute drinks challenge the growth of the global liqueurs market by affecting the volume.

Companies Mentioned

Bacardi, Beam Suntory, Diageo, Lucas Bols, Pernod Ricard, Rémy Cointreau, Brown-Forman, Gruppo Campari, E. & J. Gallo Winery, Luxardo, Mast-Jägermeister, Peel Liqueur, Sazerac, Terra, The Drambuie Liqueur, and Stock Spirits Group.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
      • Table Liqueur production process
  • Market landscape
    • Market overview
      • Table Overview of global liqueurs market 2016
    • Global alcoholic drinks market
      • Table Global alcoholic drinks market by revenue 2016-2021 ($ trillions)
      • Table Global alcoholic drinks market by volume 2016-2021 (billion liters)
      • Table Value-volume comparison 2017-2021
    • Global liqueurs market
      • Table Global liqueurs market by revenue 2016-2021 ($ billions)
      • Table Global liqueurs market by volume 2016-2021 (million liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global liqueurs market by product 2016 and 2021 (% volume)
    • Global bitters market
      • Table Global bitters market 2016-2021 (million liters)
    • Global cream-based liqueurs market
      • Table Global cream-based liqueurs market 2016-2021 (million liters)
    • Global other liqueurs market
      • Table Global other liqueurs market 2016-2021 (million liters)
  • Market segmentation by distribution channel
    • Table Global liqueurs market by distribution channel 2016 (% volume)
  • Market segmentation by packaging
    • Table Global liqueurs market by packaging 2016 (% volume)
  • Geographical segmentation
    • Table Global liqueurs market by geography 2016 and 2021 (% volume)
    • Liqueurs market in EMEA
      • Table Liqueurs market in EMEA 2016-2021 (million liters)
    • Liqueurs market in Americas
      • Table Liqueurs market in Americas 2016-2021 (million liters)
    • Liqueurs market in APAC
      • Table Liqueurs market in APAC 2016-2021 (million liters)
  • Key leading countries
    • Table Key leading countries by market share 2016
    • US
      • Table Liqueurs market in US 2016-2021 (million liters)
    • Germany
      • Table Liqueurs market in Germany 2016-2021 (million liters)
    • Argentina
      • Table Liqueurs market in Argentina 2016-2021 (million liters)
    • France
      • Table Liqueurs market in France 2016-2021 (million liters)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Demand for new flavors
    • New packaging formats
    • Demand for craft brands
    • Increasing availability in on-trade channel
  • Vendor landscape
    • Competitive scenario
      • Table Competitive assessment of major players in global liqueurs market 2016
    • Bacardi
      • Table Bacardi in global liqueurs market
    • Beam Suntory
      • Table Beam Suntory in global liqueurs market
    • Diageo
      • Table Diageo in global liqueurs market
    • Lucas Bols
      • Table Lucas Bols in global liqueurs market
    • Pernod Ricard
      • Table Pernod Ricard in global liqueurs market
      • Table Pernod Ricard: Net sales 2015 and 2016 ($ billions)
    • Rémy Cointreau
      • Table Rémy Cointreau: Net sales 2015 and 2016 ($ millions)
      • Table Rémy Cointreau in global liqueurs market
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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