Global Kefir Products Market 2017-2021
About Kefir Products
Kefir products is a fermented milk probiotic drink that originated in Russia. It is uniquely cultured with the help of kefir grains or starter culture produced in labs. Kefir is rich in vitamin B12, calcium, biotin, folate, vitamin K2, magnesium, and enzymes. Kefir is associated with health benefits and that drives the market.
Technavio’s analysts forecast the global kefir products market to grow at a CAGR of 5.77% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global kefir products market for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of kefir products sold to individual customers through various retail outlets, which include but not limited to hypermarkets, supermarkets, convenience stores, independent retailers, discount stores, warehouse clubs, online channel, and others.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Kefir Products Market 2017-2021
Technavio recognizes the following companies as the key players in the global kefir products market: Danone, Hain Celestial, Lifeway Foods, and OSM Krasnystaw.
Other Prominent Vendors in the market are: Babushka Kefir, Best of Farms, Bio-tiful Dairy, DuPont, Liberté, Nourish Kefir, Redwood Hill Farm & Creamery, Trader Joe's, Wallaby Yogurt Company, and Yogourmet.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is innovation in packaging. Packaging is often considered an extension of the value of a brand. Hence, packaging of any brand is important in generating interest and curiosity among consumers. Good packaging provides better protection, tampering resistance, and can be used for marketing purposes. Marketing communications and graphic designs are applied to the surface of the package. Kefir manufacturers are coming up with innovative packaging to increase the shelf life of their products and to grab the attention of the consumers. For example, Lifeway Foods offers kefir in cups.”
According to the report, one of the major drivers for this market is rise in the popularity of kefir. Kefir has gained popularity very recently owing to its nutritional benefits and for its slightly tangy and creamy taste. Kefir, which contains beneficial bacteria and yeast, is also rich in calcium; magnesium; vitamins B2, B12, A, D, and K; phosphorus; minerals; amino acids; and enzymes. Kefir has therapeutic properties as it is rich in anti-oxidants.
Further, the report states that one of the major factors hindering the growth of this market is high cost of production. The cost of producing kefir differs from region to region. This is because the import and export of kefir starting cultures affect the production economy. Hence, determining the cost of production is crucial for dairy product manufacturers. Players try to innovate in their supply chain as much as possible to arrive at a standardized quality of end-product and to incorporate points of differentiation. Quality and breed of cattle, grazing farms, kefir production technique and technology, and transportation costs are factors considered while setting a manufacturing unit for kefir production. Kefir production can be commercially done through different methods.
Danone, Hain Celestial, Lifeway Foods, OSM Krasnystaw, Babushka Kefir, Best of Farms, Bio-tiful Dairy, DuPont, Liberté, Nourish Kefir, Redwood Hill Farm & Creamery, Trader Joe's, Wallaby Yogurt Company, and Yogourmet.