About laundry cares
Growing awareness about hygiene and healthy living has led to high demand for laundry care items. They are not only used for cleaning clothes but also used to prevent fabrics from being damaged. Increased demand for liquid detergent and fabric softener suggests the growing importance of laundry care products across the world.
Technavio’s analysts forecast the global laundry cares market to grow at a CAGR of 5.0% during 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the global laundry care market for 2015-2019. The report provides data on the following segments of the market:
Technavio Announces the Publication of its Research Report – Global Laundry Care Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Laundry Care Market: Procter & Gamble, Unilever, Henkel, Church & Dwight and Clorox
Other Prominent Vendors in the market are: Bombril, Colgate-Palmolive, Jyothy Laboratories, Fena, Godrej, Goodmaid Chemicals, Kao Group, LG, Lion, Method Products, McBride, Nirma, Phoenix, PZ Cussons, Reckitt Benckiser, Rohit Surfactants, Safeway, Sears Daily, Seventh Generation, Spotless Iberia, Tesco, USA Detergent, Wal-Mart, and Zhejiang Yuanmin.
Commenting on the report, an analyst from Technavio’s team said: “The major trends in the global laundry care market include eco-friendly laundry care products and green laundry, the introduction of laundry pods, and the increasing sales of products through organized retail chains.”
According to the report, growing awareness about health and hygiene is one of the major growth drivers in the global laundry care market. Packaging innovations and technological advances, which increase convenience, factor into consumers' decisions to buy particular laundry care products. APAC is witnessing growing demand for fragrance-based laundry care items. This is driving the sales of the laundry care market in the region.
Further, the report states that the global laundry care market is being challenged by environmental issues caused by biodegradation due to the use of detergent. In addition, price wars have also become an issue for manufacturers, impacting how they price their products.
Procter & Gamble, Unilever, Henkel, Church & Dwight, Clorox, Bombril, Colgate-Palmolive, Jyothy Laboratories, Fena, Godrej, Goodmaid Chemicals, Kao Group, LG, Lion, Method Products, McBride, Nirma, Phoenix, PZ Cussons, Reckitt Benckiser, Rohit Surfactants, Safeway, Sears Daily, Seventh Generation, Spotless Iberia, Tesco, USA Detergent, Wal-Mart, Zhejiang Yuanmin.
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