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Global Licensed Merchandise Market 2017-2021

Global Licensed Merchandise Market 2017-2021

About Licensed Merchandise

Licensing is the process of buying a copyrighted or trademarked property such as name, logo, character, or any other element. It involves two parties, a licensor and a licensee. The licensor owns the property and the licensee buys the license. The use of copyrighted or trademarked property is subjected to certain terms and conditions agreed upon by both the parties. Licensed merchandise refers to the merchandise manufacturers licensing the right to use the name and likeness of artists on the merchandise they produce. They also work together with artists to design and come up with items to sell on the road or at the venue.

Technavio’s analysts forecast the global licensed merchandise market to grow at a CAGR of 4.37% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global licensed merchandise market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Licensed Merchandise Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Fanatics
  • G-III Apparel Group
  • Hasbro
  • NBCUniversal Media
  • The Walt Disney Company
  • Warner Bros. Consumer Products
Other prominent vendors
  • Adidas
  • Bioworld
  • Cartoon Network
  • Columbia Sportswear
  • DreamWorks Animations
  • Discovery Consumer Products
  • Entertainment One
  • Everlast Worldwide
  • Hanesbrands
  • Knights Apparel
  • Mattel
  • Nike
  • Prada
  • Puma
  • Rainbow
  • Ralph Lauren
  • Reebok
  • Sanrio
  • Twentieth Century Fox Consumer Products
  • Under Armour
Market driver
  • High viewership of movies and TV shows
  • For a full, detailed list, view our report
Market challenge
  • Seasonal merchandise sales
  • For a full, detailed list, view our report
Market trend
  • Rising importance of global box office
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Licensed Merchandise Market 2017-2021

Technavio recognizes the following companies as the key players in the global licensed merchandise market: Fanatics, G-III Apparel Group, Hasbro, NBCUniversal Media, The Walt Disney Company, and Warner Bros. Consumer Products.

Other Prominent Vendors in the market are: Adidas, Bioworld, Cartoon Network, Columbia Sportswear, DreamWorks Animations, Discovery Consumer Products, Entertainment One, Everlast Worldwide, Hanesbrands, Knights Apparel, Mattel, Nike, Prada, Puma, Rainbow, Ralph Lauren, Reebok, Sanrio, Twentieth Century Fox Consumer Products, and Under Armour.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising importance of global box office. The box office market is currently observing a rise in importance of the international box office as compared with the local or regional box office. Films are now targeted to cater the international audience.”

According to the report, one driver in the market is high viewership of movies and TV shows. The fame of movie franchises such as James Bond, Star Wars, and Marvel are accelerating the growth of the licensed merchandise market. Blockbusters like Frozen, Star Wars, Despicable Me, and Batman vs. Superman: Dawn of Justice have generated more than $100 billion in retail sales. Many specialty stores also focus on TV shows such as Game of Thrones, Penny Dreadful, Breaking Bad, Big Bang Theory, and Friends.

Further, the report states that one challenge in the market is seasonal merchandise sales. There are a large number of movie and TV characters and properties that are short-lived. Manufacturers and licensors register sales around the release of a movie or TV program, owing to the novelty of the characters and properties. With the passage of time, these characters and properties start disappearing from consumers’ mind as well as retail shelves. This leads to the accumulation of dead stocks with retailers. To overcome this situation, retailers usually opt for blockbuster and evergreen merchandises.

Companies Mentioned

Fanatics, G-III Apparel Group, Hasbro, NBCUniversal Media, The Walt Disney Company, Warner Bros. Consumer Products, Adidas, Bioworld, Cartoon Network, Columbia Sportswear, DreamWorks Animations, Discovery Consumer Products, Entertainment One, Everlast Worldwide, Hanesbrands, Knights Apparel, Mattel, Nike, Prada, Puma, Rainbow, Ralph Lauren, Reebok, Sanrio, Twentieth Century Fox Consumer Products, and Under Armour.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Overview of global licensed merchandise market
    • Global licensed merchandise market
      • Table Global licensed merchandise market 2016-2021 ($ billions)
      • Table Global licensed merchandise market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by category
    • Global licensed merchandise market by category
      • Table Global licensed merchandise market by category 2016-2021 (% revenue)
    • Global licensed merchandise market by entertainment
      • Table Global licensed merchandise market by entertainment 2016-2021 ($ billions)
    • Global licensed merchandise market by corporate trademarks
      • Table Global licensed merchandise market by corporate trademarks 2016-2021 ($ billions)
    • Global licensed merchandise market by fashion
      • Table Global licensed merchandise market by fashion 2016-2021 ($ billions)
    • Global licensed merchandise market by sports
      • Table Global licensed merchandise market by sports 2016-2021 ($ billions)
    • Global licensed merchandise market by others
      • Table Global licensed merchandise market by others 2016-2021 ($ billions)
  • Market segmentation by product type
    • Global licensed merchandise market by product type
      • Table Global licensed merchandise market by product type 2016-2021 (% revenue)
    • Global licensed merchandise market by apparels
      • Table Global licensed merchandise market by apparels 2016-2021 ($ billions)
    • Global licensed merchandise market by toys
      • Table Global licensed merchandise market by toys 2016-2021 ($ billions)
    • Global licensed merchandise market by accessories
      • Table Global licensed merchandise market by accessories 2016-2021 ($ billions)
    • Global licensed merchandise market by video games
      • Table Global licensed merchandise market by video games 2016-2021 ($ billions)
    • Global licensed merchandise market by home décor
      • Table Global licensed merchandise market by home décor 2016-2021 ($ billions)
    • Global licensed merchandise market by others
      • Table Global licensed merchandise market by others 2016-2021 ($ billions)
  • Buying criteria
    • Table Buying criteria of licensed merchandise
  • Geographical segmentation
    • Global licensed merchandise market by geography
      • Table Global licensed merchandise market by geography 2016-2021 (% revenue)
      • Table Revenue comparison of global licensed merchandise market by geography ($billions)
      • Table CAGR comparison of global licensed merchandise market by geography ($ billions)
    • Licensed merchandise market in Americas
      • Table Licensed merchandise market in Americas 2016-2021 ($ billions)
    • Licensed merchandise market in EMEA
      • Table Licensed merchandise market in EMEA 2016-2021 ($ billions)
    • Licensed merchandise market in APAC
      • Table Licensed merchandise market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • Global licensed merchandise market by key leading countries
      • Table Key leading countries in global licensed merchandise market (% revenue)
    • US
      • Table Licensed merchandise market in US 2016-2021 ($ billions)
    • UK
      • Table Licensed merchandise market in UK 2016-2021 ($ billions)
    • Japan
      • Table Licensed merchandise market in Japan 2016-2021 ($ billions)
    • Germany
      • Table Licensed merchandise market in Germany 2016-2021 ($ billions)
    • Canada
      • Table Licensed merchandise market in Canada 2016-2021 ($ billions)
    • China
      • Table Licensed merchandise market in China 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Key leading vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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