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Global Licensed Sports Merchandise Market 2018-2022

Global Licensed Sports Merchandise Market 2018-2022

About Licensed Sports Merchandise

The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities such as aerobics, swimming, running, and yoga. The increased participation of women in sports activities is another driving factor for the high demand licensed sporting merchandise. Based on the product the market can be segmented into the following:

  • Apparel and footwear
  • Accessories and gifts
  • Toys and games
  • Others
Technavio’s analysts forecast the global licensed sports merchandise market to grow at a CAGR of 3.76% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global licensed sports merchandise market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of licensed sports merchandise.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
Technavio's report, Global Licensed Sports Merchandise Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • G-III Apparel Group
  • Fanatics
  • Adidas
  • Under Armour
Other prominent vendors
  • ANTA
  • Columbia Sportswear
  • DICK’s Sporting Goods
  • eBay Enterprise
  • Everlast Worldwide
  • Hanesbrands
  • Knights Apparel
  • Li Ning
  • Newell Brands
  • New Era Cap
  • Prada
  • Puma
  • Quicksilver
  • VF Corporation
Market driver
  • Increase in fitness activities
  • For a full, detailed list, view our report
Market trend
  • 3D printing gaining traction in sports merchandise industry
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Licensed Sports Merchandise Market 2018-2022

Technavio recognizes the following companies as the key players in the global licensed sports merchandise market: G-III Apparel Group, Fanatics, Adidas, and Under Armour.

Other Prominent Vendors in the market are: ANTA, Columbia Sportswear, DICK’s Sporting Goods, eBay Enterprise, Everlast Worldwide, Hanesbrands, Knights Apparel, Li Ning, Newell Brands, New Era Cap, Prada, Puma, Quicksilver, and VF Corporation.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is 3D printing gaining traction in sports merchandise industry. 3D printing is an immensely popular technology and has a wide impact on several industries. The increased use of 3D printing technology is transforming the process of traditional manufacturing across various industries. It produces fully customizable products that are digitally designed. The usage of 3D printing is cost effective as it eliminates several expenses such as the use of multiple machines and human labor. In the sports industry, most of the manufacturing o9f consumer products fall under the category of a sports good and equipment. In recent times, 3D printing is regarded as a beneficial innovation for sports brands and equipment.”

According to the report, one of the major drivers for this market is Increase in fitness activities. Active participation in the fitness activities is seen across the world over the years by numerous individuals to improve their fitness levels. Activities such as camping and outdoor activities are gaining increased popularity which has raised the spending on sports merchandise like sports equipment, clothes, and footwear. Also, the market is also witnessing the launch of licensed merchandise by different sports players. The Indian cricketer Virat Kohli already launched the brand WROGN for fashion and sports enthusiasts in the country. Such strategies increase the sales of the licensed sports merchandise, which in turn, will drive the growth of the market during the forecast period.

Companies Mentioned

G-III Apparel Group, Fanatics, Adidas, Under Armour, ANTA, Columbia Sportswear, DICK’s Sporting Goods, eBay Enterprise, Everlast Worldwide, Hanesbrands, Knights Apparel, Li Ning, Newell Brands, New Era Cap, Prada, Puma, Quicksilver, and VF Corporation.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market ecosystem
      • Table Global licensed merchandise market 2017
      • Table Global licensed merchandise market segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Global licensed sports merchandise market 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast
      • Table Global licensed sports merchandise market - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2022
  • Market segmentation by product
    • Global licensed sports merchandise market by product
      • Table Global licensed sports merchandise market by product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global licensed sports merchandising market by apparel and footwear
      • Table Global licensed sports merchandise market by apparel and footwear - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market by apparel and footwear - Year-over-year growth 2018-2022 (%)
    • Global licensed sports merchandising market by accessories and gifts
      • Table Global licensed sports merchandise market by accessories and gifts - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market by accessories and gifts - Year-over-year growth 2018-2022 (%)
    • Global licensed sports merchandise market by toys and games
      • Table Global licensed sports merchandise market by toys and games - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market by toys and games - Year-over-year growth 2018-2022 (%)
    • Global licensed sports merchandising market by others
      • Table Global licensed sports merchandise market by others - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market by others - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Market segmentation by distribution channel
    • Global licensed sports merchandise market by distribution channel
      • Table Global licensed sports merchandise market by distribution channel - Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Global licensed sports merchandise market by offline distribution channel
      • Table Global licensed sports merchandise market by offline distribution channel - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market by offline distribution channel - Year-overyear growth 2018-2022 (%)
    • Global licensed sports merchandise market by online distribution channel
      • Table Global licensed sports merchandise market by online distribution channel - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market by online distribution channel - Year-overyear growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by end-user
    • Global licensed sports merchandise market by end-user
      • Table Global licensed sports merchandise market by end-user - Market share 2017-2022 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Global licensed sports merchandise market for men
      • Table Global licensed sports merchandise market for men - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market for men - Year-over-year growth 2018-2022 (%)
    • Global licensed sports merchandise market for women
      • Table Global licensed sports merchandise market for women - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market for women - Year-over-year growth 2018-2022 (%)
    • Global licensed sports merchandise market by children
      • Table Global licensed sports merchandise market for children - Market size and forecast 2017-2022 ($ billions)
      • Table Global licensed sports merchandise market for children - Year-over-year growth 2018-2022 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Regional landscape
    • Global licensed sports merchandise market by geography
      • Table Global licensed sports merchandise market by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Licensed sports merchandise market in Americas
      • Table Americas - Market size and forecast 2017-2022 ($ billions)
      • Table Americas - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • Licensed sports merchandise market in EMEA
      • Table EMEA - Market size and forecast 2017-2022 ($ billions)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • Licensed sports merchandise market in APAC
      • Table APAC - Market size and forecast 2017-2022 ($ billions)
      • Table APAC - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Physical activity participation growth (%)
    • Market challenges
  • Market trends
    • Growing popularity of fantasy sports
    • 3D printing gaining traction in sports merchandise industry
    • Emergence of smart clothing
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • G-III Apparel Group
      • Table G-III Apparel Group overview
      • Table G-III Apparel Group - Business divisions
      • Table G-III Apparel Group - Organizational developments
      • Table G-III Apparel Group - Geographic focus
      • Table G-III Apparel Group - Segment focus
    • Fanatics
      • Table Fanatics overview
      • Table Fanatics - Organizational developments
      • Table Fanatics - Geographic focus
      • Table Fanatic - Segment focus
      • Table Fanatics - Key offerings
    • adidas
      • Table adidas overview
      • Table adidas - Organizational developments
      • Table adidas - Geographic focus
      • Table adidas - Segment focus
      • Table adidas - Key offerings
    • Nike
      • Table Nike overview
      • Table Nike - Organizational developments
      • Table Nike - Geographic focus
      • Table Nike - Segment focus
      • Table Nike - Key offerings
    • Under Armour
      • Table Under Armour overview
      • Table Under Armour - Business segments
      • Table Under Armour - Organizational developments
      • Table Under Armour - Geographic focus
      • Table Under Armour - Segment focus
      • Table Under Armour - Key offerings
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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