Global Licensed Sports Merchandise Market 2018-2022
About Licensed Sports Merchandise
The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities such as aerobics, swimming, running, and yoga. The increased participation of women in sports activities is another driving factor for the high demand licensed sporting merchandise. Based on the product the market can be segmented into the following:
Technavio Announces the Publication of its Research Report – Global Licensed Sports Merchandise Market 2018-2022
Technavio recognizes the following companies as the key players in the global licensed sports merchandise market: G-III Apparel Group, Fanatics, Adidas, and Under Armour.
Other Prominent Vendors in the market are: ANTA, Columbia Sportswear, DICK’s Sporting Goods, eBay Enterprise, Everlast Worldwide, Hanesbrands, Knights Apparel, Li Ning, Newell Brands, New Era Cap, Prada, Puma, Quicksilver, and VF Corporation.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is 3D printing gaining traction in sports merchandise industry. 3D printing is an immensely popular technology and has a wide impact on several industries. The increased use of 3D printing technology is transforming the process of traditional manufacturing across various industries. It produces fully customizable products that are digitally designed. The usage of 3D printing is cost effective as it eliminates several expenses such as the use of multiple machines and human labor. In the sports industry, most of the manufacturing o9f consumer products fall under the category of a sports good and equipment. In recent times, 3D printing is regarded as a beneficial innovation for sports brands and equipment.”
According to the report, one of the major drivers for this market is Increase in fitness activities. Active participation in the fitness activities is seen across the world over the years by numerous individuals to improve their fitness levels. Activities such as camping and outdoor activities are gaining increased popularity which has raised the spending on sports merchandise like sports equipment, clothes, and footwear. Also, the market is also witnessing the launch of licensed merchandise by different sports players. The Indian cricketer Virat Kohli already launched the brand WROGN for fashion and sports enthusiasts in the country. Such strategies increase the sales of the licensed sports merchandise, which in turn, will drive the growth of the market during the forecast period.
G-III Apparel Group, Fanatics, Adidas, Under Armour, ANTA, Columbia Sportswear, DICK’s Sporting Goods, eBay Enterprise, Everlast Worldwide, Hanesbrands, Knights Apparel, Li Ning, Newell Brands, New Era Cap, Prada, Puma, Quicksilver, and VF Corporation.