Global Intimate Wash Market 2017-2021
About Intimate Wash
Intimate wash is used to specifically clean the vaginal area. It helps reduce vaginal discharges and the chances of infections. It also eliminates bacteria that cause unpleasant odor. Intimate wash is also known as feminine hygiene wash. The global intimate wash market is segmented by geography (the Americas, EMEA, and APAC) and distribution channels (online stores and retail outlets). Genital hygiene is essential to ensure the well-being of women. Menstruation, physical activities, the use of public restrooms, stress, tight undergarments, and lack of sleep can affect the genital hygiene of women. They can cause health-related issues such as urinary tract infections (UTIs).
Technavio’s analysts forecast the global intimate wash market to grow at a CAGR of 3.85% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global intimate wash market for 2017-2021. To calculate the market size, the report considers retail sales of intimate wash.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Intimate Wash Market 2017-2021
Technavio recognizes the following companies as the key players in the global intimate wash market: C.B. Fleet, Combe, CORMAN, and CTS Group.
Other Prominent Vendors in the market are: NutraMarks, Glenmark Pharmaceuticals, The Boots Company, Inlife Pharma, Lemisol, Healthy Hoohoo, The Honey Pot, Sanofi India, LIFEON Labs, Laclede, Nature Certified, Oriflame Cosmetics, Sliquid Splash, and SweetSpot Labs.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is High brand loyalty. Brand loyalty determines dominance of brands in the global intimate wash market. The reliability and effectiveness of products increase the brand loyalty among users. Established market players have a wide customer base, thus making it difficult for private labels and new entrants to find shelf space for their products. Women usually do not take risks with hygiene products. They prefer familiarity. It has also been observed that most products are not available in stores due to limited sales and demand. Thus, such products need to be purchased from e-commerce platforms. Consumers prefer private label products due to their efficacy. Hence, the growth in the number of private label brands will drive the growth of the market.”
According to the report, one of the major drivers for this market is Changing consumer perception about feminine hygiene products. The number of working women has increased over the past few years due to urbanization in developing countries. Hence, they have hectic lifestyles. Improving literacy rates among women have improved awareness about feminine hygiene products. These days, women prefer using intimate wash products as they decrease vaginal discharge and the chances of infections. Vaginal discharge is common among women. It causes discomfort, bad odor, itchiness, and burning sensations. By using feminine hygiene products, the pH levels are balanced, which protects the vagina from inflammations and infections.
Further, the report states that one of the major factors hindering the growth of this market is Presence of colorants. The artificial colors used in intimate wash products cause irritation and increase the chances of infections. This can be reflected from a recent petition filed to the FDA regarding clear safety guidelines on the use of colorants in feminine care products. There are other chemicals that are not authorized for use by the FDA. In addition, colorants found in intimate washes may adversely affect the health of women. Some other effects of colorants of are rashes, bleeding, and vaginal discomfort. According to FDA guidelines, such colorants are not authorized or use in products.
C.B. Fleet, Combe, CORMAN, CTS Group, NutraMarks, Glenmark Pharmaceuticals, The Boots Company, Inlife Pharma, Lemisol, Healthy Hoohoo, The Honey Pot, Sanofi India, LIFEON Labs, Laclede, Nature Certified, Oriflame Cosmetics, Sliquid Splash, and SweetSpot Labs.
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