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Global Lipstick Market 2015-2019

Global Lipstick Market 2015-2019

About Lipsticks

The Americas were the largest market, followed by Asia Pacific (APAC), Europe, and the Middle East and Africa (MEA). The US registered the highest demand for lipstick in 2014, followed by China.

The easy availability of counterfeit products is one of the major issues faced by manufacturers. Nude-colored and organic lipsticks are trending in the market.

Technavio’s analysts forecast the global lipstick market to grow at a CAGR of 3.76% during the period 2015-2019.

Covered in this report

The report covers the present scenario and the growth prospects of the global lipstick market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from retail sales of lipstick.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Lipstick Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • L’Oréal
  • Estee Lauder
  • P&G
  • Shiseido
  • Avon
Other prominent vendors
  • Coty
  • COLOROX
  • CHANEL
  • LVHM
  • Markwins Beauty
  • Revlon, Stargazer
  • Unilever
  • Yves Rocher.
Market driver
  • Lipstick as affordable luxury
  • For a full, detailed list, view our report
Market challenge
  • Counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Demand for natural and organic lipsticks
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Lipstick Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Lipstick Market: L’Oréal, Estee Lauder, P&G, Shiseido and Avon

Other Prominent Vendors in the market are: Coty, COLOROX, CHANEL, LVHM, Markwins Beauty, Revlon, Stargazer, Unilever, and Yves Rocher.

Commenting on the report, an analyst from Technavio’s team said: “Nude-, or skin-tone, colored lipsticks have been trending in the market since 2014. These products are available in different hues to complement most skin tones. Some of these products include Chanel's Rouge Coco Shine hydrating sheer lipshine, Bobbi Brown's Uber Beige Rich Lip Color, and M.A.C's Faux and Bare Again.”

According to the report, investing in social media as a means of marketing allows brands to be more efficient with their money: this platform is less costly than traditional media advertising. NARS Cosmetics’ most recent social media campaign in 2015 is an example of the potential of these campaigns to create online buzz. NARS asked its US and UK Twitter followers to tweet about the brand’s latest collaboration with designer Christopher Kane using the hashtag #NARSChristopherKaneUS and #NARSChristopherKaneUK.

Further, the report states that counterfeit products have a significant negative impact on brand image and the revenue of the well-established players that they imitate.

Companies Mentioned

L’Oréal, Estee Lauder, P&G, Shiseido, Avon, Coty, COLOROX, CHANEL, LVHM, Markwins Beauty, Revlon, Stargazer, Unilever, Yves Rocher.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Segmentation of global makeup market 2014
      • Table Segmentation of global lip makeup market 2014
    • Market size and forecast
      • Table Global lipstick market 2014-2019 ($ billions)
      • Table Global lipstick market: Preferred sales venues 2014
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global lipstick market segmentation by geography
      • Table Segmentation of global lipstick market by geography 2014
    • Americas
    • APAC
    • Europe
    • MEA
  • Top five leading countries
    • Table Top five leading countries
    • Lipstick market in US
      • Table Lipstick market in US 2014-2019 ($ billions)
    • Lipstick market in China
      • Table Lipstick market in China 2014-2019 ($ billions)
    • Lipstick market in Brazil
      • Table Lipstick market in Brazil 2014-2019 ($ millions)
    • Lipstick market in Japan
      • Table Lipstick market in Japan 2014-2019 ($ millions)
    • Lipstick market in Germany
      • Table Lipstick market in Germany 2014-2019 ($ millions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • Avon
      • Table Avon: Business segmentation by revenue 2014
      • Table Avon: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Avon: Geographical segmentation by revenue 2014
    • Chanel
      • Table Chanel: Business segmentation
    • Coty
      • Table Coty: Business/product segmentation 2014
      • Table Coty: Business/product segmentation by revenue 2014
      • Table Coty: Geographical segmentation by revenue 2014
    • Estée Lauder
      • Table Estée Lauder: Product segmentation by revenue 2014
      • Table Estée Lauder: Product segmentation by revenue 2013 and 2014 ($ billions)
      • Table Estée Lauder: Geographical segmentation by revenue 2014
    • Kao
      • Table Kao: Business segmentation by revenue 2014
      • Table Kao: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Kao: Geographical segmentation by revenue 2014
    • LVMH
      • Table LVMH: Business segmentation by revenue 2014
      • Table LVMH: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table LVMH: Geographical segmentation by revenue 2014
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2014
      • Table L'Oréal: Geographical segmentation by revenue 2014
    • Procter & Gamble
      • Table Procter & Gamble: Business segmentation by revenue 2015
      • Table Procter & Gamble: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Procter & Gamble: Geographical segmentation by revenue 2015
    • Shiseido
      • Table Shiseido: Business segmentation by revenue 2015
      • Table Shiseido: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Shiseido: Geographical segmentation by revenue 2015
  • Appendix
    • List of abbreviations
  • Explore Technavio

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