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Global Laundry and Dishwashing Detergent Market 2017-2021

About Laundry and Dishwashing Detergent

  • A detergent is a mixture of surfactants, phosphates, and enzymes used for removing dirt and stains. The global home care market is driven by a rise in industrial and manufacturing sectors, greater purchasing power of consumers, improved standard of living, and an increase in urban population. The market growth is hindered by the economic recession in some countries.


  • Technavio’s analysts forecast the global laundry and dishwashing detergent market to grow at a CAGR of 4.46% during the period 2017-2021.

    Covered in this report

    The report covers the present scenario and the growth prospects of the global laundry and dishwashing detergent market for 2017-2021. To calculate the market size, the report considers the retail value sales of laundry and dishwashing detergents.

    The market is divided into the following segments based on geography:
    • APAC
    • Europe
    • North America
    • ROW
    Technavio's report, Global Laundry and Dishwashing Detergent Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key vendors
    • Colgate-Palmolive
    • Henkel
    • P&G
    • Reckitt Benckiser
    • Unilever
    Other prominent vendors
    • Bombril
    • Church & Dwight
    • Clorox Company
    • Godrej Consumer Products
    • Kao Corporation
    • McBride
    • Rohit Surfactants
    • Saraya Goodmaid Chemicals
    • SC Johnson & Son
    • Seventh Generation
    Market driver
    • Evolution of buying patterns with hectic lifestyles
    • For a full, detailed list, view our report
    Market challenge
    • Continuous innovation of products by vendors
    • For a full, detailed list, view our report
    Market trend
    • Eco-friendly and sustainable products
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What will the market size be in 2021 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?


    • Executive summary
    • Scope of the report
    • Research Methodology
    • Introduction
      • Market outline
        • Table Comparison of global home care market with laundry and dishwashing detergentmarket 2016 ($ billions)
    • Market landscape
      • Market overview
      • Market size and forecast
        • Table Global laundry and dishwashing detergent market 2016-2021 ($ billions)
      • Five forces analysis
        • Table Five forces analysis
    • Market segmentation by product
      • Global laundry and dishwashing detergent market by product
        • Table Global laundry and dishwashing detergent market: Segmentation by product 2016and 2021 (% share of revenue)
        • Table Global laundry and dishwashing detergent market: Segmentation by product 2016-2021 ($ billions)
      • Global laundry detergent market
        • Table Global laundry detergent market 2016-2021 ($ billions)
      • Global dishwashing detergent market
        • Table Global dishwashing detergent market 2016-2021 ($ billions)
    • Market segmentation by distribution channel
      • Global laundry and dishwashing detergent market by distribution channel
        • Table Global laundry and dishwashing detergent market: Segmentation by distributionchannel 2016 (% share of revenue)
        • Table Global laundry and dishwashing detergent market by offline distribution channel (%share of revenue)
    • Geographical segmentation
      • Global laundry and dishwashing detergent market by geography
        • Table Global laundry and dishwashing detergent market: Segmentation by geography2016 and 2021 (% share of revenue)
        • Table Global laundry and dishwashing detergent market: Segmentation by geography2016-2021 ($ billions)
      • Laundry and dishwashing detergent market in APAC
        • Table Laundry and dishwashing detergent market in APAC 2016-2021 ($ billions)
      • Laundry and dishwashing detergent market in Europe
        • Table Laundry and dishwashing detergent market in Europe 2016-2021 ($ billions)
      • Laundry and dishwashing detergent market in Americas
        • Table Laundry and dishwashing detergent market in Americas 2016-2021 ($ billions)
      • Laundry and dishwashing detergent market in MEA
        • Table Laundry and dishwashing detergent market in MEA 2016-2021 ($ billions)
    • Key leading countries
      • Table Key leading countries 2016 (% share of revenue)
      • US
      • China
      • Japan
      • Germany
      • UK
    • Decision framework
    • Drivers and challenges
      • Market drivers
      • Market challenges
    • Market trends
      • Eco-friendly and sustainable products
      • Rising demand for automatic dishwashing tablets
      • Introduction of regional brands
    • Vendor landscape
      • Competitive scenario
      • Key competitive strategies
      • Comparative analysis of key vendors
        • Table Net sales growth comparison 2015-2016 (%)
        • Table Operating margin comparison 2016 (% of net sales)
        • Table Geographical analysis of key vendors 2016
      • Other prominent vendors
        • Table Other prominent vendors of global laundry and dishwashing detergent market
    • Key vendor analysis
      • Colgate-Palmolive
        • Table Colgate-Palmolive: Business segmentation by services 2016 (% share of revenue)
        • Table Colgate-Palmolive: Business segmentation by region 2016 (% share of revenue)
        • Table Product offerings of Johnson & Johnson
      • Henkel
        • Table Henkel: Business segmentation by revenue 2016 (% share of revenue)
        • Table Geographical segmentation by revenue 2016 (% share of revenue)
        • Table Product offerings of Henkel
        • Table Recent developments of Henkel
      • P&G
        • Table P&G: Business segmentation 2016 (% share of revenue)
        • Table P&G: Geographical segmentation 2016 (% share of revenue)
        • Table Product offerings of P&G
      • Reckitt Benckiser
        • Table Reckitt Benckiser: Business segmentation 2016 (% share of revenue)
        • Table Reckitt Benckiser: Geographical segmentation 2016 (% share of revenue)
        • Table Reckitt Benckiser: Product offerings
      • Unilever
        • Table Unilever: Business segmentation 2016 (% share of revenue)
        • Table Unilever: Geographical segmentation 2016 (% share)
        • Table Unilever: Product offerings
    • Appendix
      • List of abbreviations
    • Explore Technavio

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