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Global Kitchen Towel Market: Opportunities and Challenges 2015-2019

Global Kitchen Towel Market: Opportunities and Challenges 2015-2019

About kitchen towels

Kitchen towels are home care products that are produced from paper, cotton, or fiber. The intensification of aesthetic features and quality of materials have led to a quest for home care products, including kitchen towels, dish cloths, and tea towels.

The global kitchen towel market is expected to show a steady growth during 2014-2019. The Americas dominated the market in 2014; however, APAC had the fastest growth rate.

Technavio’s analysts forecast the global kitchen towel market to grow at a CAGR of 6.10% during 2014-2019.

Covered in this report

The report covers the present scenario and the growth prospects of the global kitchen towel market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of kitchen towels.

Technavio’s report, Global Kitchen Towel Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Kimberly Clark
  • P&G
  • Koch Industries
  • Svenska Cellulosa Aktiebolaget
  • Wasau Paper
Other prominent vendors
  • Accrol
  • Accrol
  • Aldar
  • Renova
  • Rodriquez Pty
  • Towel Depot
  • WEPO
Market driver
  • Increasing urban population
  • For a full, detailed list, view our report
Market challenge
  • Increasing dependence on key retailers
  • For a full, detailed list, view our report
Market trend
  • Growing use for aesthetic purpose
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Kitchen Towel Market 2015-2019.

Technavio recognizes the following companies as the key players in the Global Kitchen Towel Market: Kimberly-Clark, Koch Industries, P&G, Svenska, Wausau.

Other Prominent Vendors in the market are Accrol, Aldar Tissues, Renova, Rodriquez Pty, Towel Depot,wepa.

Commenting on the report, an analyst from Technavio’s team said, “One major trend in this market is the increase in use of kitchen towel for aesthetic purpose. Increasing purchasing power has supported demand for high quality and premium brands. New designs, including hand-knitted or crocheted towels are rising in popularity. ”

According to the report, one key driver of this market is the increase in urban population. According to the WHO, the urban population in 2014 accounted for 54% of the total global population, up from 34% in 1960. Due to a rise in double-income urban households, the purchasing power of consumers is increasing, making previously expensive home care products more affordable.

Further, the report states that one of the major challenges is Inflation in cost of raw material. Many vendors use cellulose fiber, in the form of kraft pulp or fiber recycled from recovered waste paper, for making paper-based towels. Market forces like demand and supply of raw materials affect cost, which when combined with energy and transportation costs, impact selling prices.

Companies Mentioned

Kimberly-Clark, Koch Industries, P&G, Svenska, Wausau, Accrol, Aldar Tissues, Renova, Rodriquez Pty, Towel Depot,wepa

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global kitchen towel market 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Global kitchen towel market by application 2014-2019
      • Table Global kitchen towel market by application 2014-2019
      • Table Segmentation of kitchen towel market by application 2014-2019 ($ billions)
      • Table Annual growth rate comparison by application 2015-2019
    • Global residential kitchen towel market
      • Table Global residential kitchen towel market ($ billions)
    • Global commercial kitchen towel market
      • Table Global commercial kitchen towel market ($ billions)
  • Market Segmentation by Product
    • Table Global kitchen towel market : Product overview
    • Global kitchen towel market by product 2014-2019
      • Table Global kitchen towel market by product 2014 and 2019
      • Table Global kitchen towel market 2014-2019 ($ billions)
      • Table Revenue and CAGR of different applications of kitchen towels
    • Global cloth-based kitchen towel market
      • Table Global cloth-based kitchen towel market 2014-2019 ($ billions)
    • Global paper-based kitchen towel market
      • Table Global paper-based kitchen towel market ($ billions)
  • Geographical Segmentation
    • Global kitchen towel market by geography
      • Table Global kitchen towel market by geography 2014
      • Table Global kitchen towel market by geography 2019
      • Table Segmentation of global kitchen towel market by geography ($ billions)
      • Table Segmentation of global kitchen towel market by geography 2014-2019
    • Kitchen towel market in Americas
      • Table Kitchen towel market in Americas 2014-2019 ($ billion)
    • Kitchen towel market in EMEA
      • Table Kitchen towel market in EMEA 2014-2019 ($ billions)
    • Kitchen towel market in APAC
      • Table Kitchen towel market in APAC ($ billions)
  • Key leading countries
    • Table Key leading countries
    • US
    • UK
    • China
  • Market drivers
    • Table Global kitchen towel market: Revenue contribution
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Key Vendors
    • Other prominent vendor analysis
      • Accrol
    • Aldar Tissues
    • Renova
    • Rodriquez Pty
    • Towel Depot
    • Wepa
  • Key vendor profile
    • Kimberly Clark
    • Koch Industries
    • P&G
    • Svenska Cellulosa Aktiebolaget SCA
    • Wausau Paper
  • Appendix
    • List of abbreviation
  • Explore Technavio

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