Global Licensed Sports Merchandise Market 2022-2026

Global Licensed Sports Merchandise Market 2022-2026

Technavio has been monitoring the licensed sports merchandise market and it is poised to grow by $ 6.11 bn during 2022-2026, accelerating at a CAGR of 4.02% during the forecast period. Our report on the licensed sports merchandise market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by design and material innovations leading to product premiumization, the high influence of celebrity endorsements on customer purchase decisions, and increased awareness of fitness activities.

The licensed sports merchandise market analysis includes the product, end-user, and distribution channel segments and geographic landscape.

Technavio's licensed sports merchandise market is segmented as below:

By Product

  • apparel and footwear
  • accessories and gifts
  • toys and games
  • others
By End-user
  • men
  • women
  • children
By Distribution Channel
  • offline
  • online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • the Middle East and Africa
This study identifies the increasing popularity of athleisure as one of the prime reasons driving the licensed sports merchandise market growth during the next few years. Also, customization of sports merchandise and expansion of the distribution network will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the licensed sports merchandise market covers the following areas:
  • Licensed sports merchandise market sizing
  • Licensed sports merchandise market forecast
  • Licensed sports merchandise market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading licensed sports merchandise market vendors that include Adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., eBay Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., hummel AS, Li Ning Co. Ltd., New Era Cap Co. Inc., Nike Inc, PRADA Group, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Under Armour Inc., and VF Corp. Also, the licensed sports merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of critical parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2021-2026 (%)
      • Table Data Table on Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Apparel and footwear - Market size and forecast 2021- 2026
      • Table Chart on Apparel and footwear - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Apparel and footwear - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Apparel and footwear - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Apparel and footwear - Year-over-year growth 2021-2026 (%)
    • Accessories and gifts - Market size and forecast 2021- 2026
      • Table Chart on Accessories and gifts - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Accessories and gifts - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Accessories and gifts - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Accessories and gifts - Year-over-year growth 2021-2026 (%)
    • Toys and games - Market size and forecast 2021-2026
      • Table Chart on Toys and games - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Toys and games - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Toys and games - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Toys and games - Year-over-year growth 2021-2026 (%)
    • Others - Market size and forecast 2021-2026
      • Table Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Others - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2021-2026 (%)
      • Table Data Table on End-user - Market share 2021-2026 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Men - Market size and forecast 2021-2026
      • Table Chart on Men - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Men - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Men - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Men - Year-over-year growth 2021-2026 (%)
    • Women - Market size and forecast 2021-2026
      • Table Chart on Women - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Women - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Women - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Women - Year-over-year growth 2021-2026 (%)
    • Children - Market size and forecast 2021-2026
      • Table Chart on Children - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Children - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Children - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Children - Year-over-year growth 2021-2026 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • Canada - Market size and forecast 2021-2026
      • Table Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Design and material innovations leading to product premiumization
      • High influence of celebrity endorsements on customer purchase decisions
      • Increased awareness of fitness activities
    • Market challenges
      • Increasing competition from unorganized sectors
      • Environmental impact of production of sports merchandise
      • Stringent government regulations for procurement of leather
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Increasing popularity of athleisure
      • Customization of sports merchandise
      • Expansion of distribution network
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • adidas AG
      • Table adidas AG - Overview
      • Table adidas AG - Business segments
      • Table adidas AG - Key news
      • Table adidas AG - Key offerings
      • Table adidas AG - Segment focus
    • ANTA Sports Products Ltd.
      • Table ANTA Sports Products Ltd. - Overview
      • Table ANTA Sports Products Ltd. - Business segments
      • Table ANTA Sports Products Ltd. - Key news
      • Table ANTA Sports Products Ltd. - Key offerings
      • Table ANTA Sports Products Ltd. - Segment focus
    • Boardriders Inc.
      • Table Boardriders Inc. - Overview
      • Table Boardriders Inc. - Product / Service
      • Table Boardriders Inc. - Key offerings
    • Columbia Sportswear Co.
      • Table Columbia Sportswear Co. - Overview
      • Table Columbia Sportswear Co. - Business segments
      • Table Columbia Sportswear Co. - Key news
      • Table Columbia Sportswear Co. - Key offerings
      • Table Columbia Sportswear Co. - Segment focus
    • DICKS Sporting Goods Inc.
      • Table DICKS Sporting Goods Inc. - Overview
      • Table DICKS Sporting Goods Inc. - Product / Service
      • Table DICKS Sporting Goods Inc. - Key offerings
    • eBay Inc.
      • Table eBay Inc. - Overview
      • Table eBay Inc. - Business segments
      • Table eBay Inc. - Key news
      • Table eBay Inc. - Key offerings
    • Fanatics Inc.
      • Table Fanatics Inc. - Overview
      • Table Fanatics Inc. - Product / Service
      • Table Fanatics Inc. - Key offerings
    • G III Apparel Group Ltd.
      • Table G III Apparel Group Ltd. - Overview
      • Table G III Apparel Group Ltd. - Product / Service
      • Table G III Apparel Group Ltd. - Key offerings
    • Hanesbrands Inc.
      • Table Hanesbrands Inc. - Overview
      • Table Hanesbrands Inc. - Business segments
      • Table Hanesbrands Inc. - Key offerings
      • Table Hanesbrands Inc. - Segment focus
    • Li Ning Co. Ltd.
      • Table Li Ning Co. Ltd. - Overview
      • Table Li Ning Co. Ltd. - Product / Service
      • Table Li Ning Co. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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