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Global Kefir Products Market 2017-2021

Global Kefir Products Market 2017-2021

About Kefir Products

Kefir products is a fermented milk probiotic drink that originated in Russia. It is uniquely cultured with the help of kefir grains or starter culture produced in labs. Kefir is rich in vitamin B12, calcium, biotin, folate, vitamin K2, magnesium, and enzymes. Kefir is associated with health benefits and that drives the market.

Technavio’s analysts forecast the global kefir products market to grow at a CAGR of 5.77% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global kefir products market for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of kefir products sold to individual customers through various retail outlets, which include but not limited to hypermarkets, supermarkets, convenience stores, independent retailers, discount stores, warehouse clubs, online channel, and others.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Kefir Products Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Danone
  • Hain Celestial
  • Lifeway Foods
  • OSM Krasnystaw
Other prominent vendors
  • Babushka Kefir
  • Best of Farms
  • Bio-tiful Dairy
  • DuPont
  • Liberté
  • Nourish Kefir
  • Redwood Hill Farm & Creamery
  • Trader Joe's
  • Wallaby Yogurt Company
  • Yogourmet
Market driver
  • Rise in the popularity of kefir
  • For a full, detailed list, view our report
Market challenge
  • High cost of production
  • For a full, detailed list, view our report
Market trend
  • Innovation in packaging
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Kefir Products Market 2017-2021

Technavio recognizes the following companies as the key players in the global kefir products market: Danone, Hain Celestial, Lifeway Foods, and OSM Krasnystaw.

Other Prominent Vendors in the market are: Babushka Kefir, Best of Farms, Bio-tiful Dairy, DuPont, Liberté, Nourish Kefir, Redwood Hill Farm & Creamery, Trader Joe's, Wallaby Yogurt Company, and Yogourmet.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is innovation in packaging. Packaging is often considered an extension of the value of a brand. Hence, packaging of any brand is important in generating interest and curiosity among consumers. Good packaging provides better protection, tampering resistance, and can be used for marketing purposes. Marketing communications and graphic designs are applied to the surface of the package. Kefir manufacturers are coming up with innovative packaging to increase the shelf life of their products and to grab the attention of the consumers. For example, Lifeway Foods offers kefir in cups.”

According to the report, one of the major drivers for this market is rise in the popularity of kefir. Kefir has gained popularity very recently owing to its nutritional benefits and for its slightly tangy and creamy taste. Kefir, which contains beneficial bacteria and yeast, is also rich in calcium; magnesium; vitamins B2, B12, A, D, and K; phosphorus; minerals; amino acids; and enzymes. Kefir has therapeutic properties as it is rich in anti-oxidants.

Further, the report states that one of the major factors hindering the growth of this market is high cost of production. The cost of producing kefir differs from region to region. This is because the import and export of kefir starting cultures affect the production economy. Hence, determining the cost of production is crucial for dairy product manufacturers. Players try to innovate in their supply chain as much as possible to arrive at a standardized quality of end-product and to incorporate points of differentiation. Quality and breed of cattle, grazing farms, kefir production technique and technology, and transportation costs are factors considered while setting a manufacturing unit for kefir production. Kefir production can be commercially done through different methods.

Companies Mentioned

Danone, Hain Celestial, Lifeway Foods, OSM Krasnystaw, Babushka Kefir, Best of Farms, Bio-tiful Dairy, DuPont, Liberté, Nourish Kefir, Redwood Hill Farm & Creamery, Trader Joe's, Wallaby Yogurt Company, and Yogourmet.

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Global kefir products market
Five forces analysis
PART 06: Market Segmentation by product type
Global kefir products market by product type
Global Greek-style kefir products market
Global low-fat kefir products market
Global frozen kefir products market
Global other kefir products market
PART 07: Market segmentation by distribution channel
Global kefir products market segmentation by distribution channel
PART 08: Market segmentation by geography
Global kefir products market segmentation by geography
Kefir products market in EMEA
Kefir products market in Americas
Kefir products market in APAC
PART 09: Key leading countries
Russia
US
China
PART 10: Decision framework
PART 11: Drivers and challenges
PART 12: Drivers and Challenges
Market drivers
Impact of drivers on individual consumer
Market challenges
Impact of challenges on individual consumer
PART 13: Market trends
Innovation in packaging
Continuous product innovation
Increase in strategic alliances
Rise in the popularity of coconut water kefir
PART 14: Vendor landscape
Competitive scenario
Competitive positioning assessment
Danone
Hain Celestial
Lifeway Foods
OSM Krasnystaw
Other prominent market players
PART 15: Appendix
List of abbreviations
List of Exhibits
Exhibit 01: Global kefir products market: An overview
Exhibit 02: Global kefir products market 2016-2021 ($ millions)
Exhibit 03: Five forces analysis
Exhibit 04: Global kefir products market: Segmentation by product type 2016 and 2021 (% share)
Exhibit 05: Growth outlook for global kefir products market: Segmentation by product type 2016-2021
Exhibit 06: Global Greek-style kefir products market 2016-2021 ($ millions)
Exhibit 07: Global low-fat kefir products market 2016-2021 ($ millions)
Exhibit 08: Global frozen kefir products market 2016-2021 ($ millions)
Exhibit 09: Global other kefir products market 2016-2021 ($ millions)
Exhibit 10: Global kefir products market: Segmentation by distribution channel 2016 (% share)
Exhibit 11: Number of convenience stores in top countries (2014 and 2015)
Exhibit 12: Global Internet penetration rate 2015
Exhibit 13: Global kefir products market: Segmentation by geography 2016 and 2021 (% share)
Exhibit 14: Growth outlook for global kefir products market by product type 2016
Exhibit 15: Kefir products market in EMEA 2016-2021 ($ millions)
Exhibit 16: Kefir products market in Americas 2016-2021 ($ millions)
Exhibit 17: Kefir products market in APAC 2016-2021 ($ millions)
Exhibit 18: Key leading countries 2016
Exhibit 19: Population growth in major cities of North America between 2010 and 2013 (% share)
Exhibit 20: Growth of number of residents in US cities between 2010 and 2013
Exhibit 21: Product launches with gluten-free claims in key geographical regions 2014 and 2015 (% share)
Exhibit 22: Global urban population 2010-2015 (billions)
Exhibit 23: Growth of urban settlements in 10 years 2005-2015
Exhibit 24: Impact of drivers
Exhibit 25: Kefir: Production process
Exhibit 26: Impact of challenges
Exhibit 27: Competitive positioning matrix for kefir products manufacturer in 2016
Exhibit 28: Danone: Product portfolio
Exhibit 29: Hain Celestial: Product portfolio
Exhibit 30: Lifeway Foods: Product portfolio
Exhibit 31: OSM Krasnystaw: Product portfolio

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