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Global Laundry Care Market 2015-2019

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Table Global laundry care market by product type
    • Market size and forecast by revenue
      • Table Global laundry care market 2014-2019 ($ billions)
    • Market size and forecast by volume
      • Table Global laundry care market 2014-2019 (billions of lb.)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Global laundry care market by product type
      • Table Global laundry care market by product type
  • Market segmentation by Distribution channel
    • Global laundry care market by distribution channel 2014-2019
      • Table Global laundry care market by distribution channel 2014
      • Table Global laundry care market by distribution channel 2019
  • Geographical segmentation
    • Global laundry care market by geography
      • Table Global laundry care market by geography 2014
      • Table Global laundry care market by geography 2019
  • Key leading countries
    • Table Key leading countries 2014
    • China
      • Table Laundry care market in China 2014-2019 ($ billions)
      • Table Per capita expenditure on laundry care products in China 2014-2019 ($)
    • US
      • Table Laundry care market in US 2014-2019 ($ billions)
      • Table Per capita expenditure on laundry care products in US 2014-2019 ($)
    • Brazil
      • Table Laundry care market in Brazil 2014-2019 ($ billions)
      • Table Per capita expenditure on laundry care products in Brazil 2014-2019 ($)
    • UK
      • Table Laundry care market in UK 2014-2019 ($ billions)
      • Table Per capita expenditure on laundry care products in UK 2014-2019 ($)
    • Russia
      • Table Laundry care market in Russia 2014-2019 ($ billions)
      • Table Per capita expenditure on laundry care products in Russia 2014-2019 ($)
    • India
      • Table Laundry care market in India 2014-2019 ($ billions)
      • Table Per capita expenditure on laundry care products in India 2014-2019 ($)
    • Japan
      • Table Laundry care market in Japan 2014-2019 ($ billions)
      • Table Per capita expenditure on laundry care products in Japan 2014-2019 ($)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Market share analysis 2014
      • Table Global laundry care market by vendor 2014
    • Other prominent vendors
  • Key vendor analysis
    • Church & Dwight
      • Table Church & Dwight: Business segmentation by revenue 2014
      • Table Church & Dwight: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table Church & Dwight: Geographical segmentation by revenue 2014
    • Henkel
      • Table Henkel: Business segmentation by revenue 2014
      • Table Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Henkel: Geographical segmentation by revenue 2014
    • Procter & Gamble
      • Table Procter & Gamble: Business segmentation by revenue 2014
      • Table Procter & Gamble: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Procter & Gamble: Geographical segmentation by revenue 2014
    • Clorox
      • Table Clorox: Business segmentation by revenue 2014
      • Table Clorox: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Clorox: Geographical segmentation by revenue 2014
    • Unilever
      • Table Unilever: Business segmentation by revenue 2014
      • Table Unilever: Revenue comparison by business segment 2013 and 2014 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

About laundry cares

Growing awareness about hygiene and healthy living has led to high demand for laundry care items. They are not only used for cleaning clothes but also used to prevent fabrics from being damaged. Increased demand for liquid detergent and fabric softener suggests the growing importance of laundry care products across the world.

Technavio’s analysts forecast the global laundry cares market to grow at a CAGR of 5.0% during 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global laundry care market for 2015-2019. The report provides data on the following segments of the market:

  • Product type: laundry detergent, fabric softener, specialty products, bleach, and fabric protector/static control
  • Distribution channel: hypermarkets and supermarkets, convenience stores, independent grocery stores, and others
  • Geography: APAC, Americas, Europe, and MEA
Technavio's report, Global Laundry Care Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; it also provides an extensive coverage on various end uses of the laundry care products, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key regions
  • Americas
  • APAC
  • Europe
  • MEA
Key vendors
  • Church & Dwight
  • Henkel
  • Procter & Gamble
  • The Clorox
  • Unilever
Other prominent vendors
  • Bombril
  • Colgate-Palmolive
  • Fena
  • Godrej Consumer Products
  • Goodmaid Chemicals
  • Jyothy Laboratories
  • Kao Group
  • LG Household and Healthcare
  • Lion
  • McBride
  • Method Products
  • Nirma
  • Phoenix Brands
  • PZ Cussons (UK)
  • Reckitt Benckiser
  • Rohit Surfactants
  • Safeway
  • Sears Daily Necessities
  • Seventh Generation
  • Spotless Iberia
  • Tesco
  • USA Detergent
  • Wal-Mart Stores
  • Zhejiang Yuanmin Technology
Market driver
  • Growing awareness about health and hygiene
  • For a full, detailed list, view our report
Market challenge
  • Price war among vendors
  • For a full, detailed list, view our report
Market trend
  • Eco-friendly products and green laundry
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space and what is their portfolio matrix?
  • What are the market opportunities and threats faced by the key vendors?
  • What is the competitive landscape as characterized by geography?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Laundry Care Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Laundry Care Market: Procter & Gamble, Unilever, Henkel, Church & Dwight and Clorox

Other Prominent Vendors in the market are: Bombril, Colgate-Palmolive, Jyothy Laboratories, Fena, Godrej, Goodmaid Chemicals, Kao Group, LG, Lion, Method Products, McBride, Nirma, Phoenix, PZ Cussons, Reckitt Benckiser, Rohit Surfactants, Safeway, Sears Daily, Seventh Generation, Spotless Iberia, Tesco, USA Detergent, Wal-Mart, and Zhejiang Yuanmin.

Commenting on the report, an analyst from Technavio’s team said: “The major trends in the global laundry care market include eco-friendly laundry care products and green laundry, the introduction of laundry pods, and the increasing sales of products through organized retail chains.”

According to the report, growing awareness about health and hygiene is one of the major growth drivers in the global laundry care market. Packaging innovations and technological advances, which increase convenience, factor into consumers' decisions to buy particular laundry care products. APAC is witnessing growing demand for fragrance-based laundry care items. This is driving the sales of the laundry care market in the region.

Further, the report states that the global laundry care market is being challenged by environmental issues caused by biodegradation due to the use of detergent. In addition, price wars have also become an issue for manufacturers, impacting how they price their products.



Companies Mentioned

Procter & Gamble, Unilever, Henkel, Church & Dwight, Clorox, Bombril, Colgate-Palmolive, Jyothy Laboratories, Fena, Godrej, Goodmaid Chemicals, Kao Group, LG, Lion, Method Products, McBride, Nirma, Phoenix, PZ Cussons, Reckitt Benckiser, Rohit Surfactants, Safeway, Sears Daily, Seventh Generation, Spotless Iberia, Tesco, USA Detergent, Wal-Mart, Zhejiang Yuanmin.

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