Global Laptop Touchscreen Market 2015-2019
About Touch Screen
A touch screen is a two-dimensional sensing device in the form of a transparent sheet, which is integrated on devices and provides a sensing and feedback system. It is a display screen that is sensitive to the touch of a finger or stylus. A touch screen consists of various layers that track and convert movements on the screen into electrical charge in the form of a signal. This signal is sent to the processor to perform the required action on the device. A touch screen requires three basic components to provide a touch interface: touch sensor, controller IC, and software driver. Of the three components, touch sensor holds high significance because it forms the interface between the display and user activities. Also, most of the R&D goes around touch sensors for enhancing the touch sensitivity. From smart phones to laptops to GPS systems, touchscreen devices are everywhere. Consumers now expect an intuitive touch experience from every new device that hits the market. Since the introduction of Apple’s iPhone in 2007, the touchscreen market has exploded.
TechNavio's analysts forecast the Global Laptop Touch Screen market to grow at a CAGR of 10.1 percent over the period 2014-2019.
Covered in this Report
In this report, a detailed study of the Global Laptop Touch Screen market is presented across all the technologies. The report considers the revenue generated from the sales of touch screens for laptops. Touch screens for laptops including notebooks, Ultrabooks, and hybrid laptops are considered for calculating the market size. The touch screen technologies covered in this aspect are resistive, capacitive (ITO and Metal), and others (IR, Acoustic, Optical, and CNT/Graphene)The report does not consider the following to calculate the market size:
Technavio Announces the Publication of its Research Report – Global Laptop Touchscreen Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Laptop Touchscreen Market: AU Optronics Corp., TPK Holding Co. Ltd. and Wintek Corp.
Other Prominent Vendors in the market are: Chunghwa Picture Tubes (CPT), ELK, HannsTouch Solution, Innolux, MELFAS and Truly Semiconductors.
Commenting on the report, an analyst from Technavio’s team said: “Emergence of multi-touch screens is one of the major trends upcoming in the market. Multi-touch screens enable intuitive gestures that accept commands three times faster than traditional touchscreens.”
According to the report, design innovation is one of the main drivers for the market. The traditional bulky portable PCs have lost popularity and consumers prefer small, lightweight, and portable laptops. This has forced laptop manufacturers to innovate and launch products such as hybrid laptops that are easy to handle and use.
Further, the report states that the high production costs pose a serious challenge to the market growth. Intense market competition has compelled touchscreen manufacturers to make large investments, affecting their profitability. Marketing and R&D are the two major areas that vendors spend money on, leading to a high cost of production.
AU Optronics, Innolux, TPK, Wintek, CPT, ELK, HannsTouch Solution, MELFAS, Truly Semiconductors
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