Global Laundry Care Market 2020-2024

Global Laundry Care Market 2020-2024

Technavio has been monitoring the global laundry care market and it is poised to grow by USD 26.42 bn during 2020-2024, progressing at a CAGR of 5% during the forecast period. Our reports on laundry care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by product innovation and portfolio extension. In addition, emergence of eco-friendly and sustainable products in laundry care is anticipated to boost the growth of the laundry care market as well.

Market Segmentation

Technavio’s global laundry care market is segmented as below:

Product

  • Laundry detergent
  • Fabric softener
  • and Others
Distribution channel
  • Offline distribution channel
  • and Online distribution channel
Geographic segmentation
  • North America
  • APAC
  • Europe
  • South America
  • MEA
Key Trends for laundry care market growth

This study identifies emergence of eco-friendly and sustainable products in laundry care as the prime reasons driving the laundry care market growth during the next few years.

Prominent vendors in laundry care market

We provide a detailed analysis of around 25 vendors operating in the laundry care market, including some of the vendors such as Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co. and Unilever NV.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

About Technavio

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
    • Market characteristics
      • Table Market characteristics
  • Market Sizing
    • Market definition
      • Table Product / Service portfolio of key vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019-2024
      • Table Global - Market size and forecast 2019-2024 ($ billion)
      • Table Global market: Year-over-year growth 2019-2024 (%)
      • Table Five forces analysis 2019 & 2024
  • Five Forces Analysis
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product placement - Market share 2019-2024 (%)
    • Comparison by Product placement
      • Table Comparison by Product placement
    • Laundry detergent - Market size and forecast 2019-2024
      • Table Laundry detergent - Market size and forecast 2019-2024 ($ billion)
      • Table Laundry detergent - Year-over-year growth 2019-2024 (%)
    • Fabric softener - Market size and forecast 2019-2024
      • Table Fabric softener - Market size and forecast 2019-2024 ($ billion)
      • Table Fabric softener - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ billion)
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel placement - Market share 2019-2024 (%)
    • Comparison by Distribution channel placement
      • Table Comparison by Distribution channel placement
    • Offline distribution channel - Market size and forecast 2019-2024
      • Table Offline distribution channel - Market size and forecast 2019-2024 ($ billion)
      • Table Offline distribution channel - Year-over-year growth 2019-2024 (%)
    • Online distribution channel - Market size and forecast 2019-2024
      • Table Online distribution channel - Market size and forecast 2019-2024 ($ billion)
      • Table Online distribution channel - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billion)
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ billion)
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billion)
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ billion)
      • Table South America - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Volume driver - Demand led growth
      • Product innovation and portfolio extension
      • Shift from traditional laundry care products
      • Improved packaging solutions for laundry care products
    • Market challenges
      • Balancing production cost, price, and quality of products
      • Biodegradation and biohazard risks
      • Low penetration of advanced laundry care products in developing regions
        • Table Impact of drivers and challenges
    • Market trends
      • Emergence of eco-friendly and sustainable products in laundry care
      • Rising demand for laundry pods
      • Expansion of distribution network
  • Vendor Landscape
    • Overview
      • Competitive landscape
    • Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Church & Dwight Co. Inc.
      • Table Church & Dwight Co. Inc. – Overview
      • Table Church & Dwight Co. Inc. - Business segments
      • Table Church & Dwight Co. Inc. - Organizational developments
      • Table Church & Dwight Co. Inc. - Key offerings
      • Table Church & Dwight Co. Inc. - Segment focus
    • Colgate-Palmolive Co.
      • Table Colgate-Palmolive Co. – Overview
      • Table Colgate-Palmolive Co. - Business segments
      • Table Colgate-Palmolive Co. - Organizational developments
      • Table Colgate-Palmolive Co. - Key offerings
      • Table Colgate-Palmolive Co. - Segment focus
    • Godrej Consumer Products Ltd.
      • Table Godrej Consumer Products Ltd. – Overview
      • Table Godrej Consumer Products Ltd. - Organizational developments
      • Table Godrej Consumer Products Ltd. - Key offerings
    • Henkel AG & Co. KGaA
      • Table Henkel AG & Co. KGaA – Overview
      • Table Henkel AG & Co. KGaA - Business segments
      • Table Henkel AG & Co. KGaA - Organizational developments
      • Table Henkel AG & Co. KGaA - Key offerings
      • Table Henkel AG & Co. KGaA - Segment focus
    • Kao Corp.
      • Table Kao Corp. – Overview
      • Table Kao Corp. - Business segments
      • Table Kao Corp. - Organizational developments
      • Table Kao Corp. - Key offerings
      • Table Kao Corp. - Segment focus
    • Reckitt Benckiser Group Plc
      • Table Reckitt Benckiser Group Plc – Overview
      • Table Reckitt Benckiser Group Plc - Business segments
      • Table Reckitt Benckiser Group Plc - Organizational developments
      • Table Reckitt Benckiser Group Plc - Key offerings
      • Table Reckitt Benckiser Group Plc - Segment focus
    • S. C. Johnson & Son Inc.
      • Table S. C. Johnson & Son Inc. - Overview
      • Table S. C. Johnson & Son Inc. - Product and service
      • Table S. C. Johnson & Son Inc. - Organizational developments
      • Table S. C. Johnson & Son Inc. - Key offerings
    • The Clorox Co.
      • Table The Clorox Co. – Overview
      • Table The Clorox Co. - Business segments
      • Table The Clorox Co. - Organizational developments
      • Table The Clorox Co. - Key offerings
      • Table The Clorox Co. - Segment focus
    • The Procter & Gamble Co.
      • Table The Procter & Gamble Co. – Overview
      • Table The Procter & Gamble Co. - Business segments
      • Table The Procter & Gamble Co. - Organizational developments
      • Table The Procter & Gamble Co. - Key offerings
      • Table The Procter & Gamble Co. - Segment focus
    • Unilever NV
      • Table Unilever NV – Overview
      • Table Unilever NV - Business segments
      • Table Unilever NV - Organizational developments
      • Table Unilever NV - Key offerings
      • Table Unilever NV - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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