Global Kitchen Towel Market: Opportunities and Challenges 2015-2019
About kitchen towels
Kitchen towels are home care products that are produced from paper, cotton, or fiber. The intensification of aesthetic features and quality of materials have led to a quest for home care products, including kitchen towels, dish cloths, and tea towels.
The global kitchen towel market is expected to show a steady growth during 2014-2019. The Americas dominated the market in 2014; however, APAC had the fastest growth rate.
Technavio’s analysts forecast the global kitchen towel market to grow at a CAGR of 6.10% during 2014-2019.
Covered in this report
The report covers the present scenario and the growth prospects of the global kitchen towel market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of kitchen towels.
Technavio’s report, Global Kitchen Towel Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Global Kitchen Towel Market 2015-2019.
Technavio recognizes the following companies as the key players in the Global Kitchen Towel Market: Kimberly-Clark, Koch Industries, P&G, Svenska, Wausau.
Other Prominent Vendors in the market are Accrol, Aldar Tissues, Renova, Rodriquez Pty, Towel Depot,wepa.
Commenting on the report, an analyst from Technavio’s team said, “One major trend in this market is the increase in use of kitchen towel for aesthetic purpose. Increasing purchasing power has supported demand for high quality and premium brands. New designs, including hand-knitted or crocheted towels are rising in popularity. ”
According to the report, one key driver of this market is the increase in urban population. According to the WHO, the urban population in 2014 accounted for 54% of the total global population, up from 34% in 1960. Due to a rise in double-income urban households, the purchasing power of consumers is increasing, making previously expensive home care products more affordable.
Further, the report states that one of the major challenges is Inflation in cost of raw material. Many vendors use cellulose fiber, in the form of kraft pulp or fiber recycled from recovered waste paper, for making paper-based towels. Market forces like demand and supply of raw materials affect cost, which when combined with energy and transportation costs, impact selling prices.
Kimberly-Clark, Koch Industries, P&G, Svenska, Wausau, Accrol, Aldar Tissues, Renova, Rodriquez Pty, Towel Depot,wepa