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Global Lager Market 2016-2020

Global Lager Market 2016-2020

About Lager

Beer can be broadly classified into the following two types: lager and ale. The main difference between both is the yeast that is used for fermentation. The choice of yeast dictates the temperature at which the beer must be fermented. Ales are fermented at warmer temperatures, while lagers are fermented at cooler temperatures (38 to 50 degrees Fahrenheit). The lower temperatures used for lager yeast slow down yeast activity, necessitating longer maturation time.

The main raw materials used for the production of lager include: Hops, Yeast, Water, and Malt.

Technavio’s analysts forecast the global lager market to grow at a CAGR of 4.2% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global lager market for the period 2016-2020. The market size and forecast provided in this report are calculated on the basis of revenue from retail sales of lagers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Lager Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AB InBev
  • Heineken
  • SAB Miller
  • Carlsberg
Other prominent vendors
  • Asahi Group
  • Beck's Brewery
  • Birra Menabrea
  • Bitburger Braugruppe
  • Budweiser Budvar Brewery
  • Cesu Alus
  • Chinese Resource Enterprise
  • D.G. Yuengling and Son
  • Diageo
  • Forst
  • Grupo Modelo
  • Kirin Holdings
  • Krombacher
  • Molson Coors
  • New Belgium Brewing
  • Oettinger Brewery Group
  • Pivovarna Laško
  • Radeberger Brewery
  • Radeberger Gruppe
  • Royal Unibrew
  • San Miguel Brewery
  • Sierra Nevada Brewing
  • Švyturys
  • The Boston Beer
  • The Gambrinus
  • Tsingtao Brewery
  • UB Group
  • Yanjing brewery
Market driver
  • Demand for premium lagers
  • For a full, detailed list, view our report
Market challenge
  • Campaigns against alcohol consumption
  • For a full, detailed list, view our report
Market trend
  • Introduction of new flavors
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Lager Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Lager Market: AB InBev, Heineken, SAB Miller, and Carlsberg.

Other Prominent Vendors in the market are: Asahi Group, Beck's Brewery, Birra Menabrea, Bitburger Braugruppe, Budweiser Budvar Brewery, Cesu Alus, Chinese Resource Enterprise, D.G. Yuengling and Son, Diageo, Forst, Grupo Modelo, Kirin Holdings, Krombacher, Molson Coors, New Belgium Brewing, Oettinger Brewery Group, Pivovarna Laško, Radeberger Brewery, Radeberger Gruppe, Royal Unibrew, San Miguel Brewery, Sierra Nevada Brewing, Švyturys, The Boston Beer, The Gambrinus, Tsingtao Brewery, UB Group, and Yanjing brewery.

Commenting on the report, an analyst from Technavio’s team said: “One of the key trends emerging in the global lager market is the introduction of new flavors by vendors to cater to the changing taste preferences of consumers. Vendors have introduced new and innovative flavored lagers in chocolate, blueberry, Brussel sprout, lemon, and so on.”

According to the report, the most prominent factor driving the growth of the global lager market is the increasing demand for premium lager products. This is especially true in major markets such as the UK, the US, and Canada. Vendors have responded to this demand with the launch of premium products marketed as authentic and genuine.

Further, the report states that campaigns against alcohol consumption in many countries continue to challenge market growth.

Companies Mentioned

AB InBev, Heineken, SAB Miller, Carlsberg, Asahi Group, Beck's Brewery, Birra Menabrea, Bitburger Braugruppe, Budweiser Budvar Brewery, Cesu Alus, Chinese Resource Enterprise, D.G. Yuengling and Son, Diageo, Forst, Grupo Modelo, Kirin Holdings, Krombacher, Molson Coors, New Belgium Brewing, Oettinger Brewery Group, Pivovarna Laško, Radeberger Brewery, Radeberger Gruppe, Royal Unibrew, San Miguel Brewery, Sierra Nevada Brewing, Švyturys, The Boston Beer, The Gambrinus, Tsingtao Brewery, UB Group, Yanjing brewery.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Production process of lager
  • Market landscape
    • Market overview
      • Table Overview of global lager market 2015
    • Market size and forecast
      • Table Global lager market 2015-2020 ($ billions)
      • Table Global lager market 2015-2020 (billions of liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Overview of global lager market by product segmentation
    • Table Global lager market product segmentation by revenue 2015-2020
    • Global standard lager market
      • Table Global standard lager market 2015-2020 ($ billions)
    • Global premium lager market
      • Table Global premium lager market 2015-2020 ($ billions)
  • Market segmentation by distribution channel
    • Table Global lager market distribution channel by revenue 2015
    • Table Number of convenience stores 2014 and 2015
    • Table Global smartphone users 2012-2015 (billions)
    • Table Internet users by region 2015 (millions)
  • Geographical segmentation
    • Table Global lager market by revenue 2015-2020
    • Table Comparison of regions
    • Lager market in APAC
      • Table Lager market in APAC 2015-2020 ($ billions)
      • Table Per capita annual disposable income in APAC 2009-2013 ($)
      • Table Per capita lager consumption in select APAC countries 2010 and 2013 (liters per annum)
      • Table Percentage of population under 35 in select APAC countries 2015
    • Lager market in Americas
      • Table Lager market in Americas 2015-2020 ($ billions)
      • Table Urban population in Latin American countries 2007, 2025, and 2050 (%)
      • Table Per capita disposable income in Americas 2011-2014 ($)
      • Table Percentage of population under 25 in Americas
    • Lager market in Europe
      • Table Lager market in Europe 2015-2020 ($ billions)
      • Table Number of craft breweries in UK 2009-2015
      • Table Per capita beer consumption in select European countries 2014 (liters)
    • Lager market in MEA
      • Table Lager market in MEA 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • US
      • Table Lager market in US 2015-2020 ($ billions)
      • Table Number of craft breweries in US 2012-2014
    • China
      • Table Lager market in China 2015-2020 ($ billions)
    • Germany
      • Table Lager market in Germany 2015-2020 ($ billions)
    • Russia
      • Table Lager market in Russia 2015-2020 ($ billions)
    • Brazil
      • Table Lager market in Brazil 2015-2020 ($ billions)
  • Market drivers
    • Table India and China: Disposable income 2011-2014 ($)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Alcohol-impaired driving fatalities in US 2011-2013
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Market share analysis
      • Table Global lager market share analysis 2015
    • Anheuser Busch InBev
      • Table Geographical presence
      • Table Product overview
    • Carlsberg Group
      • Table Beer by type and flavor
      • Table Carlsberg Group: Geographical overview
      • Table Country-wise presence
    • Heineken
      • Table Product offerings
      • Table Heineken: Business segmentation 2014 by revenue (%)
    • SABMiller
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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