Global Lemonade Drinks Market 2017-2021
About Lemonade Drinks
Lemonade drinks are the drinks manufactured using lemon or lemon concentrates as the major ingredient. These flavors are commonly found in soft drinks, juices, and others. Apart from lemon, lemonade drinks are also manufactured in different flavors like raspberry, strawberry, and others. Also, the increase in health and wellness trend among consumers and the increase in the demand for natural beverages will thrust the demand for lemonade drinks during the forecast period.
Technavio’s analysts forecast the global lemonade drinks market to grow at a CAGR of 6.43% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global lemonade drinks market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Lemonade Drinks Market 2017-2021
Technavio recognizes the following companies as the key players in the global lemonade drinks market: Britvic, THE COCA-COLA COMPANY, Dr Pepper Snapple, and PepsiCo.
Other Prominent Vendors in the market are: AriZona Beverages, Bisleri International, Hydro One Beverages, The Kraft Heinz Company, Newman's Own, Old Orchard Brands, Parle Agro, PRAIRIE FARMS DAIRY, Sunny Delight Beverages, Tampico Beverages, Turkey Hill Dairy, and White Rock Beverages.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is packaging innovations. Packaging innovations are mainly centered on providing consumer convenience for on-the-go usage. For example, Britvic, a leading soft drinks player in the UK, launched a carbonated soft drink in a plastic aerosol format under the brand name Turbo Tango. The nitro-fueled aerosol technology provides a rich foamy blast of orange fruit in the juice.”
According to the report, one driver in the market is innovative marketing strategies. The companies in the soft drink market are facing severe competition due to a decline in carbonated soft drinks sales. To sustain in this difficult situation and to distinguish themselves from competitors, many companies are coming with innovative marketing, advertising, and branding strategies. This is a key driver of the global lemonade drinks market. The companies are continuously investing in branding segment. In April 2015, PepsiCo entered a marketing partnership with National Basket Ball Association (NBA), which is the most popular game in North America, and is gaining popularity in China.
Further, the report states that one challenge in the market is environmental concerns. Another big challenge faced by the lemonade drinks market is the growing environmental concerns. The successful recycling of the used drink packs is a global challenge for soft drink players. Although, glass and aluminum are easy to recycle, plastic PET bottles are tough to recycle. On an average, approximately 55% of the soft drinks are packed in plastic PET bottles, which can cause environmental harm. Most of the plastics are non-biodegradable.
Britvic, THE COCA-COLA COMPANY, Dr Pepper Snapple, PepsiCo, AriZona Beverages, Bisleri International, Hydro One Beverages, The Kraft Heinz Company, Newman's Own, Old Orchard Brands, Parle Agro, PRAIRIE FARMS DAIRY, Sunny Delight Beverages, Tampico Beverages, Turkey Hill Dairy, and White Rock Beverages.