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Global Ketchup Market 2017-2021

Global Ketchup Market 2017-2021

About Ketchup

Ketchup is a sauce that is usually made from tomatoes or other fruits and vegetables; it also contains vinegar, seasonings, salt, some spices, and additives. It also has sweeteners like cane sugar or beet sugar or artificial sweeteners like liquid sugar, dextrose, and others. It is a good source of antioxidants and helps prevent colon and prostate cancers and others. Ketchup is used as a sauce or condiment and served along with main dishes like sandwiches, fries, burgers, and others. It is sometimes also used as an additive flavoring agent. Ketchup accounts for the largest share in the condiment and sauce market.

Technavio’s analysts forecast the global ketchup market to grow at a CAGR of 4.90% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global ketchup market for 2017-2021. To calculate the market size, the report considers the retail selling price as the average selling price of the product.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Ketchup Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Conagra Brands
  • Del Monte Food
  • Nestlé
  • The Kraft Heinz Company
  • Unilever
Other prominent vendors
  • Annie's Homegrown
  • Bolton Group
  • Campbell Soup Company
  • General Mills
  • Kagome
  • Kensington and Sons
  • Mutti
  • Organicville
  • Red Duck Foods
Market driver
  • Increasing sales of private label ketchup
  • For a full, detailed list, view our report
Market challenge
  • Threat from substitutes
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for organic ketchup
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Ketchup Market 2017-2021

Technavio recognizes the following companies as the key players in the global ketchup market: Conagra Brands, Del Monte Food, Nestlé, The Kraft Heinz Company, and Unilever

Other Prominent Vendors in the market are: Annie's Homegrown, Bolton Group, Campbell Soup Company, General Mills, Kagome, Kensington and Sons, Mutti, Organicville, and Red Duck Foods.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increasing demand for organic ketchup. Organic ketchup is made from organic tomatoes. It also contains sweeteners, salt, vinegar, and other organic flavors and spices. It contains organic sugar instead of HFCS. Organic ketchup has a thicker consistency and texture than conventional ketchup and has a deep red color. Organic tomatoes also have higher amounts of beneficial antioxidants like lycopene, polyphenols, and minerals like magnesium and iron. Polyphenols help in reducing the risk of heart problems and Alzheimer's.”

According to the report, one of the major drivers for this market is Increasing sales of private label ketchup. The demand for private label ketchup has been growing in most parts of the world. The consolidation and expansion of the retail segment have led to the strong growth of private labels. Many retailers are entering the private label ketchup market due to the growing popularity of ketchup in most parts of the globe. Private label ketchup brands have been performing better than well-established brands in many countries like the UK, France, Germany, and others. This is primarily because many consumers have cut down their spending on non-essential products like ketchup, sauces, spreads, dressings, and other similar products. Moreover, private label brands are considered to provide value for money as they are of a similar quality as branded products but are priced lower than branded ketchup. Kroger, Safeway, Walmart, Carrefour, Tesco, Sainsbury's, Auchan, and Morrisons are some examples of retailers that offer private label ketchup. Many retailers are also expanding to gourmet services by offering local and ethnic flavors in ketchup.

Further, the report states that one of the major factors hindering the growth of this market is Threat from substitutes. Ketchup is commonly used as an add-on to main dishes and as a dressing. However, other varieties of sauces and condiments are gaining popularity due to numerous factors. Consumers in the developed markets like North America and Europe are switching ketchup with spicier alternatives. In 2016 in the UK, the sales of hot sauces increased by more than 7%, while the sales of ketchup experienced a dip. Another segment that had witnessed a high growth rate is soy sauce. Thus, more number of manufacturers have shown interest in the other sauce segments.

Companies Mentioned

Conagra Brands, Del Monte Food, Nestlé, The Kraft Heinz Company, and Unilever, Annie's Homegrown, Bolton Group, Campbell Soup Company, General Mills, Kagome, Kensington and Sons, Mutti, Organicville, and Red Duck Foods.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
      • Table Ketchup production process
    • Global sauces, dressings, and condiments market
      • Table Global sauces, dressings, and condiments market 2016-2021 ($ billions)
      • Table Overview of global ketchup market 2016
  • Market landscape
    • Market overview
      • Table Global ketchup market segmentation overview 2016
    • Market size and forecast
      • Table Global ketchup market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global ketchup market by product
      • Table Global ketchup market by product 2016 (% share)
      • Table Global ketchup market by product 2021 (% share)
      • Table Global ketchup market by product 2016-2021 (% share)
    • Global tomato ketchup market
      • Table Global tomato ketchup market 2016-2021 ($ billions)
    • Global other ketchup market
      • Table Global other ketchup market 2016-2021 ($ millions)
  • Market segmentation by end-user
    • Global ketchup market by end-user
      • Table Global ketchup market by end-user 2016 (% share)
      • Table Global ketchup market by end-user 2021 (% share)
      • Table Global ketchup market by end-user 2016-2021 (% share)
    • Foodservice
      • Table Global ketchup market by foodservice 2016-2021 ($ billions)
    • Household customers
      • Table Global ketchup market by household customers 2016-2021 ($ billions)
  • Regional landscape
    • Geographical segmentation
      • Table Global ketchup market by geography 2016-2021
    • Regional comparison
      • Table Regional comparison
    • Americas - market size & forecast
      • Table Ketchup market in Americas 2016-2021 - market size & forecast ($ millions)
      • Table Ketchup market in Americas - Year over year growth 2017-2021 (%)
    • EMEA - market size & forecast
      • Table Ketchup market in EMEA - market size & forecast 2016-2021 ($ millions)
      • Table EMEA - Year-over-year growth 2017-2021 (%)
    • APAC - market size & forecast
      • Table Ketchup market in APAC - market size & forecast 2016-2021 ($ millions)
      • Table APAC - Year-over-year growth 2017-2021 (%)
    • Key leading countries
      • Table Key leading countries
    • US - market size & forecast
      • Table Ketchup market in US - market size & forecast 2016-2021 ($ billions)
      • Table US - Year-over-year growth 2017-2021 (%)
    • UK - market size & forecast
      • Table Ketchup market in UK - market size & forecast 2016-2021 ($ millions)
      • Table UK - Year-over-year growth 2017-2021 (%)
    • Germany - market size & forecast
      • Table Ketchup market in Germany - market size & forecast 2016-2021 ($ millions)
      • Table Germany - Year-over-year growth 2017-2021 (%)
    • France - market size & forecast
      • Table Ketchup market in France - market size & forecast 2016-2021 ($ millions)
      • Table France - Year-over-year growth 2017-2021 (%)
    • China - market size & forecast
      • Table Ketchup market in China - market size & forecast 2016-2021 ($ millions)
      • Table China - Year-over-year growth 2017-2021 (%)
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing demand for organic ketchup
    • Increase in demand from millennial population
    • Growing demand for healthier ketchup varieties
  • Vendor landscape
    • Competitive scenario
      • Table Competitive assessment of global ketchup manufacturers 2016
    • Other prominent vendors
  • Key vendor analysis
    • Conagra Brands
      • Table Conagra Brands: Product overview
    • Del Monte Food
    • Nestlé
      • Table Nestlé: Ketchup product segmentation
    • Unilever
      • Table Unilever: Product segmentation
    • The Kraft Heinz Company
      • Table The Kraft Heinz Company: Product segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

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