Global Lipstick Market 2015-2019
The Americas were the largest market, followed by Asia Pacific (APAC), Europe, and the Middle East and Africa (MEA). The US registered the highest demand for lipstick in 2014, followed by China.
The easy availability of counterfeit products is one of the major issues faced by manufacturers. Nude-colored and organic lipsticks are trending in the market.
Technavio’s analysts forecast the global lipstick market to grow at a CAGR of 3.76% during the period 2015-2019.
Covered in this report
The report covers the present scenario and the growth prospects of the global lipstick market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from retail sales of lipstick.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Lipstick Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Lipstick Market: L’Oréal, Estee Lauder, P&G, Shiseido and Avon
Other Prominent Vendors in the market are: Coty, COLOROX, CHANEL, LVHM, Markwins Beauty, Revlon, Stargazer, Unilever, and Yves Rocher.
Commenting on the report, an analyst from Technavio’s team said: “Nude-, or skin-tone, colored lipsticks have been trending in the market since 2014. These products are available in different hues to complement most skin tones. Some of these products include Chanel's Rouge Coco Shine hydrating sheer lipshine, Bobbi Brown's Uber Beige Rich Lip Color, and M.A.C's Faux and Bare Again.”
According to the report, investing in social media as a means of marketing allows brands to be more efficient with their money: this platform is less costly than traditional media advertising. NARS Cosmetics’ most recent social media campaign in 2015 is an example of the potential of these campaigns to create online buzz. NARS asked its US and UK Twitter followers to tweet about the brand’s latest collaboration with designer Christopher Kane using the hashtag #NARSChristopherKaneUS and #NARSChristopherKaneUK.
Further, the report states that counterfeit products have a significant negative impact on brand image and the revenue of the well-established players that they imitate.
L’Oréal, Estee Lauder, P&G, Shiseido, Avon, Coty, COLOROX, CHANEL, LVHM, Markwins Beauty, Revlon, Stargazer, Unilever, Yves Rocher.
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