Global Licensed Sports Merchandise Market 2020-2024

Global Licensed Sports Merchandise Market 2020-2024

Technavio has been monitoring the licensed sports merchandise market and it is poised to grow by $ 1.28 bn during 2020-2024 progressing at a CAGR of 1% during the forecast period. Our reports on licensed sports merchandise market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the design and material innovations leading to product premiumization and high influence of celebrity endorsements on customer purchase decisions.

The licensed sports merchandise market analysis includes product segment and geographical landscape.

Technavio's licensed sports merchandise market is segmented as below:

By Product

  • Apparel and footwear
  • Accessories and gifts
  • Toys and games
  • Others
By Geographic Landscapes
  • North America
  • Europe
  • APAC
  • South America
  • MEA
This study identifies the increased awareness about fitness activities as one of the prime reasons driving the licensed sports merchandise market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our licensed sports merchandise market covers the following areas:
  • Licensed sports merchandise market sizing
  • Licensed sports merchandise market forecast
  • Licensed sports merchandise market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading licensed sports merchandise market vendors that include adidas AG, Columbia Sportswear Co., G-III Apparel Group Ltd., Hanesbrands Inc., Kynetic, Nike Inc., PRADA Group, PUMA SE, and Under Armour Inc.. Also, the licensed sports merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Parent market
        • Table Parent market
        • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis for apparel, accessories, and luxury goods market
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Service
      • Support activities
      • Innovation
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Apparel and footwear - Market size and forecast 2019-2024
      • Table Apparel and footwear - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by apparel and footwear, exclusive of COVID-19 impact
      • Table Apparel and footwear - Year-over-year growth 2019-2024 (%)
    • Accessories and gifts - Market size and forecast 2019-2024
      • Table Accessories and gifts - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by accessories and gifts, exclusive of COVID-19 impact
      • Table Accessories and gifts - Year-over-year growth 2019-2024 (%)
    • Toys and games - Market size and forecast 2019- 2024
      • Table Toys and games - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by toys and games, exclusive of COVID-19 impact
      • Table Toys and games - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by others, exclusive of COVID-19 impact
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by End-user
    • Market segments
      • Table End-user - Market share 2019-2024 (%)
    • Comparison by End-user
      • Table Comparison by End-user
    • Men - Market size and forecast 2019-2024
      • Table Men - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by men, exclusive of COVID-19 impact
      • Table Men - Year-over-year growth 2019-2024 (%)
    • Women - Market size and forecast 2019-2024
      • Table Women - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by women, exclusive of COVID-19 impact
      • Table Women - Year-over-year growth 2019-2024 (%)
    • Children - Market size and forecast 2019-2024
      • Table Children - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by children, exclusive of COVID-19 impact
      • Table Children - Year-over-year growth 2019-2024 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by offline, exclusive of COVID-19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on offline distribution channel
        • Table Offline - Year-over-year growth 2019-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ million)
      • Table Global licensed sports merchandise market 2019-2024 ($ million) by online, exclusive of COVID-19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on online distribution channel
        • Table Online - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table Licensed sports merchandise market in North America 2019-2024 ($ million), exclusive of COVID-19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on market in North America
        • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table Licensed sports merchandise market in Europe 2019-2024 ($ million), exclusive of COVID-19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on market in Europe
        • Table Europe - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table Licensed sports merchandise market in APAC 2019-2024 ($ million), exclusive of COVID-19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on market in APAC
        • Table APAC - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table Licensed sports merchandise market in South America 2019-2024 ($ million), exclusive of COVID-19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on market in South America
        • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ million)
      • Table Licensed sports merchandise market in MEA 2019-2024 ($ million), exclusive of COVID-19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on market in MEA
        • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Design and material innovations leading to product premiumization
      • High influence of celebrity endorsements on customer purchase decisions
      • Increased awareness about fitness activities
    • Market challenges
      • Increasing competition from unorganized sector
      • Environmental impact of production of sports merchandise
      • Stringent government regulations for procurement of leather
        • Table Impact of drivers and challenges
    • Market trends
      • Increasing popularity of athleisure
      • Customization of sports merchandise
      • Expansion of distribution network
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • adidas AG
      • Table adidas AG - Overview
      • Table adidas AG - Business segments
      • Table adidas AG - Key news
      • Table adidas AG - Key offerings
      • Table adidas AG - Segment focus
    • Columbia Sportswear Co.
      • Table Columbia Sportswear Co. - Overview
      • Table Columbia Sportswear Co. - Business segments
      • Table Columbia Sportswear Co. - Key news
      • Table Columbia Sportswear Co. - Key offerings
      • Table Columbia Sportswear Co. - Segment focus
    • DICK'S Sporting Goods Inc.
      • Table DICK'S Sporting Goods Inc. - Overview
      • Table DICK'S Sporting Goods Inc. - Business segments
      • Table DICK'S Sporting Goods Inc. - Key news
      • Table DICK'S Sporting Goods Inc. - Key offerings
    • G-III Apparel Group Ltd.
      • Table G-III Apparel Group Ltd. - Overview
      • Table G-III Apparel Group Ltd. - Business segments
      • Table G-III Apparel Group Ltd. - Key news
      • Table G-III Apparel Group Ltd. - Key offerings
      • Table G-III Apparel Group Ltd. - Segment focus
    • Hanesbrands Inc.
      • Table Hanesbrands Inc. - Overview
      • Table Hanesbrands Inc. - Business segments
      • Table Hanesbrands Inc. - Key news
      • Table Hanesbrands Inc. - Key offerings
      • Table Hanesbrands Inc. - Segment focus
    • Kynetic
      • Table Kynetic - Overview
      • Table Kynetic - Business segments
      • Table Kynetic - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Key news
      • Table Nike Inc. - Key offerings
      • Table Nike Inc. - Segment focus
    • PRADA Group
      • Table PRADA Group - Overview
      • Table PRADA Group - Business segments
      • Table PRADA Group - Key news
      • Table PRADA Group - Key offerings
    • PUMA SE
      • Table PUMA SE - Overview
      • Table PUMA SE - Business segments
      • Table PUMA SE - Key news
      • Table PUMA SE - Key offerings
      • Table PUMA SE - Segment focus
    • Under Armour Inc.
      • Table Under Armour Inc. - Overview
      • Table Under Armour Inc. - Business segments
      • Table Under Armour Inc. - Key news
      • Table Under Armour Inc. - Key offerings
      • Table Under Armour Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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